---
product_id: 280896417
title: "Citizen Eco-Drive Paradigm Men's Watch, Super Titanium, Modern,"
brand: "citizen"
price: "R7857"
currency: ZAR
in_stock: true
reviews_count: 5
category: "Citizen"
url: https://www.desertcart.co.za/products/280896417-citizen-eco-drive-paradigm-mens-watch-super-titanium-modern
store_origin: ZA
region: South Africa
---

# Sapphire Crystal Scratch-Resistant 100M Water Resistant 3-Hand Date Precision Citizen Eco-Drive Paradigm Men's Watch, Super Titanium, Modern,

**Brand:** citizen
**Price:** R7857
**Availability:** ✅ In Stock

## Summary

> ⌚ Elevate your wrist game with timeless tech and sleek style!

## Quick Answers

- **What is this?** Citizen Eco-Drive Paradigm Men's Watch, Super Titanium, Modern, by citizen
- **How much does it cost?** R7857 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/280896417-citizen-eco-drive-paradigm-mens-watch-super-titanium-modern)

## Best For

- citizen enthusiasts

## Why This Product

- Trusted citizen brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ready for Anything:** Water resistant up to 100 meters, this watch is as versatile as your lifestyle, from meetings to weekend escapes.
- • **Unmatched Durability:** Sapphire crystal face offers superior scratch resistance, keeping your watch pristine through every hustle and adventure.
- • **Lightweight Powerhouse:** Super Titanium construction ensures featherlight comfort without compromising strength—wear all day, every day.
- • **Effortless Modern Elegance:** Clean lines and a sleek silver-tone Super Titanium case create a timeless, professional look that stands out in any boardroom or social setting.
- • **Reliable Eco-Drive Technology:** Solar-powered battery means no more battery changes—stay powered sustainably and effortlessly for years.

## Overview

The Citizen Eco-Drive Paradigm Men's Watch combines cutting-edge Super Titanium durability with scratch-resistant sapphire crystal and eco-friendly solar power technology. Featuring luminous hands, a date display, and 100-meter water resistance, it offers a lightweight yet robust design backed by a 5-year warranty—perfect for the modern professional who demands style and substance.

## Description

Buy Citizen Eco-Drive Paradigm Men's Watch, Super Titanium, Modern, Silver Bracelet, Blue Dial, One Size, BM7431-51L Eco-Drive online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase.

Review: Excelente, leve e muito bonito. Tenho outro Eco-Drive a mais de 12 anos sem nenhum problema.
Review: This is the 1st watch I've ever had with a sapphire face and am very pleased. I was familiar with how durable and scratch resistant sapphire is because of my work with camera lenses in sewer inspection cameras. (which for obvious reasons need to be as durable as possible) I was always aware high-end watches like Rolexes used sapphire but I'm too cheap to buy one of those and I'm much to rough on my watches to feel right about wearing something that expensive on my arm even if it was given to me. After 8 months of use it still doesn't have any scratches on it. Admittedly, if I'm doing something like cutting down trees, working on a vehicle, etc., etc., I wear an old watch but even so my modus operandi involves accidentally hitting my watch on walls, shelves, door facings, and so forth. I'm left-handed and wear my watch on my left arm because I got tired of explaining to people years ago why my watch was on the wrong hand so I just switched it. As a result of wearing watches on my dominant hand they get abused. The titanium case is nice too. I like the looks of the case and the watch is definitely the lightest metal band watch I've ever worn. I bought the watch shortly before Christmas when it was on a good sale but even at the list price it's reasonable for a quality watch.

