--- product_id: 24364606 title: "So Silver Purple Shampoo – For Blonde & Grey Hair" brand: "matrix" price: "R103" currency: ZAR in_stock: true reviews_count: 13 url: https://www.desertcart.co.za/products/24364606-so-silver-purple-shampoo-for-blonde-and-grey-hair store_origin: ZA region: South Africa --- # Brightens blonde, grey & silver hair Neutralizes brassy yellow tones Hydrates dry, porous hair So Silver Purple Shampoo – For Blonde & Grey Hair **Brand:** matrix **Price:** R103 **Availability:** βœ… In Stock ## Summary > πŸ’œ Stay cool, stay radiant β€” banish brass and own your silver glow! ## Quick Answers - **What is this?** So Silver Purple Shampoo – For Blonde & Grey Hair by matrix - **How much does it cost?** R103 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/24364606-so-silver-purple-shampoo-for-blonde-and-grey-hair) ## Best For - matrix enthusiasts ## Why This Product - Trusted matrix brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Brass Be Gone πŸ’œ:** Powerful violet pigments erase unwanted yellow and brassy hues for a flawless cool tone. - β€’ **Hydration Hero πŸ’§:** Deeply moisturizes and repairs dry, color-treated hair without stripping vibrancy. - β€’ **Silver Shine Amplifier ✨:** Enhances natural and color-treated blonde, platinum, and grey hair with radiant brightness. - β€’ **Vegan & Clean Formula 🌱:** 100% vegan, cruelty-free, and safe for sensitive scalpsβ€”beauty with a conscience. - β€’ **Salon-Grade Routine Ready 🧴:** Pairs perfectly with So Silver Conditioner and Toning Spray for continuous color perfection. ## Overview Matrix So Silver Purple Shampoo is a professional-grade, vegan formula designed to neutralize brassy yellow tones in blonde, platinum, grey, and silver hair. It hydrates and repairs dry, porous strands while enhancing brightness and shine. Ideal for color-treated and natural hair, this shampoo works best when used 1-2 times weekly and pairs seamlessly with the So Silver Conditioner and Toning Spray for a complete toning regimen. ## Description Eliminates dull, yellow undertones in blonde, platinum, and grey hair. Hydrates dry and porous hair, leaving it shiny and healthy. Brighten and banish unwanted yellow tones in blondes, add beautiful silver tones to platinum hair, or turn your gray into a stunning silver. Toning leave-in spray is a buildable toning formula with dyes to neutralize unwanted yellow tones on blonde and grey hair. So Silver Brass Off Food For Soft Mega Sleek High Amplify A Curl Can Dream Who is So Silver Purple Shampoo for? It is ideal for color-treated, blonde, grey, white, and platinum hair that needs toning. How does this purple shampoo work? It deposits purple pigments to neutralize unwanted brassy and yellow tones, leaving hair brighter and cooler. Is this shampoo vegan? Yes, the So Silver Purple Shampoo features a 100% vegan formula. How often should I use this shampoo? Use it 1 to 2 times a week, or whenever you notice brassy or yellow tones returning to your hair. Can I use this on color-treated hair? Absolutely. It is specifically designed to safely tone and brighten color-treated blonde and silver hair. ## Features - Toning Purple Shampoo: So Silver color depositing shampoo neutralizes unwanted yellow tones in all blonde platinum grey and silver hair. Removes undesirable brassy warmth and eliminates dull tones - Hydrating Formula: Illuminates highlights on blondes and adds shimmering brightness for color treated and natural hair. Perfect for lightened or icy blondes looking to add restore repair and hydrate - Key Benefits: Deposits violet pigment, neutralizes brassy warm tones and gets rid of dull, yellow tones with out stripping color while rehydrating dry hair with extra moisture and color care - Suggested Use: Wearing suitable gloves, apply to wet hair, lather, rinse and repeat if necessary and as needed. For maxium benefits, leave on for five minutes to tone and cleanse. Follow with regimen - So Silver Collection: Use So Silver Conditioner with extra moisturizing benefits with toning shampoo and So Silver Toning Spray to enhance neutralization in between uses and professional salon visits ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B017Y3WBKW | | Best Sellers Rank | #91 in Hair Shampoo | | Item Model Number | HS-01478 | | Manufacturer | Matrix | | Product Dimensions | 9 x 6 x 3 inches; 12 ounces | | Upc | 884486228062 | ## Product Details - **Age Range (Description):** Adult - **Brand:** MATRIX - **Hair Type:** Blonde, Platinum and Grey - **Item Form:** Liquid - **Scent:** Floral, Woody ## Images ![So Silver Purple Shampoo – For Blonde & Grey Hair - Image 1](https://m.media-amazon.com/images/I/61ECjWRyHtL.