---
product_id: 2665127
title: "Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 1.75 Oz (Pack of 1)"
brand: "american crew"
price: "R332"
currency: ZAR
in_stock: true
reviews_count: 8
category: "American Crew"
url: https://www.desertcart.co.za/products/2665127-mens-hair-forming-cream-old-version-like-hair-gel-medium
store_origin: ZA
region: South Africa
---

# Medium Shine for natural, healthy glow Cruelty-Free & Moisturizing formula Medium Hold for all-day control Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 1.75 Oz (Pack of 1)

**Brand:** american crew
**Price:** R332
**Availability:** ✅ In Stock

## Summary

> 💼 Elevate your look with effortless style and subtle shine — because first impressions count.

## Quick Answers

- **What is this?** Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 1.75 Oz (Pack of 1) by american crew
- **How much does it cost?** R332 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/2665127-mens-hair-forming-cream-old-version-like-hair-gel-medium)

## Best For

- american crew enthusiasts

## Why This Product

- Trusted american crew brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Trusted Pro-Grade Brand:** American Crew, the #1 men’s grooming brand, elevates your style with every use.
- • **Lightweight & Non-Greasy:** Feel fresh all day with a cream that won’t weigh down or build up on hair.
- • **Effortless Groomed Texture:** Achieve perfectly defined waves and curls without stiffness or crunch.
- • **Balanced Medium Hold & Shine:** Keeps your style intact with a natural, polished finish that’s never greasy.
- • **Versatile Styling for Every Occasion:** From boardroom sleek to weekend casual, this cream adapts to your vibe.

## Overview

American Crew Men's Hair Forming Cream is a professional-grade styling product offering medium hold and medium shine, designed to enhance hair texture and thickness. Ideal for textured or wavy hair, it provides flexible control without stiffness, is lightweight, moisturizing, cruelty-free, and easy to apply on towel-dried hair for a natural, polished finish.

## Description

Product Description American Crew Hair Forming Cream is the ultimate solution for men seeking a groomed, wavy, and textured look. This easy-to-use cream offers wave separation and curl definition, similar to hair gel. With its medium hold and medium shine, it enhances hair thickness and serves as the perfect introduction to styling products. Simply apply to towel-dried hair, comb through, and allow it to dry naturally. Trust American Crew, a leader in men's grooming, to elevate your style and enhance your personal image. brand_description American Crew is a landmark in the history of men’s grooming. Our history reflects our commitment to the professional stylist and barber as we share in their quest to empower men through quality grooming practices and products. Today, American Crew is the #1 Men's Professional Styling and Hair Care Brand.* Men and their stylists count on us for the latest and best in hair, body, shave and styling products. For more than 25 years, we’ve delivered. *Source: Kline's Male Grooming USA 2018 Report

