---
product_id: 2585319
title: "Diamond Naturals Active Cat Adult Dry Cat Food Chicken Protein Formula from Cage-Free Chicken with Superfoods, Probiotics, Antioxidants and Essential Nutrients 18lb"
brand: "diamond naturals"
price: "R3422"
currency: ZAR
in_stock: true
reviews_count: 6
category: "Diamond Naturals"
url: https://www.desertcart.co.za/products/2585319-diamond-naturals-active-cat-adult-dry-cat-food-chicken-protein
store_origin: ZA
region: South Africa
---

# 40% high-protein cage-free chicken Proprietary probiotics for digestion & immunity Superfoods with antioxidants & vitamins Diamond Naturals Active Cat Adult Dry Cat Food Chicken Protein Formula from Cage-Free Chicken with Superfoods, Probiotics, Antioxidants and Essential Nutrients 18lb

**Brand:** diamond naturals
**Price:** R3422
**Availability:** ✅ In Stock

## Summary

> 🐾 Fuel their wild side with every bite!

## Quick Answers

- **What is this?** Diamond Naturals Active Cat Adult Dry Cat Food Chicken Protein Formula from Cage-Free Chicken with Superfoods, Probiotics, Antioxidants and Essential Nutrients 18lb by diamond naturals
- **How much does it cost?** R3422 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/2585319-diamond-naturals-active-cat-adult-dry-cat-food-chicken-protein)

## Best For

- diamond naturals enthusiasts

## Why This Product

- Trusted diamond naturals brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Power-Packed Protein:** 40% cage-free chicken fuels active cats and growing kittens
- • **Gut-Boosting Probiotics:** Viables probiotics + prebiotics support digestion & immune health
- • **Omega-Rich for Radiance:** Omega fatty acids promote a glossy coat and healthy skin
- • **Superfood-Infused Nutrition:** Blueberries & oranges deliver antioxidants for vitality
- • **Trusted Quality, Made in USA:** Family-owned brand with premium, additive-free ingredients

## Overview

Diamond Naturals Active Cat Food is a high-protein, high-fat dry formula featuring cage-free chicken as the top ingredient. Enhanced with superfoods, proprietary probiotics, and omega fatty acids, it supports active lifestyles, healthy digestion, and a shiny coat. Suitable for all life stages including kittens and pregnant cats, this additive-free, USA-made food delivers premium nutrition without fillers.

## Description

Diamond Naturals Active Cat Chicken Meal & Rice Formula is formulated with high levels of protein and fat to meet the specific needs of active adult cats. Also appropriate for kittens and pregnant or nursing adult cats, this formula contains DHA to support brain and vision development in kittens. This high-protein, high-fat formula provides high-power nutrition.

Review: All the details on Diamond Active - UPDATE June 2015: I'm going to leave this review up so others can benefit from all of the time and effort that went into researching this food; however, we took our older cat off this food a couple months ago because she had become a bit UNDER-weight. We put her on Blue (yep) "Healthy Aging" food and she has done really well on it. She gained a pound in about a month, seems a bit more energetic (for an old cat who never did much more than hold the carpet down, that is), and her coat is noticeably softer. That said, I still think this particular Diamond food is a good quality, reasonably priced food for cats who need restricted carbs. I just don't think our cat, in her old age, was benefiting from this food any longer. We will see if she ends up gaining too much weight on the Blue now! Original review: I bought this after a TON of research on cat foods. I thought I'd help out other detail-oriented shoppers by sharing what I've found: I tried Blue and they ate it (mixed with their old food), but after reading and researching even more, I decided Blue was not only too expensive, but that it was possibly too fancy. All those vegetables and potatoes (which are apparently questionable for cats) started to seem more like a marketing ploy for pet parents than good nutrition for cats. I'm not totally against veggies for cats since one of mine happens to go nuts for carrots and I know they like to eat greens, but I think some pet grass is a better answer to that with a good basic diet. I have been guilty of trying too hard to do good things for my pets and then those things backfire. So I think this food is a good way to get them on a high protein diet without going overboard. My vet was happy with the high protein, no filler concept though she didn't appear to know anything about this brand specifically. My cats love this food. When I first opened the bag I thought I'd just give them each a piece like I would a treat and see what happened. They both ate their piece right up and wanted more. They didn't care when I gave them a piece of their old food (Authority) and walked away from that. I thought, well maybe it's because it's a novelty. So I occasionally try it again to see if they will still eat it as a "treat"--and they do. Every time, even though it's sitting in their bowls all the time. And with their old food they ignore the piece offered. Every time. I just went up to half old food and half new food. I think it's very important for their digestive system to change slowly, but I know they would eat this food without their old food mixed in no problem. Still, I'm changing slowly for digestion's sake. I was hoping to find a food with no fish in it, because of mercury, but all of the ones I could find had corn or other garbage in them that seemed worse than a little fish. I would not do a food that fish is a main ingredient of, but it doesn't seem to be in this one, after talking with the manufacturer. Plus, I found out from the manufacturer that the "fish meal" used in this food is from menhaden fish, which are not considered dangerous to humans, at least, and I would prefer to have a real source of omega 3 anyway in there, since apparently cats can't get it from flaxseeds like humans can. This is all based on articles I've read. There is so little out there that are true scientific studies on cat food, it's difficult to say anything with certainty. This is another reason that I think simple is best at this point. A good, basic food (that I can afford on a student budget!) without any fillers and without anything fancy that is made mainly of things cats would eat in the wild plus the vitamins and minerals they need is what I was looking for, and this seems to be it. I wanted to find something with chicken as the first ingredient, not "chicken meal," but I did some research and spoke with the manufacturer and found out that their chicken meal is made of what cats would eat if they caught a chicken outside and nothing they wouldn't (they do, apparently, eat bone in the wild--it's actually good for them, from what I've read). This is what the vet on the Diamond team wrote: "Chicken meal, according to the Association of American Feed Control Officials (AAFCO), is the dry rendered product from a combination of clean chicken flesh and skin with or without accompanying bone, derived from whole carcasses of chicken, exclusive of feathers, heads, feet and entrails.[1] A meal in general is "an ingredient which has been ground or otherwise reduced in particle size."[2] Chicken meal is ground up chicken meat that has been carefully dried to a moisture level of 10%. The protein content is 65% and the fat level is 12%. Regular chicken contains about 70% water with 18% protein and 5% fat. To create chicken meal, ingredients are placed into large vats and cooked. [3] This rendering process not only separates fat and removes water to create a concentrated protein product, it also kills bacteria, viruses, parasites and other organisms. It is difficult to say what percentage of the meal is the chicken meat that we traditionally eat, but it is very digestible animal protein." I think that makes sense. The Diamond vet actually did not recommend this for my older cat who is decidedly NOT active, but I've asked around on blogs and read reviews and the anecdotal evidence that the high protein actually helps them not become overweight seems to overrule the fact that this is higher in fat than most senior cat foods. It's enough for me to try this and see if my older cat gains weight. [UPDATE: My older, sedentary cat has not gained weight, and in fact lost some weight. UPDATE #2: My older cat ended up underweight after several years on this food, and we have since changed her to a different brand.] I think this is the least gimmicky, best protein food for an affordable price out there (actually, at any price, from the research I've done). And I have LOOKED. It will be this (ONLY the ACTIVE variety--the others in this brand have corn fillers), and the Soulistic Good Karma Chicken and Autumn Bounty pouches, unless we have any new issues arise. [UPDATE: It turns out my younger cat is allergic to chicken, so she's on Rx food :( but our other cat is still happy with this. PLUS the cat who is still on this used to regurgitate her food frequently and have hair balls all the time--like weekly or even more often. She hasn't regurgitated food since we started her on Diamond Active 6 months ago! And she rarely has a hairball now too. SO happy about this!]
Review: The Proof is in the Poop - desertcart recommended this brand when I was considering Hill's Science Diet Digestional Something variety, which a friend had said kept their kitty alive past 20 after some digestive disease. well, i DID NOT KNOW Hill's was so expensive and noped out immediately, but then then this brand was listed as an alternative. i was a bit skeptical of the super low price (seriously cheaper than the cheapest purina) but i used fakespot.com to assess the accuracy or the 5 star rating and it showed full A+ accuracy. okay, how do i KNOW (or strongly strongly suspect) this food is really good? Lily's poops hardly smell at all. i hadn't had a chance to observe this in the warmer months bc she goes outside but now in the winter, i started to notice that her poops in the litter are hardly even noticeable in the litter, even when not fully covered. someone else said in a review that dry poops are a sign of a healthy poop and i am also noticing this aspect as well. she also seems to be much much more energetic during our daily play/exercise sessions. it might be a coincidence but prior to the new food, i would work out Lily twice a day for 10 minutes before feedings and she would start out strong and frenzied, but kind of lose interest at the 10-15 minute mark. due to my schedule i switched to a once daily longer session and she now is super crazy energetic for as long as i can keep going, 30-45 minutes sometimes. again, could be some other factors, but i'm now wondering if it is the food. this food seems really great and is super affordable!!!

