---
product_id: 253507
title: "L’Oreal Paris Original Voluminous Mascara, Building Mascara Volume and Length Formula, Washable, Carbon Black, 0.26 Fl Oz., 1 Count"
brand: "l'oreal paris"
price: "R358"
currency: ZAR
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.co.za/products/253507-l-oreal-paris-original-voluminous-mascara-building-mascara-volume-length
store_origin: ZA
region: South Africa
---

# Washable & gentle on sensitive eyes Builds lashes up to 5X thicker Volume Maximizing Hourglass Brush L’Oreal Paris Original Voluminous Mascara, Building Mascara Volume and Length Formula, Washable, Carbon Black, 0.26 Fl Oz., 1 Count

**Brand:** l'oreal paris
**Price:** R358
**Availability:** ✅ In Stock

## Summary

> 👁️‍🗨️ Elevate your lash game to legendary volume—because your eyes deserve the spotlight!

## Quick Answers

- **What is this?** L’Oreal Paris Original Voluminous Mascara, Building Mascara Volume and Length Formula, Washable, Carbon Black, 0.26 Fl Oz., 1 Count by l'oreal paris
- **How much does it cost?** R358 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/253507-l-oreal-paris-original-voluminous-mascara-building-mascara-volume-length)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Effortless Removal:** Washable formula means no harsh scrubbing—remove easily with soap and water.
- • **Gentle Yet Powerful:** Formulated with Panthenol & Ceramide-R to condition lashes while being safe for sensitive eyes and contact lens wearers.
- • **Iconic Parisian Beauty:** Join millions who trust L’Oreal Paris for that timeless, voluminous lash look that says ‘You’re Worth It.’
- • **Precision Hourglass Brush:** Evenly coats every lash for smooth, dramatic thickness and length.
- • **5X Fuller Lashes, Zero Clumps:** Experience bold volume without the mess—clump-free formula for flawless lashes all day.

## Overview

L’Oreal Paris Original Voluminous Mascara delivers up to 5X thicker lashes with a unique clump-resistant formula and an hourglass-shaped brush that evenly builds volume and length. Enriched with lash-conditioning ingredients, it’s washable, suitable for sensitive eyes, and trusted worldwide for bold, smudge-free wear.

## Description

L’Oral Paris Voluminous Original Volume Building Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch. Packaging may vary. What you receive may not be what is reflected on site.• Bold, volume building mascara • Up to 5x fuller lashes • Separates and builds every lash • Clump-free and Smudge-resistant mascara Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water. To safeguard L'Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.

Review: Surprised just how wonderful this mascara is! - I'm a younger looking older woman, been using mascara since I was 13 years old, used the cheapest one, it came as a dry cake, and you had to add water to use it along with this tiny straight brush. Then trying a new one every time I bought but for the last ten years or more, I've been using the same brand of mascara because it worked the best, along with buying other brands some very expensive and never bought again. This L'Oreal Paris was such a surprise it's just about perfect. No clumping, no smears, last all day and just a couple of swipes and my lashes are done for the day. Really been a surprisingly good product. Just thought it deserved a good review; I don't do it very often.
Review: Great mascara and simple effective wand - I love this mascara! The wand is no fuss without all the fancy designs that are ineffective and messy. Mascara doesn't clump. My lashes look great and you can't beat the price.

## Features

- Voluminous Mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004BCXAM8 |
| ASIN  | B004BCXAM8 |
| Best Sellers Rank | #191 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4 in Mascara #118 in Makeup Brushes & Tools |
| Brand Name | L'Oreal Paris |
| Color | Carbon Black |
| Container Type | Tube |
| Country as Labeled | France |
| Coverage | eye |
| Customer Reviews | 4.5 4.5 out of 5 stars (98,179) |
| Global Trade Identification Number | 00071249101919 |
| Is Discontinued By Manufacturer  | No |
| Item Dimensions | 7.06 x 2.75 x 0.67 inches |
| Item Form | Liquid |
| Item Volume | 7.7 Milliliters |
| Item model number  | 10018980 |
| Manufacturer | L'Oreal Paris Cosmetics |
| Manufacturer  | L'Oreal Paris Cosmetics |
| Mascara Wand Type | Hourglass-shaped brush |
| Material Type Free | Formaldehyde Free |
| Number of Items | 1 |
| Other Special Features of the Product | Washable |
| Package Type Name | Carton |
| Product Benefits | Volumizing |
| Product Dimensions  | 7.06 x 2.75 x 0.67 inches; 0.63 ounces |
| Skin Tone | All |
| Skin Type | All |
| Specialty | Volumizing |
| UPC | 071249101919 |
| UPC  | 071249101919 |
| Water Resistance Level | Not Water Resistant |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** Carbon Black
- **Item Form:** Liquid
- **Product Benefits:** Volumizing
- **Special Feature:** Washable

