---
product_id: 231670417
title: "L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 1, Napoli"
brand: "l'oreal paris"
price: "R548"
currency: ZAR
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.co.za/products/231670417-loreal-paris-preference-hair-dye-luminous-permanent-rich-hair-colour
store_origin: ZA
region: South Africa
---

# Precious flower oils for luminous shine Permanent, fade-defying colour UV-filter & Vitamin E conditioner L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 1, Napoli

**Brand:** l'oreal paris
**Price:** R548
**Availability:** ✅ In Stock

## Summary

> ✨ Turn heads with luminous, fade-defying colour that says 'You’re Worth It'!

## Quick Answers

- **What is this?** L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 1, Napoli by l'oreal paris
- **How much does it cost?** R548 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/231670417-loreal-paris-preference-hair-dye-luminous-permanent-rich-hair-colour)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Effortless Application:** Translucent gel with comb nozzle and gloves for a mess-free, precise colour experience.
- • **Grey Coverage That Lasts:** Permanent formula ensures optimal grey coverage and long-lasting vibrancy.
- • **Infused with Precious Oils:** Flower oils intensify natural tones, delivering a rich, luminous finish that turns heads.
- • **Nourish & Protect Your Hair:** Includes shine protect conditioner enriched with UV filter and Vitamin E for up to 8 weeks of luminous hair.
- • **Salon-Quality, At-Home Brilliance:** Achieve radiant, multi-tonal colour with professional-grade gel formula.

## Overview

L'Oreal Paris Preference Hair Dye in shade 1 Napoli offers a permanent, fade-resistant hair colour enriched with precious flower oils and a UV-protective conditioner. Designed for optimal grey coverage and multi-tonal brilliance, this gel formula delivers salon-inspired results at home with easy application and nourishing care for up to 8 weeks of radiant shine.

## Description

Product Description L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Ingredients 1242560 - Colourant Gel: Aqua /Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Ammonium Hydroxide, Oleic Acid, Sodiumdiethylaminopropyl Cocoaspartamide, p-Phenylenediamine, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Ammonium Acetate, Ammonium Thiolactate, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234363/1) 1152439 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202318/2) 1217043 A - Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1) 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil. (F.I.L. C234136/1) Please see back of pack for the latest ingredients list P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Please follow the instruction leaflet Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ See more

Review: Great product - Absolutely love this product. Have used many hair dyes but this was so easy with the comb nozzle, and hadn't realized that I didn't put the gloves on..it was so easy to just go through the hair. Really pleased with the colour as it covered my white\grey hair and the shampoo and conditioner has left my hair with a great shine. I will definately order this again.
Review: Darker than expected but the best lowlight colour for strawberry blondes - This goes darker than expected and slightly warm brown / beige gold on platinum blonde hair but a great lowlight shade if you have light brown/ strawberry blonde roots and want to blend them in to bleach blonde hair. The colour is very dark in comparison to the colour shown on the box if your colouring your whole head- I had to use a colour stripper to remove it last time as it was too dark / harsh for my liking as it went a dark gold/ warm brown colour.

## Features

- Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves
- Translucent gel formula with precious flower oils for a beautiful shade with luminous reflects, Intensifies the natural tones of your hair colour, For an intense natural colour with permanent results
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
- Creates lustrous fade-defying shades with light-reflecting colours, Includes a nourishing shine protect conditioner with UV-filter and Vitamin E
- Contents: 1x L'Oréal Paris Preference permanent hair colour in 1 Napoli, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B08CFPGT17 |
| ASIN  | B08CFPGT17 |
| Best Sellers Rank | 384 in Beauty ( See Top 100 in Beauty ) 11 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Colour | 1 BLACK |
| Customer Reviews | 4.4 4.4 out of 5 stars (7,316) |
| Customer reviews | 4.4 4.4 out of 5 stars (7,316) |
| Date First Available | 1 July 2020 |
| Format | Gel |
| Item dimensions L x W x H | 9 x 7 x 17 centimetres |
| Item model number | 3600523799657 |
| Item model number  | 3600523799657 |
| Manufacturer | L'Oréal |
| Manufacturer  | L'Oréal |
| Package Weight | 0.24 Kilograms |
| Package dimensions | 17.3 x 9.5 x 6.4 centimetres |
| Product Dimensions | 9 x 7 x 17 cm; 240 g |
| Product Dimensions  | 9 x 7 x 17 cm; 240 g |
| Speciality | Natural |
| Volume | 1045 Millilitres |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 1 BLACK
- **Hair type:** All
- **Item form:** Gel
- **Material Type Free:** Ammonia Free, Paraben Free, Sulfate Free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Bottle
- **Product benefits:** Shine Enhancing
- **Unit count:** 240.0 gram

## Images

![L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 1, Napoli - Image 1](https://m.media-amazon.com/images/I/71E3nJrngQL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: How long does this hair colour last?**
A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

**Q: Can I use this to cover my grey roots?**
A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

**Q: How do I choose the right shade?**
A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great product
*by A***. on 7 January 2026*

Absolutely love this product. Have used many hair dyes but this was so easy with the comb nozzle, and hadn't realized that I didn't put the gloves on..it was so easy to just go through the hair. Really pleased with the colour as it covered my white\grey hair and the shampoo and conditioner has left my hair with a great shine. I will definately order this again.

### ⭐⭐⭐⭐⭐ Darker than expected but the best lowlight colour for strawberry blondes
*by M***A on 8 February 2026*

This goes darker than expected and slightly warm brown / beige gold on platinum blonde hair but a great lowlight shade if you have light brown/ strawberry blonde roots and want to blend them in to bleach blonde hair. The colour is very dark in comparison to the colour shown on the box if your colouring your whole head- I had to use a colour stripper to remove it last time as it was too dark / harsh for my liking as it went a dark gold/ warm brown colour.

### ⭐⭐⭐⭐⭐ Great product from L’Oreal
*by A***R on 27 December 2025*

Love this colour for bright clear blonde. Fade resistant and fairly kind to hair

## Frequently Bought Together

- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 1, Napoli (Packaging may vary)
- L’Oréal Paris Magic Retouch Instant Root Concealer Spray, Quick Grey Coverage, Easy Application, Shade: Black, 75ml
- Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Black Hair Dye, With Built-In Vibrancy Serum, Up To 100% Grey Coverage- Deep Black 099

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-02-27*