---
product_id: 278255664
title: "L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner"
brand: "l'oreal paris"
price: "R465"
currency: ZAR
in_stock: false
reviews_count: 8
url: https://www.desertcart.co.za/products/278255664-loreal-paris-excellence-cool-supreme-permanent-hair-color-ash-100
store_origin: ZA
region: South Africa
---

# 100% gray coverage Non-drip creme formula Triple anti-brass protection L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner

**Brand:** l'oreal paris
**Price:** R465
**Availability:** ❌ Out of Stock

## Summary

> ❄️ Stay cool, stay flawless — color that commands attention.

## Quick Answers

- **What is this?** L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner by l'oreal paris
- **How much does it cost?** R465 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/278255664-loreal-paris-excellence-cool-supreme-permanent-hair-color-ash-100)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Salon-Quality Care:** Triple protection system nourishes and shields hair during and after coloring for healthy, radiant strands.
- • **Effortless Application:** Exclusive non-drip creme formula ensures mess-free, precise coloring from root to tip.
- • **Flawless Gray Coverage:** Achieve 100% coverage even on the most stubborn grays for a confident, youthful look.
- • **Long-Lasting Cool Tone:** Anti-brass technology locks in ash-cool hues for up to 8 weeks—color that stays fresh and vibrant.
- • **Complete Anti-Brass Regimen:** Includes gentle shampoo and purple conditioner to neutralize warm tones and maintain that perfect ash finish.

## Overview

L'Oreal Paris Excellence Cool Supreme Permanent Hair Color in Ash delivers 100% gray coverage with a triple anti-brass protection system that preserves cool, radiant tones for up to eight weeks. Featuring a non-drip creme formula and a complete anti-brass regimen including shampoo and conditioner, it ensures salon-quality results and nourished hair at home.

## Description

There's a reason it's called Excellence. L'oreal's new excellence cool supreme hair color is designed with an all new anti-brass triple protection system that prevents brass and still deeply cares for your hair. While still covering 100% of gray hair, even the stubborn ones. The shade pallet ranges from black ultra-ash to medium blonde ultra-ash. Absolutely gorgeous at home hair color.

Review: Good Hair dye - Very nice hair dye. The cool tones worked well to neutralize brassy and warm shades, leaving my hair with a natural-looking, even color. Coverage was excellent, especially for grays, and the color looked rich and long-lasting. There was a mild scent compared to other dyes, which was a nice bonus.
Review: 5ua and 6ua - I give it 5 stars for the Light Ash Brown but I tried the medium ash brown 5ua and it turned my hair black. If you want medium brown try the ultra light ash brown 6ua especially for anti brass brown hair. I’ve done my hair medium brown before and it turned black with a different product. I have natural medium brown hair.

## Features

- L'Oreal Paris Excellence Cool Supreme hair color offers 100 percent gray coverage, even on stubborn grays
- Triple protection Color with anti-brass technology protects during and after coloring for up to eight weeks
- Excellence Cool Supreme- Anti-Brass regimen keeps hair ashy cool, delivering color that starts cool and stays cool
- Excellence Cool Supreme offers rich, radiant, gorgeous hair color from root to tip with exclusive non-drip creme formula
- Purple Anti-Brass conditioner neutralizes unwanted warm tones for a color that starts cool and stays cool

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B08HNWBJMN |
| Best Sellers Rank | #7,061 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #90 in Hair Color |
| Brand Name | L'Oreal Paris |
| Color | 3.11 Ash Ultra Ash Black |
| Container Type | Box |
| Customer Reviews | 4.4 out of 5 stars 4,813 Reviews |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Box |
| Item Height | 6.5 inches |
| Item Weight | 0.58 Pounds |
| Manufacturer | L'Oreal Paris |
| Material Features | Gluten Free |
| Material Type Free | Gluten Free |
| Number of Items | 1 |
| Product Benefits | Radiant |
| UPC | 071249421550 |
| Unit Count | 1 Count |

## Product Details

- **Color:** 3.11 Ash Ultra Ash Black
- **Package Information:** Box
- **Product Benefits:** Radiant
- **Brand:** L'Oreal Paris
- **Item Form:** Box

## Images

![L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner - Image 1](https://m.media-amazon.com/images/I/61tQ0QXQf1L.jpg)
![L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner - Image 2](https://m.media-amazon.com/images/I/81NU70q2wKL.jpg)
![L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner - Image 3](https://m.media-amazon.com/images/I/81iEkCyhXjL.jpg)
![L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner - Image 4](https://m.media-amazon.com/images/I/81qjtwUV7HL.jpg)
![L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner - Image 5](https://m.media-amazon.com/images/I/916kA0NTiQL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What’s new with Excellence? What’s the same? ​**
A: We’ve replaced the pre-color treatment with a new salon inspired after color shampoo that cleanses the scalp and hair of excess residue. We have some new models on the front of box but don’t worry, your shade & color is the same you’ve always known!

**Q: Does this get darker the longer you leave it on?**
A: For the L'Oreal Excellence Creme, the longer the product is on to process the darker the result will be because it continues to deposit color

**Q: What do you recommend if I don't like the smell of my hair after I color it?**
A: You can care for your hair afterwards with L'Oreal EverPure Shampoo & Conditioner. These products are sulfate free and help protect the hair color from fading.

**Q: My gray is beginning to be more stubborn and I need to color more often. Is it safe to use every three weeks?**
A: We suggest coloring every 4 weeks or you may use our temporary spray Magic Root Cover Up in between applications.

**Q: Does this product contain bleach?**
A: The L'Oreal Excellence Creme Hair Color is not a bleach. The product contains ammonia and peroxide but not bleach. If a product contains bleach, there will be packets of bleaching powder in the product.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Good Hair dye
*by Y***O on December 30, 2025*

Very nice hair dye. The cool tones worked well to neutralize brassy and warm shades, leaving my hair with a natural-looking, even color. Coverage was excellent, especially for grays, and the color looked rich and long-lasting. There was a mild scent compared to other dyes, which was a nice bonus.

### ⭐⭐⭐⭐⭐ 5ua and 6ua
*by V***A on January 10, 2026*

I give it 5 stars for the Light Ash Brown but I tried the medium ash brown 5ua and it turned my hair black. If you want medium brown try the ultra light ash brown 6ua especially for anti brass brown hair. I’ve done my hair medium brown before and it turned black with a different product. I have natural medium brown hair.

### ⭐⭐⭐⭐⭐ Beautiful shade
*by H***B on January 10, 2026*

Love tge color shade. Does not turn red.

## Frequently Bought Together

- L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 3 Natural Black, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 3C Cool Darkest Brown, Pack of 1, Hair Dye

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-10*