---
product_id: 251286127
title: "Noughty 97% Natural Purple Reign Tone Correcting Shampoo for Blonde, Grey or ..."
brand: "noughty"
price: "R532"
currency: ZAR
in_stock: true
reviews_count: 8
url: https://www.desertcart.co.za/products/251286127-noughty-97-natural-purple-reign-tone-correcting-shampoo-for-blonde
store_origin: ZA
region: South Africa
---

# sulfate & paraben free vegan formula 97% natural ingredients violet pigments neutralize brassiness Noughty 97% Natural Purple Reign Tone Correcting Shampoo for Blonde, Grey or ...

**Brand:** noughty
**Price:** R532
**Availability:** ✅ In Stock

## Summary

> 💜 Elevate your blonde game—ditch brass, embrace brilliance!

## Quick Answers

- **What is this?** Noughty 97% Natural Purple Reign Tone Correcting Shampoo for Blonde, Grey or ... by noughty
- **How much does it cost?** R532 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/251286127-noughty-97-natural-purple-reign-tone-correcting-shampoo-for-blonde)

## Best For

- noughty enthusiasts

## Why This Product

- Trusted noughty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **97% Natural Goodness:** Harness the power of blueberries, blackcurrant & glycerine for hydrated, soft, and healthy-looking locks.
- • **Sustainable & Stylish:** Responsibly sourced ingredients and eco-friendly packaging keep your routine planet-positive and chic.
- • **Brassy Tones, Be Gone!:** Purple pigments expertly banish yellow & orange hues for instantly brighter blonde, grey, or silver hair.
- • **Tailored for Light Hair:** Gentle enough for natural, dyed, or highlighted blonde, grey, and silver hair, enhancing tone without damage.
- • **Clean Beauty, Clear Conscience:** Sulfate-free, paraben-free, cruelty-free, and vegan—because your haircare should be as ethical as it is effective.

## Overview

Noughty Purple Reign is a 97% natural, sulfate-free purple shampoo designed specifically for blonde, grey, and silver hair. Infused with blueberry, blackcurrant, and violet pigments, it neutralizes brassy tones while hydrating and softening hair. Vegan, cruelty-free, and free from silicones, parabens, and petrochemicals, it offers an ethical, effective solution for brighter, fresher hair with sustainable packaging.

## Description

97% Natural Purple Reign Tone Correcting Shampoo for Blonde, Grey or Silver Hair to Banish Brassy Tones with Blueberry and Blackcurrant, Sulfate Free Vegan Haircare 8.4fl.oz

## Features

- CARE FOR LIGHT HAIR: Purple Reign is a purple shampoo that banishes brassy, yellow and orange tones whilst hydrating the hair to leave any blonde, silver or grey hair looking brighter, fresher and rejuvinated.
- FOR BLONDE, GREY OR SILVER HAIR: This shampoo gently cleanses any blonde, silver or grey tones, whether they're dyed, natural or highlighted. It also helps to brighten and tone the hair making it look less brassy and warm toned.
- PLANT POWER TO RESCUE: Purple Reign shampoo is carefully curated with 97% natural ingredients to gently cleanse and tone the hair. Glycerine softens and smooths the hair whilst helping to retain its moisture, alongside blueberries and blackcurrant to hydrate the hair and keep it looking and feeling healthy. Lastly the violet pigments balance out the brassy tones in the hair and colour correcting and neutralising any unwanted, warm tones.
- 97% NATURAL INGREDIENTS: We use safe, ethical formulas - beauty shouldn't come at the price of the planet. Noughty uses responsibly sourced ingredients and sustainable packaging to preserve natural resources wherever possible with the aim of a more planet positive future.
- NO NASTIES IN HERE! You'll find no silicones, parabens, petrochemicals or sulphates in any Noughty products. Proud to have cruelty free, vegan products and no nasties – just luscious looking locks every day!

## Product Details

- **Brand:** Noughty
- **Item Form:** Gel
- **Hair Type:** For blonde, silver and grey hair
- **Scent:** Unfragranced
- **Age Range (Description):** Adult

## Images

![Noughty 97% Natural Purple Reign Tone Correcting Shampoo for Blonde, Grey or ... - Image 1](https://m.media-amazon.com/images/I/51iImHyLguL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Works great
*by A***R on May 19, 2025*

I wash my hair every few days and whenever I use this I notice a difference right away. Blonder almost instantly

### ⭐⭐⭐⭐⭐ Great for treatment
*by G***E on February 15, 2021*

Good quality

### ⭐⭐⭐⭐ Use on my natural high where ends are highlighted
*by R***L on March 20, 2021*

I purchase to use on highlights I used on the tip of my natural hair to prevent brassiness. So far I happy with it my purchase.

## Frequently Bought Together

- Noughty 97% Natural Purple Reign Tone Correcting Shampoo for Blonde, Grey or Silver Hair to Banish Brassy Tones with Blueberry and Blackcurrant, Sulphate Free Vegan Haircare, 250ml
- Noughty Purple Reign Tone Correcting Conditioner, 997% Natural Sulphate Free Vegan Haircare, for Blonde, Grey or Silver Hair (250ml)

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**Shop now:** [https://www.desertcart.co.za/products/251286127-noughty-97-natural-purple-reign-tone-correcting-shampoo-for-blonde](https://www.desertcart.co.za/products/251286127-noughty-97-natural-purple-reign-tone-correcting-shampoo-for-blonde)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-08*