--- product_id: 219568266 title: "Pureology Pure Volume Shampoo โ€“ For Fine Hair" brand: "pureology" price: "R1696" currency: ZAR in_stock: true category: "Pureology" url: https://www.desertcart.co.za/products/219568266-pureology-pure-volume-shampoo-for-fine-hair store_origin: ZA region: South Africa --- # Wheat Protein volumizes Eucalyptus supports follicles UV Filter protects color Pureology Pure Volume Shampoo โ€“ For Fine Hair **Brand:** pureology **Price:** R1696 **Availability:** โœ… In Stock ## Summary > ๐ŸