--- product_id: 257023032 title: "L'OREAL TECHNIQUE Paris Excellence HiColor Red 1.2 oz (Pack of 3)" brand: "l'oreal technique" price: "R1232" currency: ZAR in_stock: true reviews_count: 13 category: "L'oreal Technique" url: https://www.desertcart.co.za/products/257023032-loreal-technique-paris-excellence-hicolor-red-1-2-oz-pack store_origin: ZA region: South Africa --- # Specifically lifts dark hair in one step No-drip creamy formula Permanent, long-lasting color L'OREAL TECHNIQUE Paris Excellence HiColor Red 1.2 oz (Pack of 3) **Brand:** l'oreal technique **Price:** R1232 **Availability:** ✅ In Stock ## Summary > 🔥 Turn heads with vibrant red that refuses to fade! ## Quick Answers - **What is this?** L'OREAL TECHNIQUE Paris Excellence HiColor Red 1.2 oz (Pack of 3) by l'oreal technique - **How much does it cost?** R1232 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/257023032-loreal-technique-paris-excellence-hicolor-red-1-2-oz-pack) ## Best For - l'oreal technique enthusiasts ## Why This Product - Trusted l'oreal technique brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Triple Pack Value:** Three tubes of premium color for consistent, salon-grade results at home or on-the-go. - • **Salon-Quality Care:** Protects and pampers hair during processing for silky, nourished results. - • **Bold Red That Lasts:** Experience intense, fade-resistant color that stays vibrant for months. - • **Mess-Free Application:** No-drip cream texture ensures a clean, professional finish every time. - • **Dark Hair’s Best Friend:** Formulated to lift and brighten dark brown hair without brassiness in a single application. ## Overview L'OREAL TECHNIQUE Paris Excellence HiColor Red is a professional-grade permanent hair color designed specifically to lift and brighten dark hair in one easy step. Its no-drip creamy formula protects hair during processing, delivering intense, long-lasting red color without brassiness. Available in a convenient 3-pack, it offers salon-quality results with a smooth, nourishing finish. ## Description L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair Review: Amazing color but bleeds with every wash - Use with developer 30 and leave for 40min on bottom hair (residue colored hair) and only 10-15min on roots (new virginhair) Caught the color really well even on my dark hair. But color bleeds for many weeks. Use dark towel .Now over 2 months and there is still a strong red color. But as with any strong color hair is frizzy for few days need to mask and moisturise frequently Review: Nice - Amazing ## Features - Permanent Hair Color for Professional use only. - The no-drip, easy-to-use creme formula protects and pampers hair during and after processing. - See full Instructions printed inside of the carton. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B004KEQKR4 | | Best Sellers Rank | #4,798 in Beauty ( See Top 100 in Beauty ) #161 in Permanent Hair Color | | Brand | L'OREAL TECHNIQUE | | Brand Name | L'OREAL TECHNIQUE | | Color | plain red | | Colour | plain red | | Container Type | Tube | | Customer Reviews | 4.5 out of 5 stars 24,243 Reviews | | Full Cure Time | 3E+1 Minutes | | Hair Color Permanence | Permanent | | Hair Type | All | | Hair type | All | | Item Form | Cream | | Item form | Cream | | Manufacturer | L'Oreal Paris | | Manufacturer Part Number | HiColor | | Material Features | creamy texture | | Material Type Free | Peroxide Free | | Model Number | SG_B004KEQKR4_US | | Number of Items | 3 | | Package Size Name | Pack of 3 | | Package information | Tube | | Product Benefits | Provides intense, long-lasting color that lifts dark hair in one single step, without brassiness | | Product benefits | Provides intense, long-lasting color that lifts dark hair in one single step, without brassiness | | Recommended Uses For Product | Hair colours and lightening | | Set Name | Excellence HiColor Red (Pack of 3) | | Suitable Hair Color | Dark Brown | | UPC | 657201051029 | | Unit Count | 102.0 Grams | ## Product Details - **Brand:** L'OREAL TECHNIQUE - **Colour:** plain red - **Item form:** Cream - **Package information:** Tube - **Product benefits:** Provides intense, long-lasting color that lifts dark hair in one single step, without brassiness ## Images ![L'OREAL TECHNIQUE Paris Excellence HiColor Red 1.2 oz (Pack of 3) - Image 1](https://m.media-amazon.com/images/I/61HGbhBey5L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: I am looking for a dark, blood red color. Would this color work or would Magenta be better?** A: Yes use as directed and you will love the results ! I own two retail stores and intense red ,magenta and red are the hot shades 2nd year running .looking at the chart , intense red is what your describing . Do it you will love the attention .Best Alex Jet **Q: does it bleed when you wash your hair?** A: I don’t think so, I made a red conditioner and shampoo, so I don’t think it does but what I am using for my hair it does. I washed my hair with regular shampoo and conditioner at my dad’s and I didn’t see any color on the tube. I will say probably the first and second, after that you should be fine. **Q: Will any brand of developer work or do you have to use L'Oreal?** A: Other brands will work. **Q: I have really long hair. How many tubes do i need?** A: My hair was to the middle of my back and I used 2 to 2 1/2 ## Customer Reviews ### ⭐⭐⭐⭐⭐ Amazing color but bleeds with every wash *by K***. on 2 October 2020* Use with developer 30 and leave for 40min on bottom hair (residue colored hair) and only 10-15min on roots (new virginhair) Caught the color really well even on my dark hair. But color bleeds for many weeks. Use dark towel .Now over 2 months and there is still a strong red color. But as with any strong color hair is frizzy for few days need to mask and moisturise frequently ### ⭐⭐⭐⭐⭐ Nice *by N***R on 23 September 2024* Amazing ### ⭐⭐⭐⭐⭐ Woooooow *by R***J on 19 October 2023* My hair came up beautiful cherry red with pinkish shine LOVE IT ## Frequently Bought Together - L'Oreal Excel Hicolor Highlights Red 34 g (3-Pack) - L’Oréal Excel Hicolor HiLights Magenta - Yibaijia 18 Pcs Tools for Hair Colouring Kit, Dying, DIY Beauty Salon Bleaching, Dye Bowl and Brush, including Mixing, Ear Cover, Shawl, Gloves, Clips --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/257023032-loreal-technique-paris-excellence-hicolor-red-1-2-oz-pack](https://www.desertcart.co.za/products/257023032-loreal-technique-paris-excellence-hicolor-red-1-2-oz-pack) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-07-07*