---
product_id: 2436071
title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Blonde 7, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "R650"
currency: ZAR
in_stock: true
category: "L'oreal Paris"
url: https://www.desertcart.co.za/products/2436071-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye
store_origin: ZA
region: South Africa
---

# Up to 9 weeks fade-defying color UV filter & Vitamin E shine protection No-drip gel formula for precise application Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Blonde 7, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** R650
**Availability:** ✅ In Stock

## Summary

> ✨ Own your glow with color that won’t quit!

## Quick Answers

- **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Blonde 7, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** R650 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/2436071-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Long-Lasting Radiance:** Enjoy vibrant, fade-defying color that stays luminous for up to 9 weeks.
- • **Precision Application:** No-drip gel formula ensures mess-free, even coverage every time.
- • **UV & Vitamin E Shield:** Protect your color from fading with advanced UV filters and antioxidant-rich Vitamin E.
- • **All Hair Types Welcome:** Formulated to deliver stunning results on every hair type, from fine to thick.
- • **Gray Coverage & Conditioning:** Seamlessly covers gray hair while nourishing with Care Supreme Conditioner.

## Overview

L'Oreal Paris Superior Preference Dark Blonde 7 is a permanent hair dye kit featuring a no-drip gel formula that delivers rich, luminous color with gray coverage and conditioning for up to 9 weeks. Infused with UV filters and Vitamin E, it protects color vibrancy while providing silky shine. Suitable for all hair types, this ammonia-free kit includes everything needed for a salon-quality, fade-defying hair transformation.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004C0LX6O |
| ASIN  | B004C0LX6O |
| Best Sellers Rank | #165 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand Name | L'Oreal Paris |
| Color | 07 Dark Blonde |
| Container Type | Box |
| Customer Reviews | 4.5 4.5 out of 5 stars (2,252) |
| Full Cure Time | 25 minutes |
| Global Trade Identification Number | 00071249253144 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Gel |
| Item model number  | U-HC-3551 |
| Manufacturer | L'Oréal USA, Inc. |
| Manufacturer  | L'Oréal USA, Inc. |
| Manufacturer Part Number | A070-14 |
| Material Features | Ammonia Free |
| Material Type Free | Ammonia Free |
| Model Number | U-HC-3551 |
| Number of Items | 1 |
| Product Benefits | For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine |
| Product Dimensions  | 2.4 x 3.6 x 6.2 inches; 8.47 ounces |
| Recommended Uses For Product | Softening |
| Set Name | Complete Kit |
| Suitable Hair Color | Dark Blonde |
| UPC | 071249253144 |
| UPC  | 071249253144 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 07 Dark Blonde
- **Item Form:** Gel
- **Package Information:** Box

## Images

![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Blonde 7, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81AKGZNTzgL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7 Dark Blonde, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 7 Dark Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L’Oréal Paris Magic Root Permanent Hair Color, 10 Minute Hair Dye Kit to Rescue Roots with 100% Gray Hair Coverage, 7 Dark Blonde, 2 Pack (Packaging May Vary)

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**Shop now:** [https://www.desertcart.co.za/products/2436071-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye](https://www.desertcart.co.za/products/2436071-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-10-10*