--- product_id: 22708893 title: "IT Cosmetics Superhero Elastic Stretch Volumizing + Lengthening Mascara" brand: "it cosmetics" price: "R1027" currency: ZAR in_stock: true reviews_count: 13 category: "It Cosmetics" url: https://www.desertcart.co.za/products/22708893-it-cosmetics-superhero-elastic-stretch-volumizing-lengthening-mascara store_origin: ZA region: South Africa --- # Biotin + Peptides for lash health Lash-Changing Power Brush for precision Elastic Stretch Tech for flexible volume IT Cosmetics Superhero Elastic Stretch Volumizing + Lengthening Mascara **Brand:** it cosmetics **Price:** R1027 **Availability:** ✅ In Stock ## Summary > 🚀 Elevate your lash game with superhero stretch and strength! ## Quick Answers - **What is this?** IT Cosmetics Superhero Elastic Stretch Volumizing + Lengthening Mascara by it cosmetics - **How much does it cost?** R1027 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/22708893-it-cosmetics-superhero-elastic-stretch-volumizing-lengthening-mascara) ## Best For - it cosmetics enthusiasts ## Why This Product - Trusted it cosmetics brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Lash-Loving Formula:** Infused with biotin, hydrolyzed collagen, and peptides to strengthen and condition every lash. - • **Precision Power Brush:** Designed for maximum lift, curl, and separation—no clumps, just impact. - • **Sensitive Eye Friendly:** Gentle enough for sensitive eyes without sacrificing bold results. - • **Waterproof & Long-Lasting:** Stay flawless all day with smudge-proof, waterproof wear that won’t quit. - • **Transform Sparse Lashes Into Drama:** Buildable volume and length that turns heads from root to tip. ## Overview IT Cosmetics Superhero Elastic Stretch Mascara is a top-rated, waterproof mascara that volumizes, lengthens, and conditions lashes using Elastic Stretch Technology and lash-nourishing ingredients like biotin, hydrolyzed collagen, and peptides. Its innovative Lash-Changing Power Brush ensures precise application for lifted, curled, and separated lashes, perfect for sensitive eyes and all lash types. ## Description desertcart.com: IT Cosmetics Superhero Volumizing Mascara - Black (Full Size, 0.3 fl oz) | Lifting & Curling Mascara with Lash-Loving Biotin, Hydrolyzed Collagen + Peptides, Great for Sparse Short + Long Eyelashes : Beauty & Personal Care Review: You'll never wana go back to anything else! - Hands down been my absolute favorite from day one! On the spendy end even at your local Ulta store, but what isnt anymore? Its well worth every penny spent! You have long lashes already? They POP and appear longer You have short lashes? Again they appear longer!!! This mascara can even make your "bad eyeshadow day" feel great after your final touch of applying it! I've gotten this as gifts for people and they too buy it now! So if your trying to find a good LONG lasting mascara....GIRL TREAT YO SELF TO, IT Cosmetics Superhero Mascara!!!! Review: Excellent Product - I don't usually leave reviews unless I am suitably impressed by a product. I did a lot of research and read a lot of reviews before choosing this mascara for many reasons. I already use IT Cosmetics CC cream with SPF 50 and I love it so I was hoping this was a good product. I spend 6 hours outside 5 to 6 days a week. I'm usually on blacktop and always moving so frequently get sweaty or hot. I need a mascara that is going to stay in place even on the hottest sweatiest days. I also am a 49 year old woman with very thin blonde eyelashes so I wanted something that was going to look good and not clumpy or fake. The picture I included is from today when it was 93° outside, I was in the heat all day. I put the mascara on this morning at 7:00 a.m. and took this picture at 8:00 p.m. the same day. It does not flake off or leave any residue behind. And it still looks great. I did wipe some of it off in the tube before I put it on because it does seem like quite a bit comes out on the brush and I'm not going for a night time look for my job. Definitely a great purchase. ## Features - WHY YOU’LL LOVE IT - Our #1 best-selling mascara for lash length and volume transforms sparse or short eyelashes into long, natural-looking lashes. Features our Lash-Changing Power Brush for maximum reach, lift, separation, and curl. It is specifically designed to be suitable for sensitive eyes - TECHNOLOGY - Our exclusive Elastic Stretch Technology coats each lash with a volume-boosting, lengthening, and super-buildable mascara formula for customizable results, leaving lashes conditioned and healthy with every application - INGREDIENTS - Hydrolyzed collagen provides amino acids to support lash elasticity and smoothness; Biotin promotes healthier hair and skin; Peptides help reduce dry, brittle lashes for stronger, more resilient lashes - HOW TO APPLY - Start at the root, wiggle and sweep through to the tips for voluminous lashes. Apply additional coats for longer-lasting, dramatic results. Perfect for enhancing natural lashes with buildable mascara coverage and lash-conditioning technology - YOUR IT ROUTINE: This clinically proven formula delivers volume, length, and elastic stretch in one coat. Start by prepping skin with Confidence in a Cleanser and Face Cream. Apply your choice of CC+ Cream Foundation using the Heavenly Luxe #7 Brush, followed by Bye Bye Under Eye Concealer. Complete your look with Do It All Color Balm Blush + Bronzer and Superhero Mascara for a visible lash transformation ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B01AKTZFZU | | Best Sellers Rank | #3,843 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #52 in Mascara | | Brand | IT Cosmetics | | Brand Name | IT Cosmetics | | Color | Black | | Container Type | Tube | | Country as Labeled | United States | | Customer Reviews | 4.4 out of 5 stars 12,778 Reviews | | Global Trade Identification Number | 00817919014642 | | Item Dimensions | 19.69 x 19.69 x 11.02 inches | | Item Form | Liquid | | Item Volume | 9 ml | | Item Weight | 22.68 g | | Manufacturer | IT Cosmetics | | Manufacturer Part Number | 817919014642 | | Mascara Wand Type | Straight | | Model Number | SG_B01AKTZFZU_US | | Number of Items | 1 | | Package Type Name | Tube | | Product Benefits | Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash. Product Benefits Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash. See more | | Skin Tone | All | | Specialty | Lengthening, Volumizing | | UPC | 817919014642 | | Water Resistance Level | Waterproof | ## Product Details - **Brand:** IT Cosmetics - **Color:** Black - **Item Form:** Liquid - **Specialty:** Lengthening, Volumizing ## Images ![IT Cosmetics Superhero Elastic Stretch Volumizing + Lengthening Mascara - Image 1](https://m.media-amazon.com/images/I/71q1UK9G12L.jpg) ![IT Cosmetics Superhero Elastic Stretch Volumizing + Lengthening Mascara - Image 2](https://m.media-amazon.com/images/I/819+7oCLgjL.jpg) ![IT Cosmetics Superhero Elastic Stretch Volumizing + Lengthening Mascara - Image 3](https://m.media-amazon.com/images/I/81whdGuBXWL.jpg) ![IT Cosmetics Superhero Elastic Stretch Volumizing + Lengthening Mascara - Image 4](https://m.media-amazon.com/images/I/81liTos22qL.jpg) ![IT Cosmetics Superhero Elastic Stretch Volumizing + Lengthening Mascara - Image 5](https://m.media-amazon.com/images/I/71DDjdpUCSL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: What is the best mascara for short eyelashes?** A: Use Superhero Mascara if you have short eyelashes and want the look of fuller lashes. The proprietary Elastic Stretch Technology stretches the look of lashes, providing super volume + length without clumping, transforming sparse lashes in one coat. **Q: What does Superhero Mascara do?** A: Superhero Mascara is a super volumizing + lengthening mascara designed to transform the look of sparse or short eyelashes. It is clinically proven to give your lashes dramatic volume, super length + elastic stretch in a highly buildable coat. **Q: What are the key ingredients in Superhero Mascara?** A: Superhero Mascara is formulated with lash-loving skincare ingredients. It features a conditioning blend of biotin, hydrolyzed collagen, and peptides to nourish, plump, and strengthen your lashes while you wear it. **Q: Why does my mascara smudge under my eyes?** A: Smudging often happens when the natural oils from your skin, concealers, or eye creams mix with the mascara formula. To prevent this, try setting your eyelids and under-eye area with a translucent powder to absorb excess oil throughout the day. ## Customer Reviews ### ⭐⭐⭐⭐⭐ You'll never wana go back to anything else! *by M***A on July 28, 2026* Hands down been my absolute favorite from day one! On the spendy end even at your local Ulta store, but what isnt anymore? Its well worth every penny spent! You have long lashes already? They POP and appear longer You have short lashes? Again they appear longer!!! This mascara can even make your "bad eyeshadow day" feel great after your final touch of applying it! I've gotten this as gifts for people and they too buy it now! So if your trying to find a good LONG lasting mascara....GIRL TREAT YO SELF TO, IT Cosmetics Superhero Mascara!!!! ### ⭐⭐⭐⭐⭐ Excellent Product *by A***N on May 21, 2026* I don't usually leave reviews unless I am suitably impressed by a product. I did a lot of research and read a lot of reviews before choosing this mascara for many reasons. I already use IT Cosmetics CC cream with SPF 50 and I love it so I was hoping this was a good product. I spend 6 hours outside 5 to 6 days a week. I'm usually on blacktop and always moving so frequently get sweaty or hot. I need a mascara that is going to stay in place even on the hottest sweatiest days. I also am a 49 year old woman with very thin blonde eyelashes so I wanted something that was going to look good and not clumpy or fake. The picture I included is from today when it was 93° outside, I was in the heat all day. I put the mascara on this morning at 7:00 a.m. and took this picture at 8:00 p.m. the same day. It does not flake off or leave any residue behind. And it still looks great. I did wipe some of it off in the tube before I put it on because it does seem like quite a bit comes out on the brush and I'm not going for a night time look for my job. Definitely a great purchase. ### ⭐⭐⭐⭐⭐ Good lengthening product. *by H***T on June 3, 2026* I have used this brand for a couple of years now. It can clumb on your lashes but can be fixed easily by going back over. I have used the water proof type and like it too. It is a good product for volumizing and lengthening. ## Frequently Bought Together - IT Cosmetics Superhero Mascara – Volumizing and Lengthening Black Mascara, Buildable Lash Volume with Collagen, Biotin & Peptides, Lifting & Curling Formula, Suitable for Sensitive Eyes - IT Cosmetics CC+ Cream Illumination - Full-Coverage Foundation With SPF 50, Color Corrector & Anti-Aging Serum, Formulated With Niacinamide & Hyaluronic Acid, Radiant Finish, 1.08 fl oz - IT Cosmetics Brow Power Eyebrow Pencil - Universal Shades - Long-Lasting, Budge-Proof Formula - With Biotin - Natural-Looking Brows - Built-in Spoolie Brush --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/22708893-it-cosmetics-superhero-elastic-stretch-volumizing-lengthening-mascara](https://www.desertcart.co.za/products/22708893-it-cosmetics-superhero-elastic-stretch-volumizing-lengthening-mascara) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-08-13*