---
product_id: 24742119
title: "Fire Sale"
price: "R601"
currency: ZAR
in_stock: true
reviews_count: 8
url: https://www.desertcart.co.za/products/24742119-fire-sale
store_origin: ZA
region: South Africa
---

# Fire Sale

**Price:** R601
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Fire Sale
- **How much does it cost?** R601 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/24742119-fire-sale)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Sid Caesar, Alan Arkin, and Rob Reiner lead an all-star comedy about Benny Fikus, a department store owner, on the verge of bankruptcy. Benny (Vincent Gardenia) comes up with a scheme to have his friend Sherman burn his business down, to collect the insurance money. Hilarities ensue though when he suffers a heart attack and his sons put the money back into the store. For in the Fikus Family: They're not roasted. They're not salted. They're Just Plain Nuts.

Review: A Very Funny Movie, Finally Released on DVD - First, this movie didn't get the attention and recognition it deserved when it came out. I hadn't even heard of it until it came out on pay TV (SelecTV in Southern California, if anyone remembers that), and liked it so much that we watched it two or three times. What a cast it had: Alan Arkin, Sid Caesar, Rob Reiner, Vincent Gardenia and others in a delightfully silly and hilarious story...what was not to like? Then it seemed to vanish from the face of the earth, as I couldn't find it in any video format for decades. And now, lo and behold, it's been released on DVD, sort of. By that I mean that it's on a recordable DVD format, DVD-R, which is a perfectly legitimate way to release films on disc on an on-demand basis. Excellent films that are not deemed worthy of a full release in mass replicated form can be manufactured one by one, making them available to their audience. I think it's a great use of recordable DVD technology. As for the transfer, it's first rate, with very clear and spotless video. Kudos to Fox for giving it the attention this film deserves. If you're a fan of Alan Arkin's work, let alone Sid Caesar and Rob Reiner's, you should not miss this film. It's very funny and very entertaining.
Review: Insanely Irreverent, Ironic and LOL Funny! - A very funny film that had limited release and was never converted to VHS. Great Cast! When I saw this the first time with a GF, in 1977, I laughed so hard that when I drove home, my contact lenses were floating out of my eyes! I had no idea that many prominent "movie critics" hated this and gave it the lowest possible reviews. I saw it a few days later with my whole family and we were doubled over with laughter. Primarily because of Leonard Maltin's "Bomb" review, it never was converted to a VHS tape. Once in a blue moon, it was broadcast on some independent TV station. 12 years later, as a professional chauffeur, I had the privilege to drive Sid Ceasar from Fort Lauderdale Airport to his hotel and I asked him about the film. He said it was great fun to make and he thought that Studio/Distributor politics and lack of promotional money helped bury the film. Remember, the author of the book that this was based on (Robert Klane) also wrote "Where's Poppa." To me, Vincent Gardenia was at his comic best.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B00WTBDDDE |
| Actors  | Alan Arkin, Anjanette Comer, Sid Caesar, Rob Reiner, Vincent Gardenia |
| Aspect Ratio  | 1.33:1 |
| Best Sellers Rank | #24,303 in Movies & TV ( See Top 100 in Movies & TV ) #2,804 in Comedy (Movies & TV) |
| Customer Reviews | 3.9 3.9 out of 5 stars (54) |
| Director  | Alan Arkin |
| Item model number  | 43039327 |
| MPAA rating  | PG (Parental Guidance Suggested) |
| Media Format  | NTSC |
| Number of discs  | 1 |
| Producers  | Marvin Worth |
| Product Dimensions  | 0.5 x 5.35 x 7.5 inches; 2.57 ounces |
| Release date  | June 2, 2015 |
| Run time  | 1 hour and 28 minutes |
| Studio  | Twentieth Century Fox Film Corporation |
| Writers  | Robert Klane |

## Product Details

- **Contributor:** Alan Arkin, Anjanette Comer, Marvin Worth, Robert Klane, Sid Caesar, Rob Reiner, Vincent Gardenia
- **Format:** NTSC
- **Genre:** Comedy
- **Language:** English
- **Runtime:** 1 hour and 28 minutes

## Images

![Fire Sale - Image 1](https://m.media-amazon.com/images/I/51hLC3EnV-L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A Very Funny Movie, Finally Released on DVD
*by G***Y on October 11, 2021*

First, this movie didn't get the attention and recognition it deserved when it came out. I hadn't even heard of it until it came out on pay TV (SelecTV in Southern California, if anyone remembers that), and liked it so much that we watched it two or three times. What a cast it had: Alan Arkin, Sid Caesar, Rob Reiner, Vincent Gardenia and others in a delightfully silly and hilarious story...what was not to like? Then it seemed to vanish from the face of the earth, as I couldn't find it in any video format for decades. And now, lo and behold, it's been released on DVD, sort of. By that I mean that it's on a recordable DVD format, DVD-R, which is a perfectly legitimate way to release films on disc on an on-demand basis. Excellent films that are not deemed worthy of a full release in mass replicated form can be manufactured one by one, making them available to their audience. I think it's a great use of recordable DVD technology. As for the transfer, it's first rate, with very clear and spotless video. Kudos to Fox for giving it the attention this film deserves. If you're a fan of Alan Arkin's work, let alone Sid Caesar and Rob Reiner's, you should not miss this film. It's very funny and very entertaining.

### ⭐⭐⭐⭐⭐ Insanely Irreverent, Ironic and LOL Funny!
*by M***X on August 9, 2015*

A very funny film that had limited release and was never converted to VHS. Great Cast! When I saw this the first time with a GF, in 1977, I laughed so hard that when I drove home, my contact lenses were floating out of my eyes! I had no idea that many prominent "movie critics" hated this and gave it the lowest possible reviews. I saw it a few days later with my whole family and we were doubled over with laughter. Primarily because of Leonard Maltin's "Bomb" review, it never was converted to a VHS tape. Once in a blue moon, it was broadcast on some independent TV station. 12 years later, as a professional chauffeur, I had the privilege to drive Sid Ceasar from Fort Lauderdale Airport to his hotel and I asked him about the film. He said it was great fun to make and he thought that Studio/Distributor politics and lack of promotional money helped bury the film. Remember, the author of the book that this was based on (Robert Klane) also wrote "Where's Poppa." To me, Vincent Gardenia was at his comic best.

### ⭐⭐⭐⭐⭐ Funny AF
*by R***A on July 17, 2022*

I saw this in the late 70's when my parents had a free HBO trial....as a Jr high aged kid I lmao at this , as an adult it's still funny. Rob Reiner never disappoints

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---

*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-02-23*