Review: Similar to the Pomade...just less shiny. - Update: Since I wrote this, I've changed how I do things. Now, I blow dry my hair bone dry, and then use the defining paste (matte, and holds good with just a tiny spritz of hairspray). I also have some left over forming cream, and it works really well too, just gives the hair a shinier look. For me, that shinier look is nice if I'm going to a wedding, or dressing up...that sort of thing. I blow dry the hair in the front up, blow dry the rest totally dry, put some defining paste in my palm, rub my hands together vigorously and warm it up, and then work it into my hair. I love the way the defining paste smells, matte looks nice, and it's super easy to get that messy but controlled look. I have slightly wavy hair, not stick straight or curly. I decided to leave the rest of my original review below. Funny how the process changes over time! Experiment and have fun, but I personally think the Defining Paste is awesome for matte, and forming cream if you want a little bit of shine (but it's harder to work into your bone dry hair, and doesn't smell as good). ******************************************** Original Review I copy and pasted this from my Pomade review! ************************ I've used four different American Crew wax/pomades, and they are all great. They smell great, and they are relatively inexpensive. The hard part is figuring out...what product is good for what hair? I've gone from very short guy hair, to longer guy hair...and as I've done that, the American Crew product that I prefer has changed. With my hair really short, I was using their "classic wax," which they no longer make. I started trying their Fiber product on that short hair, and it worked pretty well. Get my hair fairly damp, work the Fiber in, and it would give me good hold...little spike in the front. Another product I was using with my short hair was TIGI Bed Head Men Matte Separation Wax. That stuff is REALLY sticky...which is fine for short hair. Before I move onto the Pomade, the other thing to consider is...varying the dampness of your hair prior to the product will have a HUGE effect on how it works. For example, you can have your hair fairly damp with the stickier (ie high hold) products, and still be able to work it in really well. As your hair gets drier though, two things happen. The hold becomes even MORE pronounced, but it also becomes harder to work into the hair. So as I grew my hair out...the Fiber began to work less well. I had a lot more hair, and because it's a "higher hold," it actually started to weigh my hair down. Spiking up hair that's only an inch or two long worked fine...but as my hair got to 3+ inches, it would start to fall over. And the Fiber is fairly sticky...so your hair needs to be fairly damp to work it in, but then it doesn't want to stay up. Now I will FINALLY talk about the Pomade! I had to move to a "lower hold" product...and I wasn't used to this at first. I was leaving my hair fairly damp, and putting the pomade into that didn't give it much hold at all (though depending the style you want...like a more traditional mad men kind of look without a lot of spike, then that would be fine). I wanted a little more spike and "verticalness" to my hair, so what I had to do was start drying it more. I've started using a blow dryer to "train" my hair in the direction I want, and to get it much drier (not 100% dry, but maybe 75%). Now the pomade has much more hold! The other product I've been using is the Forming Cream. It's similar to the pomade...but a little less shiny. It has worked well in my longer hair, and like I said before...to get any hold, I need my hair drier. You will probably have to try a couple different products until you find the one you really like. But before you give up on any one product, vary the dampness of your hair first. Hopefully my experience will point you in the right direction. For short hair, use the high hold products with damp hair. For longer hair, use the low hold products with drier hair.
Review: Perfect Styling Solution for Men - I've been using the American Crew Men's Hair Forming Cream for a while now, and I have to say, it's become my go-to styling product. This cream offers the perfect balance of hold and flexibility, allowing me to achieve the hairstyle I want without feeling like my hair is glued in place. One of the things I love most about this forming cream is its versatility. Whether I'm going for a sleek, professional look or a more relaxed, tousled style, this cream delivers every time. It's easy to work through my hair and provides just the right amount of hold to keep everything in place without looking stiff or unnatural. Another great feature of this product is its matte finish. I prefer a more natural-looking hairstyle, and this cream gives me exactly that. It adds texture and definition without any shine, which is perfect for a laid-back, understated look. I also appreciate that this cream is lightweight and doesn't leave my hair feeling greasy or weighed down. It washes out easily and doesn't build up over time, so my hair always feels clean and fresh. Overall, I can't recommend the American Crew Men's Hair Forming Cream enough. Whether you're styling a sophisticated business look or going for something more casual, this cream has you covered. It's a must-have for any guy looking to elevate his hairstyle game.

## Features

- SIMILAR TO HAIR GEL: Easy to use styling cream that creates wave separation or curl definition.
- LIKE HAIR GEL FOR MEN: Works well when groomed, wavy, textured look is desired.
- KEY BENEFIT: Medium hold and medium shine. Helps hair look thicker and is ideal for easing new users into the potential of styling pucks.
- HOW TO USE: Apply to towel-dried hair. Comb through and allow to dry naturally.
- WHO WE ARE: American Crew is a leader in, Men's Grooming for HAIR, BODY, BEARD, SHAVE, STYLE categories. American Crew's ongoing commitment is to elevate men's style and enhance their personal image.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000FZXGCE |
| ASIN  | B000FZXGCE |
| Best Sellers Rank | #6,811 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #67 in Hair Styling Gels |
| Brand Name | AMERICAN CREW |
| Customer Reviews | 4.6 4.6 out of 5 stars (21,803) |
| Hair Type | textured, All |
| Is Discontinued By Manufacturer  | No |
| Item Form | Cream |
| Item Volume | 80.25 Milliliters |
| Item Weight | 68 Grams |
| Item model number  | 781624780690 |
| Liquid Volume | 3 Fluid Ounces |
| Manufacturer | American Crew |
| Manufacturer  | American Crew |
| Material Type Free | Cruelty free |
| Number of Items | 1 |
| Product Benefits | Moisturizing, Shine |
| Product Dimensions  | 2.4 x 2.4 x 1.4 inches; 2.4 ounces |
| Scent Name | Natural |
| UPC | 738678002780 |
| UPC  | 738678002780 |
| Unit Count | 50 Grams |