## Images

![L’Oreal Paris Original Voluminous Mascara, Building Mascara Volume and Length Formula, Washable, Carbon Black, 0.26 Fl Oz., 1 Count - Image 1](https://m.media-amazon.com/images/I/61t-xB3XY4L.jpg)
![L’Oreal Paris Original Voluminous Mascara, Building Mascara Volume and Length Formula, Washable, Carbon Black, 0.26 Fl Oz., 1 Count - Image 2](https://m.media-amazon.com/images/I/91sj0x5uFYL.jpg)
![L’Oreal Paris Original Voluminous Mascara, Building Mascara Volume and Length Formula, Washable, Carbon Black, 0.26 Fl Oz., 1 Count - Image 3](https://m.media-amazon.com/images/I/91Bx7zxEukL.jpg)
![L’Oreal Paris Original Voluminous Mascara, Building Mascara Volume and Length Formula, Washable, Carbon Black, 0.26 Fl Oz., 1 Count - Image 4](https://m.media-amazon.com/images/I/91U14rmK7UL.jpg)
![L’Oreal Paris Original Voluminous Mascara, Building Mascara Volume and Length Formula, Washable, Carbon Black, 0.26 Fl Oz., 1 Count - Image 5](https://m.media-amazon.com/images/I/81iiNrULGZL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: what is the difference between "blackest black" and "carbon black"?**
A: The difference is the type of pigment that is used.  Traditional mascaras use different oxidation states of iron oxides (black, red, and yellow with the red and yellow being only used in the brown shade).  In carbon black the black iron oxide pigment is replaced with a carbon compound that has a much deeper more obsidian appearance.  Black iron oxides are naturally occurring minerals and vary on the shade their "blackness" where the carbon black is much more consistently deep black.

**Q: Has anyone used the black/brown color? Is it a deep brown color or lighter brown?**
A: I have bought this many times . It is dark and not to much difference then the black one. I personally think the color is great.

**Q: does this mascara flake or smudge by the end of the day?**
A: I love and use l'Oreal Voluminous mascara exclusively, but I have found that on me the Carbon Black does smudge. Using the primer helps, but I avoid this color. I haven't experienced smudging with any other color and right now am using brownish black. It's a nice daytime color.  (the Carbon Black is a great color for dramatic nighttime use, and it may not smudge on you! Worth a try!).

**Q: This comes with 5 mascaras?**
A: Well it literally says L'oreal Voluminous Mascara, Carbon Black, 0.28-Fluid Ounce (Pack of 5)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Surprised just how wonderful this mascara is!
*by N***. on March 24, 2026*

I'm a younger looking older woman, been using mascara since I was 13 years old, used the cheapest one, it came as a dry cake, and you had to add water to use it along with this tiny straight brush. Then trying a new one every time I bought but for the last ten years or more, I've been using the same brand of mascara because it worked the best, along with buying other brands some very expensive and never bought again. This L'Oreal Paris was such a surprise it's just about perfect. No clumping, no smears, last all day and just a couple of swipes and my lashes are done for the day. Really been a surprisingly good product. Just thought it deserved a good review; I don't do it very often.

### ⭐⭐⭐⭐⭐ Great mascara and simple effective wand
*by V***I on March 22, 2026*

I love this mascara! The wand is no fuss without all the fancy designs that are ineffective and messy. Mascara doesn't clump. My lashes look great and you can't beat the price.

### ⭐⭐⭐⭐⭐ Beautiful!
*by A***E on February 17, 2026*

These mascaras are so cute and add such a fun but subtle pop of color to your eyes. I will say they aren’t incredibly pigmented to where someone will notice you have green or purple mascara on across a grocery store but when you’re up close it’s so cute and I get a lot of compliments when using them on my bottom lashes! Formula is soft and swatch test did well (the green was a little harder to get out but then I dipped the wand again and got a lot of product sooo) Overall good buy, good price, nice small addition to shake up any makeup routine

## Frequently Bought Together

- L’Oreal Paris Makeup Voluminous Original Volume Building Mascara, Carbon Black, 0.26 Fl Oz
- L'Oreal Paris Makeup Voluminous Lash Boosting Conditioning Primer Mascara, White Primer, 0.24 fl; oz.
- essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-31*