## Features

- Diamond Naturals Active Cat Chicken Meal and Rice dry cat food; REAL CAGE-FREE CHICKEN PROTEIN is the #1 ingredient; high-protein (40%) and formulated for active cats, also good for kittens and pregnant or nursing adult cats
- High-protein, high-fat formula provides high-power nutrition; vitamins and minerals from SUPERFOODS, including fruits like blueberries and oranges; omega fatty acids for healthy SKIN and COAT
- Each serving includes species-specific Viables PROPRIETARY PROBIOTICS — plus antioxidants and prebiotics — to help support healthy digestion, IMMUNE system and overall health and wellness
- FAMILY-OWNED and MADE in the USA using quality ingredients from trusted domestic and global sources

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000OH73FO |
| ASIN  | B000OH73FO |
| Additional Features | High-protein, high-fat formula for active cats; DHA for kitten brain and vision development; enhanced with superfoods and probiotics |
| Age Range Description | All Life Stages |
| Allergen Information | Preservative-Free |
| Animal Food Diet Type | Veterinary Diet |
| Animal Food Ingredient Claim | Additive-Free |
| Animal Food Nutrient Content Claim | High Protein |
| Best Sellers Rank | #7,360 in Pet Supplies ( See Top 100 in Pet Supplies ) #221 in Dry Cat Food |
| Brand Name | DIAMOND NATURALS |
| Breed Recommendation | All Breed Sizes |
| Container Type | Bag |
| Customer Reviews | 4.5 4.5 out of 5 stars (715) |
| Date First Available  | May 13, 2009 |
| Flavor | Active |
| Global Trade Identification Number | 00074198609376 |
| Item Form | Dry |
| Item Type Name | Dry Cat Food |
| Item Weight | 18 Pounds |
| Item model number  | 418482 |
| Manufacturer | Diamond Pet Foods, Inc. |
| Manufacturer  | Diamond Pet Foods, Inc. |
| Manufacturer Part Number | 1482 |
| Manufacturer recommended age  | 1 month and up |
| Model Number | 418482 |
| Number of Items | 1 |
| Occasion | Birthday |
| Product Benefits | Supports active lifestyles and overall cat health |
| Product Dimensions  | 26 x 3 x 14 inches; 18 Pounds |
| Recommended Uses For Product | active, kitten, pregnant/nursing |
| Special Ingredients | all-natural |
| Specific Uses For Product | active;coat |
| Target Species | Cat |
| UPC | 074198609376 |
| Unit Count | 288 Ounce |
| Warranty Description | Diamond Pet Foods is committed to product safety and quality, and adhere to stringent and scientifically advanced food safety protocols. We are constantly monitoring and testing our raw materials, production environment, processes and finished products. If you have any questions or comments, please call 1-800-442-0402 or write to us at: Diamond Pet Foods, P.O. Box 156, Meta, MO 65058 |

## Product Details

- **Age Range (Description):** All Life Stages
- **Brand:** DIAMOND NATURALS
- **Flavor:** Active
- **Item Form:** Dry
- **Specific Uses For Product:** active;coat

## Images

![Diamond Naturals Active Cat Adult Dry Cat Food Chicken Protein Formula from Cage-Free Chicken with Superfoods, Probiotics, Antioxidants and Essential Nutrients 18lb - Image 1](https://m.media-amazon.com/images/I/71f9XfjY6AL.jpg)
![Diamond Naturals Active Cat Adult Dry Cat Food Chicken Protein Formula from Cage-Free Chicken with Superfoods, Probiotics, Antioxidants and Essential Nutrients 18lb - Image 2](https://m.media-amazon.com/images/I/81vcQpQsD4L.jpg)
![Diamond Naturals Active Cat Adult Dry Cat Food Chicken Protein Formula from Cage-Free Chicken with Superfoods, Probiotics, Antioxidants and Essential Nutrients 18lb - Image 3](https://m.media-amazon.com/images/I/91IFLP90GfL.jpg)
![Diamond Naturals Active Cat Adult Dry Cat Food Chicken Protein Formula from Cage-Free Chicken with Superfoods, Probiotics, Antioxidants and Essential Nutrients 18lb - Image 4](https://m.media-amazon.com/images/I/81eIoInWMHL.jpg)
![Diamond Naturals Active Cat Adult Dry Cat Food Chicken Protein Formula from Cage-Free Chicken with Superfoods, Probiotics, Antioxidants and Essential Nutrients 18lb - Image 5](https://m.media-amazon.com/images/I/81pScL-qzWL.jpg)

## Available Options

This product comes in different **Size, Flavor** options.