## Product Details

- **Hair Type:** textured, All
- **Liquid Volume:** 3 Fluid Ounces
- **Material Type Free:** Cruelty free
- **Product Benefits:** Moisturizing, Shine
- **Scent:** Natural

## Images

![Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 1.75 Oz (Pack of 1) - Image 1](https://m.media-amazon.com/images/I/71HNLyP596L.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: Can I use these products in children ?**
A: I wouldn't suggest using this product "in" children. Although I don't see a problem with using it "on" their hair...

**Q: Can you wash this only with water or you need to use shampoo?**
A: It washes out with quite a bit of water so I would suggest a mild shampoo if you use a significant amount of this product in your hair. As an alternative, you can skip the shampoo and use conditioner on damp hair with a rinse after to clean most if not all of it out. I have thinning hair myself and have found this alternative to work quite well instead of using shampoo every day which strips your hair to some degree.

**Q: I have thick wavy medium length hair. Will this work to keep it back?**
A: I'm not sure what you mean by "keep it back".  What it does for me is gives me lots of body.  I have very baby-fine hair, so that's why I use it.  If you already have thick wavy hair, I don't think you'll want to use this.

**Q: American crew: bought 2 containers of forming cream. clearly different contents. one is like hand lotion. counterfeit? or new formula? it's horrible.**
A: Umm yah that’s fine. When you put on your hair add a little bit water mix it in your hand and then put it on your hair

## Customer Reviews

### ⭐⭐⭐⭐⭐ Similar to the Pomade...just less shiny.
*by N***C on November 22, 2012*

Update: Since I wrote this, I've changed how I do things. Now, I blow dry my hair bone dry, and then use the defining paste (matte, and holds good with just a tiny spritz of hairspray). I also have some left over forming cream, and it works really well too, just gives the hair a shinier look. For me, that shinier look is nice if I'm going to a wedding, or dressing up...that sort of thing. I blow dry the hair in the front up, blow dry the rest totally dry, put some defining paste in my palm, rub my hands together vigorously and warm it up, and then work it into my hair. I love the way the defining paste smells, matte looks nice, and it's super easy to get that messy but controlled look. I have slightly wavy hair, not stick straight or curly. I decided to leave the rest of my original review below. Funny how the process changes over time! Experiment and have fun, but I personally think the Defining Paste is awesome for matte, and forming cream if you want a little bit of shine (but it's harder to work into your bone dry hair, and doesn't smell as good). ******************************************** Original Review I copy and pasted this from my Pomade review! ************************ I've used four different American Crew wax/pomades, and they are all great. They smell great, and they are relatively inexpensive. The hard part is figuring out...what product is good for what hair? I've gone from very short guy hair, to longer guy hair...and as I've done that, the American Crew product that I prefer has changed. With my hair really short, I was using their "classic wax," which they no longer make. I started trying their Fiber product on that short hair, and it worked pretty well. Get my hair fairly damp, work the Fiber in, and it would give me good hold...little spike in the front. Another product I was using with my short hair was TIGI Bed Head Men Matte Separation Wax. That stuff is REALLY sticky...which is fine for short hair. Before I move onto the Pomade, the other thing to consider is...varying the dampness of your hair prior to the product will have a HUGE effect on how it works. For example, you can have your hair fairly damp with the stickier (ie high hold) products, and still be able to work it in really well. As your hair gets drier though, two things happen. The hold becomes even MORE pronounced, but it also becomes harder to work into the hair. So as I grew my hair out...the Fiber began to work less well. I had a lot more hair, and because it's a "higher hold," it actually started to weigh my hair down. Spiking up hair that's only an inch or two long worked fine...but as my hair got to 3+ inches, it would start to fall over. And the Fiber is fairly sticky...so your hair needs to be fairly damp to work it in, but then it doesn't want to stay up. Now I will FINALLY talk about the Pomade! I had to move to a "lower hold" product...and I wasn't used to this at first. I was leaving my hair fairly damp, and putting the pomade into that didn't give it much hold at all (though depending the style you want...like a more traditional mad men kind of look without a lot of spike, then that would be fine). I wanted a little more spike and "verticalness" to my hair, so what I had to do was start drying it more. I've started using a blow dryer to "train" my hair in the direction I want, and to get it much drier (not 100% dry, but maybe 75%). Now the pomade has much more hold! The other product I've been using is the Forming Cream. It's similar to the pomade...but a little less shiny. It has worked well in my longer hair, and like I said before...to get any hold, I need my hair drier. You will probably have to try a couple different products until you find the one you really like. But before you give up on any one product, vary the dampness of your hair first. Hopefully my experience will point you in the right direction. For short hair, use the high hold products with damp hair. For longer hair, use the low hold products with drier hair.