## Features

- Clean lines and simplicity are key elements to this contemporary collection.
- 3 Hand, Date
- Silver-Tone Super Titanium
- Luminous Hands and Markers and Sapphire Crystal
- 100 Meters Water Resistant and 5 Year Limited Warranty

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B07CGHSWL5 |
| Batteries  | 1 Lithium Ion batteries required. (included) |
| Best Sellers Rank | #434,429 in Fashion ( See Top 100 in Fashion ) #10,923 in Men's Wrist Watches |
| Country of origin  | Japan |
| Customer reviews | 4.7 4.7 out of 5 stars (104) |
| Date First Available  | 15 November 2023 |
| Department  | mens |
| Is Discontinued By Manufacturer  | No |
| Item model number  | BM7431-51L |
| Manufacturer  | Citizen Watches |
| Package Dimensions  | 11.91 x 9.5 x 7.9 cm; 104.33 g |

## Images

![Citizen Eco-Drive Paradigm Men's Watch, Super Titanium, Modern, - Image 1](https://m.media-amazon.com/images/I/31pN8ukPOKL.jpg)
![Citizen Eco-Drive Paradigm Men's Watch, Super Titanium, Modern, - Image 2](https://m.media-amazon.com/images/I/417i+hwWN+L.jpg)
![Citizen Eco-Drive Paradigm Men's Watch, Super Titanium, Modern, - Image 3](https://m.media-amazon.com/images/I/41A0OMeVYjL.jpg)
![Citizen Eco-Drive Paradigm Men's Watch, Super Titanium, Modern, - Image 4](https://m.media-amazon.com/images/I/41p1YC+tL2L.jpg)
![Citizen Eco-Drive Paradigm Men's Watch, Super Titanium, Modern, - Image 5](https://m.media-amazon.com/images/I/41yrZ4+DpLL.jpg)

## Questions & Answers

**Q: Does this watch have a sapphire crystal?**
A: Yes, it is tough as nails... one year wearing it daily and there is not a mark on it.

**Q: How citizen eco drive bm7170-53l is different from this model**
A: I have the BM7170-53L purchased over 10 years ago, and on the face is printed:
Eco Drive
Titanium
Sapphire
WR 100
Also, the pattern on the dark blue face is slightly different.

**Q: Does the second hand on this watch jump 2 seconds at a time?**
A: Place watch in sunlight to get a full charge for an hour or two and it should go back to normal , running a second at a time , that’s how I fixed mine .

**Q: Where can I buy a replace watch band for my citizen eco drive watch?**
A: Hello, you may reach out to our Service Center at 800-321-1023 to order parts for your watch

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by R***S on 11 November 2025*

Excelente, leve e muito bonito. Tenho outro Eco-Drive a mais de 12 anos sem nenhum problema.

### ⭐⭐⭐⭐⭐ Review
*by B***. on 13 August 2025*

This is the 1st watch I've ever had with a sapphire face and am very pleased. I was familiar with how durable and scratch resistant sapphire is because of my work with camera lenses in sewer inspection cameras. (which for obvious reasons need to be as durable as possible) I was always aware high-end watches like Rolexes used sapphire but I'm too cheap to buy one of those and I'm much to rough on my watches to feel right about wearing something that expensive on my arm even if it was given to me. After 8 months of use it still doesn't have any scratches on it. Admittedly, if I'm doing something like cutting down trees, working on a vehicle, etc., etc., I wear an old watch but even so my modus operandi involves accidentally hitting my watch on walls, shelves, door facings, and so forth. I'm left-handed and wear my watch on my left arm because I got tired of explaining to people years ago why my watch was on the wrong hand so I just switched it. As a result of wearing watches on my dominant hand they get abused. The titanium case is nice too. I like the looks of the case and the watch is definitely the lightest metal band watch I've ever worn. I bought the watch shortly before Christmas when it was on a good sale but even at the list price it's reasonable for a quality watch.

### ⭐⭐⭐⭐⭐ Review
*by C***O on 28 May 2025*

Great looking watch. Keeps good time so far. This is my 3rd titanium citizen watch. My first, 27 year old one, finally broke and it would cost just as much to fix it as it is to buy a new one(when on sale) so this is the replacement for that one. Here’s hoping it lasts as long as the last one. Like the larger face since my eyes are not what they used to be, unfortunately the date window is still little small.

## Frequently Bought Together

- Citizen Eco-Drive Paradigm Men's Watch, Super Titanium, Modern,
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**Shop now:** [https://www.desertcart.co.za/products/280896417-citizen-eco-drive-paradigm-mens-watch-super-titanium-modern](https://www.desertcart.co.za/products/280896417-citizen-eco-drive-paradigm-mens-watch-super-titanium-modern)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-01-23*