--- product_id: 253298532 title: "Sneaker Wars : The Enemy BroThers Who Founded Adidas and Puma and The Family Feud That Forever Changed The Business of Sports" price: "R925" currency: ZAR in_stock: true reviews_count: 5 url: https://www.desertcart.co.za/products/253298532-sneaker-wars-the-enemy-brothers-who-founded-adidas-and-puma store_origin: ZA region: South Africa --- # 4.6/5 stars from 267 reviews - Trusted acclaim Top #35 Basketball & #74 Football - Sports biz relevance ISBN 9780061246586 - Authentic source Sneaker Wars : The Enemy BroThers Who Founded Adidas and Puma and The Family Feud That Forever Changed The Business of Sports **Price:** R925 **Availability:** βœ… In Stock ## Summary > πŸ”₯ Step into the rivalry that changed sports forever! ## Quick Answers - **What is this?** Sneaker Wars : The Enemy BroThers Who Founded Adidas and Puma and The Family Feud That Forever Changed The Business of Sports - **How much does it cost?** R925 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/253298532-sneaker-wars-the-enemy-brothers-who-founded-adidas-and-puma) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Dive into the ultimate sports rivalry saga:** Discover the legendary feud that shaped Adidas and Puma, the titans of sportswear. - β€’ **Join thousands of sports buffs in the know:** With a 4.6-star rating and top rankings, this is a must-read for professionals who live and breathe sports culture. - β€’ **Uncover the billion-dollar business of sports:** Explore how sport sponsorship evolved from pocket change to a multi-billion-dollar industry. - β€’ **Expertly researched with engaging storytelling:** Barbara Smit delivers a captivating narrative blending history, business, and sport. - β€’ **More than sneakersβ€”it's a cultural revolution:** Learn how sports, fashion, and global events intertwined to redefine leisure and style. ## Overview Sneaker Wars by Barbara Smit is a compelling paperback that chronicles the intense family feud behind Adidas and Puma, revealing how their rivalry transformed the global sports business. With a focus on the evolution of sport sponsorship and the commercialization of athletic events, this book offers a rich, well-reviewed narrative perfect for sports enthusiasts and business professionals alike. ## Description The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business Adidas and Puma are two of the biggest global brands in sp Review: I enjoyed it a lot - Very interesting and entertaining read. I learned a lot about the history of most of the omnipresent sports brands and the evolvement of sport sponsoring. The book covers many years and therefore picks certain events or circumstances to get more into detail with. Also seems to focus more on Adidas than on Puma. Nevertheless, I enjoyed it a lot. Review: This ain't about the history of sneakers this is about history of sport - I bought this book to learn about the rivalry between Adidas and Puma but I got much much more. This is a history lesson about the business or commercialization of sport in general. How did the money involved in sports went from just pocket change to multiple of billions of dollars, as we know it now. This book in an intriguing way interweave the story of sport shoe manufacturers like adidas, puma, Nike, Reebok with the story of organized sporting events like Olympics and football world cups and later adds a few strings of fashion and leisure wear. This is a must read for all the sports buffs out there. You will know how things evolved over time. This is one fascinating read. ## Features - ISBN : 9780061246586 - Category Type : General - Book Language : English - Author : by Smit, Barbara - Publisher : Ecco Pr (US) - Binding : Paperback ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #107,735 in Books ( See Top 100 in Books ) #35 in Basketball #74 in American Football #109 in Business Infrastructure | | Customer Reviews | 4.6 out of 5 stars 267 Reviews | ## Images ![Sneaker Wars : The Enemy BroThers Who Founded Adidas and Puma and The Family Feud That Forever Changed The Business of Sports - Image 1](https://m.media-amazon.com/images/I/61Da3bqaW-L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ I enjoyed it a lot *by A***R on 20 February 2016* Very interesting and entertaining read. I learned a lot about the history of most of the omnipresent sports brands and the evolvement of sport sponsoring. The book covers many years and therefore picks certain events or circumstances to get more into detail with. Also seems to focus more on Adidas than on Puma. Nevertheless, I enjoyed it a lot. ### ⭐⭐⭐⭐⭐ This ain't about the history of sneakers this is about history of sport *by M***A on 14 May 2023* I bought this book to learn about the rivalry between Adidas and Puma but I got much much more. This is a history lesson about the business or commercialization of sport in general. How did the money involved in sports went from just pocket change to multiple of billions of dollars, as we know it now. This book in an intriguing way interweave the story of sport shoe manufacturers like adidas, puma, Nike, Reebok with the story of organized sporting events like Olympics and football world cups and later adds a few strings of fashion and leisure wear. This is a must read for all the sports buffs out there. You will know how things evolved over time. This is one fascinating read. ### ⭐⭐⭐⭐⭐ Page-turner that reads like a novel *by D***N on 7 May 2025* Sneaker Wars by Barbara Smit is a truly enjoyable page-turner, a mixture of business, sports and history in one. One learns a great deal about both the rise and decline of the two great German apparel companies, Adidas and Puma, and how the two businesses survive in their respective industries along with other competitors such as Nike and Reebok. Both companies were launched by two rival German brothers in the Franconian town of Herzogenaurach and are headquartered there to this day and both initially became major popular businesses by manufacturing shoes for sports use, especially soccer. This led to payments to both sports organizations, franchises and athletes getting paid to advertise and use their products and eventually creating the high paying sports world we know today. However, both companies declined for similar and different reasons, particularly in the seventies and eighties to the benefit of apparel corporations from the US and UK (Nike and Reebok). Nevertheless, both rose up again and remain major players in their industry. ## Frequently Bought Together - Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports - Brass Monkey Incredibly Pointless Trivia - Guys Write for Guys Read: Boys' Favorite Authors Write About Being Boys --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/253298532-sneaker-wars-the-enemy-brothers-who-founded-adidas-and-puma](https://www.desertcart.co.za/products/253298532-sneaker-wars-the-enemy-brothers-who-founded-adidas-and-puma) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-09-25*