### ⭐⭐⭐⭐⭐ Perfect Styling Solution for Men
*by R***T on April 23, 2024*

I've been using the American Crew Men's Hair Forming Cream for a while now, and I have to say, it's become my go-to styling product. This cream offers the perfect balance of hold and flexibility, allowing me to achieve the hairstyle I want without feeling like my hair is glued in place. One of the things I love most about this forming cream is its versatility. Whether I'm going for a sleek, professional look or a more relaxed, tousled style, this cream delivers every time. It's easy to work through my hair and provides just the right amount of hold to keep everything in place without looking stiff or unnatural. Another great feature of this product is its matte finish. I prefer a more natural-looking hairstyle, and this cream gives me exactly that. It adds texture and definition without any shine, which is perfect for a laid-back, understated look. I also appreciate that this cream is lightweight and doesn't leave my hair feeling greasy or weighed down. It washes out easily and doesn't build up over time, so my hair always feels clean and fresh. Overall, I can't recommend the American Crew Men's Hair Forming Cream enough. Whether you're styling a sophisticated business look or going for something more casual, this cream has you covered. It's a must-have for any guy looking to elevate his hairstyle game.

### ⭐⭐⭐⭐⭐ Multi-purpose
*by M***E on December 16, 2011*

I've tried this product at 2 vastly different hair lengths (10" and 3"), and it behaves slightly differently at the different lengths. It also behaves differently depending on if your hair is wet or dry. For reference, I have mix of hair (the curse of having one parent with straight red hair, and another with curly black), and really thick hair too. This mix of hair means my hair is near impossible to control at any length. The product feels tacky and sticky, but not overly so - and dry, not greasy. Because of my thick hair, it was near impossible to work through my hair when dry - but it would work through just fine with damp hair. This allowed me to kill the friz that normally plaques my hair. Then, to keep my hair from being as flat, I would add just a tiny bit more after my hair was dry again, that would work through just fine now that there was cream already in my hair. When my hair was longer, it helped my hair fall in pieces (rather than just being frizzy throughout). After cutting my hair to a much shorter 3" in length, I was able to use the cream to help form my hair into just about any style I wanted (much like Pomade) - without my hair looking shiny or feeling greasy (provided you didn't use too much, which is easy to do when you're still going through the learning curve). When it comes to amount, even when my hair was very long, I didn't need much, I would just lightly run my index and middle fingers over the top to the product. I ended up with 2 pea-sized dabs, one on each finger, that I would then warm with my hands and work through my hair. Then after it dried, I would just dab my finger into the cream again apply between my finger tips, and then style as desired. After cutting my hair shorter, I needed even less. Lesson: less is more. It does about the same job as a Pomade, but without the shine and no greasy residue. Being water-based as well means it washes right out, even without shampooing. However, it also means the rain can also wash it out - so bring an umbrella. I bought a 3oz jar in mid-august, and while I used it sparingly, sporadically and at varying rates (because of experimenting with styles and changes in hair length), I have only just started to run out. I have settled on a length and style, and I will be purchasing again.

## Frequently Bought Together

- American Crew Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 1.75 Oz (Pack of 1)
- American Crew Men's Hair Forming Cream, Like Styling Gel with Medium Hold & Shine, Travel Size, 1.7 oz
- American Crew Men's Hair Pomade, Like Styling Gel with Medium Hold & High Shine, Travel Size, 1.7 oz

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-17*