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: Who is So Silver Purple Shampoo for?** A: It is ideal for color-treated, blonde, grey, white, and platinum hair that needs toning. **Q: How does this purple shampoo work?** A: It deposits purple pigments to neutralize unwanted brassy and yellow tones, leaving hair brighter and cooler. **Q: Is this shampoo vegan?** A: Yes, the So Silver Purple Shampoo features a 100% vegan formula. **Q: How often should I use this shampoo?** A: Use it 1 to 2 times a week, or whenever you notice brassy or yellow tones returning to your hair. **Q: Can I use this on color-treated hair?** A: Absolutely. It is specifically designed to safely tone and brighten color-treated blonde and silver hair. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great for Keeping Blonde Hair Bright Between Salon Visits *by on Reviewed in the United States July 29, 2026* I've tried several purple shampoos over the years, and Matrix So Silver continues to be one I reach for when my blonde starts looking dull or brassy. The purple pigment is effective at neutralizing unwanted yellow tones without needing to leave it on for an excessive amount of time.The shampoo lathers well, cleans thoroughly, and leaves my hair feeling fresh without weighing it down. While it is more pigmented than many drugstore options, I didn't find it overly drying when I followed with a good conditioner. A little goes a long way, so the bottle lasts longer than expected.For anyone with blonde, highlighted, silver, or gray hair, this is a great maintenance shampoo to help extend the time between salon appointments. I would recommend wearing gloves if you're leaving it on for several minutes, as the pigment can temporarily stain hands and porous surfaces.Overall, this is a salon-quality purple shampoo that does exactly what it's designed to doβ€”reduce brassiness while helping maintain a brighter, cooler hair color. ### ⭐⭐⭐⭐⭐ This works, and improves hair health. *by on Reviewed in the United States August 13, 2026* My hair has never been shinier or more silky. It does remove yellow. I totally recommend this product. I use it with the matching conditioner. ### ⭐⭐⭐⭐⭐ Salt-n-Pepper Silver and Dark Brown Hair Loves Its Non-Drying Formula *by on Reviewed in the United States January 25, 2025* I love this stuff so much, I had to buy the BIG bottle, which should last me at least six months if not longer. If you have silver hair or graying, with dark brown or black, get this. You won't regret it.I have 50-something salt n' pepper hair that sans any coloring is about 60% silver, with the other 40% a mix of dark brown to almost black. We have well water with a filter on the showerhead, and yet, my hair gets dull looking with tinges of brown being more prominent and the silver losing its sparkle. I have used many purple shampoos and the problem I run into is that most are very drying, which is something that my thick, curly hair doesn't need. This product is not drying at all, and within one wash - leaving it on my hair for 2-5 minutes after suddsing - makes a noticeable improvement. Dark strands are darker, and white-gray strands have whitened.I use this product for multiple days until I've achieved the look I want, and then use it twice a week thereafter, always using a quality conditioner after the shampoo - not a purple conditioner, although you certainly could do so. I do use the leave-in Matrix So Silver spray conditioner occasionally too.The shampoo is somewhat runny, so it takes very little to get a good lather. I focus on the mid-shaft to ends of my hair and run it all through right before rinsing. My hair is left feeling soft and moisturized after using it. I like the scent and have had no scalp or skin irritation using it. (Avoid contact with your skin for long periods of time, as it will stain your skin and/or scalp if prolonged exposure occurs.Overall, it's one of the best options for blonde and silver-haired folks. Definitely recommend giving it a try! ## Frequently Bought Together - Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening & Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan - L'Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss, Neutralizes Brass, Conditions & Boosts Shine, Silver, 4 Ounce - BOLD UNIQ Purple Hair Mask - Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair - Remove Yellow Tones & Condition Dry, Damaged Hair - Cruelty Free & Vegan - 6.76oz --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/24364606-so-silver-purple-shampoo-for-blonde-and-grey-hair](https://www.desertcart.co.za/products/24364606-so-silver-purple-shampoo-for-blonde-and-grey-hair) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-08-28*