## Questions & Answers

**Q: Is this made in the USA?**
A: PROUDLY MANUFACTURED IN THE UNITED STATESWe're proud of the fact that all of our pet food is made right here in the USA, from start to finish, in plants that employ American workers. And because we value our employees and offer them world-class benefits, we have very low turnover rates, resulting in an experienced team of professionals, highly skilled in what they do and dedicated to our mission of excellence.  Copied from their web site http://diamondpetcompany.com/#usa-made

**Q: Nowhere to be found on this listing is the guaranteed nutritional analysis. Would somebody please get that information off the bag and post it here/**
A: My cats are doing very well on this dry food. Here is the answer to your question. You can find all you need to know about this food at:http://www.diamondpet.com/our-brands/diamond-naturals/active-cat-chicken-meal-rice-formula/Guaranteed AnalysisCrude Protein 	40.0% MinimumCrude Fat 	20.0% MinimumCrude Fiber 	3.0% MaximumMoisture 	10.0% MaximumZinc 	150 mg/kg MinimumSelenium 	0.3 mg/kg MinimumVitamin E 	150 IU/kg MinimumTaurine 	0.1% MinimumOmega-6 Fatty Acids* 	3.0% MinimumOmega-3 Fatty Acids* 	0.5% MinimumDHA (Docosahexaenoic acid)* 	0.05% MinimumTotal Microorganisms* (Lactobacillus acidophilus, Bifidobacterium animalis) 	Not Less Than 1,000,000 CFU/lb*Not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profiles.Calorie Content: 4,000 kcal/kg (400 kcal/cup) Calculated Metabolizable Energy

**Q: What's the crude protein percent?**
A: 32.0%

**Q: why is the price higer then in the store?**
A: All prices here fluctuate; when I 1st ordered this it was higher than what it is now. I've been ordering this from Chewy.com for about $25 a bag, I can't find it locally for less.

