---
product_id: 274533384
title: "It's Glow Prime Radiant Face Primer - Watermelon Extract | Hydrating Primer, Blurs Imperfections, Radiant Finish"
brand: "w7"
price: "R215"
currency: ZAR
in_stock: true
category: "W7"
url: https://www.desertcart.co.za/products/274533384-its-glow-prime-radiant-face-primer-watermelon-extract-hydrating-primer
store_origin: ZA
region: South Africa
---

# Radiant finish for glowing skin Hydrating formula with watermelon extract Pore-minimizing blur effect It's Glow Prime Radiant Face Primer - Watermelon Extract | Hydrating Primer, Blurs Imperfections, Radiant Finish

**Brand:** w7
**Price:** R215
**Availability:** ✅ In Stock

## Summary

> 💖 Glow like you mean it — prime, perfect, and radiate confidence!

## Quick Answers

- **What is this?** It's Glow Prime Radiant Face Primer - Watermelon Extract | Hydrating Primer, Blurs Imperfections, Radiant Finish by w7
- **How much does it cost?** R215 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/274533384-its-glow-prime-radiant-face-primer-watermelon-extract-hydrating-primer)

## Best For

- w7 enthusiasts

## Why This Product

- Trusted w7 brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Hydration Boost:** Infused with natural watermelon extract to keep skin moisturized all day
- • **Radiance Amplifier:** Delivers a subtle pink undertone that brightens your complexion naturally
- • **Effortless Application:** Lightweight lotion texture glides on easily, perfect for layering under foundation
- • **Flawless Base, Every Time:** Blurs pores and imperfections for a smooth, even canvas
- • **Professional Grade, Sensitive Skin Safe:** London-designed, cruelty-free formula trusted by makeup artists

## Overview

W7 It's Glow Prime Radiant Face Primer is a hydrating, pore-minimizing primer enriched with watermelon extract that blurs imperfections and imparts a radiant, natural pink undertone. Designed by professional makeup artists in London, this cruelty-free, lightweight lotion is suitable for all skin types, including sensitive skin, and creates a smooth, glowing base for long-lasting makeup wear.

## Description

desertcart.com : W7 It's Glow Prime Radiant Face Primer - Watermelon Extract | Hydrating Primer, Blurs Imperfections, Radiant Finish : Beauty & Personal Care

## Features

- PORE MINIMIZING - Our blurring primer glides over skin, minimizing pores, blemishes and imperfections. Creating an even-looking smooth skin surface for makeup
- MAKEUP PRIMER - Contains natural fruit extract to provide pink undertones that easily blend for a light naturally beautiful complexion. Making makeup easy to apply, stay in place and look great for longer
- HOW & WHEN TO USE - Apply after moisturizer but before your foundation. Use a pea sized amount, gently working into your skin with your fingertips until it covers your face evenly. Then buff your foundation on top
- PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professional makeup artists. All our products are safe on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics
- CRUELTY FREE - W7 products are 100% cruelty free. None of our products are tested on animals

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B08FSSRNJJ |
| ASIN  | B08FSSRNJJ |
| Best Sellers Rank | #109,951 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #330 in Foundation Primers |
| Brand Name | W7 |
| Color | Brown |
| Container Type | Jar |
| Country as Labeled | Belarus |
| Coverage | Light |
| Customer Reviews | 4.3 4.3 out of 5 stars (547) |
| Finish Types | Radiant |
| Global Trade Identification Number | 05060669898924 |
| Item Form | Lotion |
| Item Weight | 1 g |
| Item model number  | ITSGLOW-06-FBA |
| Manufacturer | Warpaint Cosmetics (2014) Ltd |
| Manufacturer  | Warpaint Cosmetics (2014) Ltd |
| Manufacturer Part Number | ITSGLOW-06 |
| Material Type Free | Cruelty Free |
| Model Number | ITSGLOW-06-FBA |
| Number of Items | 1 |
| Package Type Name | Jar |
| Product Benefits | Moisturizing |
| Skin Tone | Light |
| Skin Type | All,Sensitive Skin |
| Unit Count | 1 Count |

## Product Details

- **Brand:** W7
- **Color:** Brown
- **Item Form:** Lotion
- **Product Benefits:** Moisturizing
- **Skin Tone:** Light

## Images

![It's Glow Prime Radiant Face Primer - Watermelon Extract | Hydrating Primer, Blurs Imperfections, Radiant Finish - Image 1](https://m.media-amazon.com/images/I/51HOPWXk05L.jpg)

## Questions & Answers

**Q: Quiero saber por favor si sirve para cualquier color de piel.**
A: Si es para cualquier color de piel 🥰

## Frequently Bought Together

- W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer
- W7 Legend Foundation - Creamy Liquid Foundation for Poreless, Semi-Matte Medium Coverage - 28ml (Buff)
- W7 Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup

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**Shop now:** [https://www.desertcart.co.za/products/274533384-its-glow-prime-radiant-face-primer-watermelon-extract-hydrating-primer](https://www.desertcart.co.za/products/274533384-its-glow-prime-radiant-face-primer-watermelon-extract-hydrating-primer)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-07-31*