---
product_id: 254137309
title: "AmeriColor Soft Gel Paste Food Colouring 0.2L Bright White"
brand: "americolor"
price: "R457"
currency: ZAR
in_stock: true
reviews_count: 1
category: "Ameri Color"
url: https://www.desertcart.co.za/products/254137309-americolor-soft-gel-paste-food-colouring-0-2l-bright-white
store_origin: ZA
region: South Africa
---

# Superior coloring strength Smooth gel paste formula Made in the USA, kosher certified AmeriColor Soft Gel Paste Food Colouring 0.2L Bright White

**Brand:** americolor
**Price:** R457
**Availability:** ✅ In Stock

## Summary

> 🎉 Brighten your bake game with AmeriColor’s powerhouse white!

## Quick Answers

- **What is this?** AmeriColor Soft Gel Paste Food Colouring 0.2L Bright White by americolor
- **How much does it cost?** R457 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/254137309-americolor-soft-gel-paste-food-colouring-0-2l-bright-white)

## Best For

- americolor enthusiasts

## Why This Product

- Trusted americolor brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **No Weeping, No Hardening:** Keeps your icing and fondant perfectly smooth and workable without separation.
- • **Ultra-Concentrated Gel Paste:** Use less product with immediate dispersion—maximize your creativity and minimize waste.
- • **Versatile for All Baking Needs:** Perfect for icing, buttercream, fondant, cookie dough, and even macaroons—unleash your full artistic potential.
- • **Vibrant & Consistent Color Every Time:** Achieve flawless, batch-to-batch uniformity that top decorators swear by.
- • **Kosher Certified & Proudly Made in the USA:** Bake with confidence knowing your ingredients meet high-quality standards.

## Overview

AmeriColor Soft Gel Paste Food Colouring in Bright White delivers superior, consistent color strength in a smooth, glycerin-based gel formula. Kosher certified and made in the USA, this 21g paste disperses instantly without weeping or hardening, making it the go-to choice for professional decorators and passionate home bakers alike.

## Description

AmeriColor Soft Gel Paste is the first choice of top decorators worldwide. Need to dye icing, buttercream or fondant? How about cookie dough, cake dough or macaroons? AmeriColor soft gel paste is the best way to bring deep, vibrant colors to any project - and achieve consistent results from batch to batch

Review: Product sizing is wildly wrong - The product is described as being 0.2L, which is 200ml. But the product is only 21g - about 30ml. I was expecting 10x this quantity

## Features

- Soft gel paste is an effective coloring system
- It's consistent from batch to batch; Certified kosher and made in the U.S.A
- It has coloring strength superior to any other food color
- It will not separate or weep and does not harden
- The base ingredients allow the color to disperse immediately so you actually use less color

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000MSZTQA |
| Best Sellers Rank | #17,224 in Grocery ( See Top 100 in Grocery ) #66 in Food Coloring |
| Brand | AmeriColor |
| Brand Name | AmeriColor |
| Color | Bright White |
| Colour | Bright White |
| Cuisine | Jewish Cuisine |
| Customer Reviews | 4.5 out of 5 stars 3,210 Reviews |
| Diet Type | Kosher |
| Diet type | Kosher |
| Formulation Base | Glycerin-Based |
| Global Trade Identification Number | 00680218001268 |
| Item Form | Gel,Paste |
| Item Weight | 27 g |
| Item weight | 27 g |
| Liquid Volume | 0.75 Fluid Ounces |
| Liquid volume | 0.75 Fluid Ounces |
| Manufacturer | Americolor |
| Number of Items | 1 |
| Number of Pieces | 1 |
| Size | 21 g (Pack of 1) |
| Specialty | kosher |
| UPC | 844825087309 706385501261 798527006949 680218001268 778894486735 |
| Unit Count | 21 Grams |

## Product Details

- **Brand:** AmeriColor
- **Colour:** Bright White
- **Item weight:** 27 g
- **Liquid volume:** 0.75 Fluid Ounces
- **Specialty:** kosher

## Images

![AmeriColor Soft Gel Paste Food Colouring 0.2L Bright White - Image 1](https://m.media-amazon.com/images/I/41XAURdZhhL.jpg)

## Questions & Answers

**Q: What are the ingredients?**
A: The ingredients are- Water, Sugar, FD and C Red 40, Red 3, Yellow 6, Blue 1, Blue 2, Titanium Dioxide, Modified Food Starch, Vegetable Gum, Citric Acid, Less Than 1/10 of 1% Sodium Benzoate (Preservative), Potassium Sorbate (Preservative).

**Q: Can I use the white coloring to add to water and make liquid look like milk?**
A: no.  adding water damages the dye

**Q: Will the Americolor bright white help achieve white macaroons?**
A: I would think so. It works great to make buttercream white. Just make sure to add your coloring before overmixing your macaroon batter.

**Q: Can this be used to color mineral oils?**
A: I have only used this in my icings for my cakes. I would think you could being it is oil based. Add a little dye at a time, to see how it works. Hopefully this helps you out.

## Customer Reviews

### ⭐ Product sizing is wildly wrong
*by R***N on 4 January 2026*

The product is described as being 0.2L, which is 200ml. But the product is only 21g - about 30ml. I was expecting 10x this quantity

## Frequently Bought Together

- Food Coloring AmeriColor - Bright White Soft Gel Paste, .75 Ounce
- Food Coloring AmeriColor Student - Kit 12 .75 Ounce Bottles Soft Gel Paste Colors
- Judee's Gluten Free Complete Meringue Powder Mix - 11.4 Oz for Baking and Decorating - Gluten-Free, Nut-Free, No Preservatives - Make Meringue Cookies, Pies, Frosting, Royal Icing

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**Shop now:** [https://www.desertcart.co.za/products/254137309-americolor-soft-gel-paste-food-colouring-0-2l-bright-white](https://www.desertcart.co.za/products/254137309-americolor-soft-gel-paste-food-colouring-0-2l-bright-white)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-02-01*