## Customer Reviews

### ⭐⭐⭐⭐⭐ All the details on Diamond Active
*by K***. on August 31, 2013*

UPDATE June 2015: I'm going to leave this review up so others can benefit from all of the time and effort that went into researching this food; however, we took our older cat off this food a couple months ago because she had become a bit UNDER-weight. We put her on Blue (yep) "Healthy Aging" food and she has done really well on it. She gained a pound in about a month, seems a bit more energetic (for an old cat who never did much more than hold the carpet down, that is), and her coat is noticeably softer. That said, I still think this particular Diamond food is a good quality, reasonably priced food for cats who need restricted carbs. I just don't think our cat, in her old age, was benefiting from this food any longer. We will see if she ends up gaining too much weight on the Blue now! Original review: I bought this after a TON of research on cat foods. I thought I'd help out other detail-oriented shoppers by sharing what I've found: I tried Blue and they ate it (mixed with their old food), but after reading and researching even more, I decided Blue was not only too expensive, but that it was possibly too fancy. All those vegetables and potatoes (which are apparently questionable for cats) started to seem more like a marketing ploy for pet parents than good nutrition for cats. I'm not totally against veggies for cats since one of mine happens to go nuts for carrots and I know they like to eat greens, but I think some pet grass is a better answer to that with a good basic diet. I have been guilty of trying too hard to do good things for my pets and then those things backfire. So I think this food is a good way to get them on a high protein diet without going overboard. My vet was happy with the high protein, no filler concept though she didn't appear to know anything about this brand specifically. My cats love this food. When I first opened the bag I thought I'd just give them each a piece like I would a treat and see what happened. They both ate their piece right up and wanted more. They didn't care when I gave them a piece of their old food (Authority) and walked away from that. I thought, well maybe it's because it's a novelty. So I occasionally try it again to see if they will still eat it as a "treat"--and they do. Every time, even though it's sitting in their bowls all the time. And with their old food they ignore the piece offered. Every time. I just went up to half old food and half new food. I think it's very important for their digestive system to change slowly, but I know they would eat this food without their old food mixed in no problem. Still, I'm changing slowly for digestion's sake. I was hoping to find a food with no fish in it, because of mercury, but all of the ones I could find had corn or other garbage in them that seemed worse than a little fish. I would not do a food that fish is a main ingredient of, but it doesn't seem to be in this one, after talking with the manufacturer. Plus, I found out from the manufacturer that the "fish meal" used in this food is from menhaden fish, which are not considered dangerous to humans, at least, and I would prefer to have a real source of omega 3 anyway in there, since apparently cats can't get it from flaxseeds like humans can. This is all based on articles I've read. There is so little out there that are true scientific studies on cat food, it's difficult to say anything with certainty. This is another reason that I think simple is best at this point. A good, basic food (that I can afford on a student budget!) without any fillers and without anything fancy that is made mainly of things cats would eat in the wild plus the vitamins and minerals they need is what I was looking for, and this seems to be it. I wanted to find something with chicken as the first ingredient, not "chicken meal," but I did some research and spoke with the manufacturer and found out that their chicken meal is made of what cats would eat if they caught a chicken outside and nothing they wouldn't (they do, apparently, eat bone in the wild--it's actually good for them, from what I've read). This is what the vet on the Diamond team wrote: "Chicken meal, according to the Association of American Feed Control Officials (AAFCO), is the dry rendered product from a combination of clean chicken flesh and skin with or without accompanying bone, derived from whole carcasses of chicken, exclusive of feathers, heads, feet and entrails.[1] A meal in general is "an ingredient which has been ground or otherwise reduced in particle size."[2] Chicken meal is ground up chicken meat that has been carefully dried to a moisture level of 10%. The protein content is 65% and the fat level is 12%. Regular chicken contains about 70% water with 18% protein and 5% fat. To create chicken meal, ingredients are placed into large vats and cooked. [3] This rendering process not only separates fat and removes water to create a concentrated protein product, it also kills bacteria, viruses, parasites and other organisms. It is difficult to say what percentage of the meal is the chicken meat that we traditionally eat, but it is very digestible animal protein." I think that makes sense. The Diamond vet actually did not recommend this for my older cat who is decidedly NOT active, but I've asked around on blogs and read reviews and the anecdotal evidence that the high protein actually helps them not become overweight seems to overrule the fact that this is higher in fat than most senior cat foods. It's enough for me to try this and see if my older cat gains weight. [UPDATE: My older, sedentary cat has not gained weight, and in fact lost some weight. UPDATE #2: My older cat ended up underweight after several years on this food, and we have since changed her to a different brand.] I think this is the least gimmicky, best protein food for an affordable price out there (actually, at any price, from the research I've done). And I have LOOKED. It will be this (ONLY the ACTIVE variety--the others in this brand have corn fillers), and the Soulistic Good Karma Chicken and Autumn Bounty pouches, unless we have any new issues arise. [UPDATE: It turns out my younger cat is allergic to chicken, so she's on Rx food :( but our other cat is still happy with this. PLUS the cat who is still on this used to regurgitate her food frequently and have hair balls all the time--like weekly or even more often. She hasn't regurgitated food since we started her on Diamond Active 6 months ago! And she rarely has a hairball now too. SO happy about this!]

### ⭐⭐⭐⭐⭐ The Proof is in the Poop
*by T***H on January 21, 2024*

Amazon recommended this brand when I was considering Hill's Science Diet Digestional Something variety, which a friend had said kept their kitty alive past 20 after some digestive disease. well, i DID NOT KNOW Hill's was so expensive and noped out immediately, but then then this brand was listed as an alternative. i was a bit skeptical of the super low price (seriously cheaper than the cheapest purina) but i used fakespot.com to assess the accuracy or the 5 star rating and it showed full A+ accuracy. okay, how do i KNOW (or strongly strongly suspect) this food is really good? Lily's poops hardly smell at all. i hadn't had a chance to observe this in the warmer months bc she goes outside but now in the winter, i started to notice that her poops in the litter are hardly even noticeable in the litter, even when not fully covered. someone else said in a review that dry poops are a sign of a healthy poop and i am also noticing this aspect as well. she also seems to be much much more energetic during our daily play/exercise sessions. it might be a coincidence but prior to the new food, i would work out Lily twice a day for 10 minutes before feedings and she would start out strong and frenzied, but kind of lose interest at the 10-15 minute mark. due to my schedule i switched to a once daily longer session and she now is super crazy energetic for as long as i can keep going, 30-45 minutes sometimes. again, could be some other factors, but i'm now wondering if it is the food. this food seems really great and is super affordable!!!

### ⭐⭐⭐⭐⭐ Good product
*by L***E on January 18, 2026*

Love

## Frequently Bought Together

- Diamond Naturals Active Cat Adult Dry Cat Food Chicken Protein Formula from Cage-Free Chicken with Superfoods, Probiotics, Antioxidants and Essential Nutrients 18lb
- Dr. Elsey's® Clean Tracks Clumping Clay Cat Litter 40 lb. Bag

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-22*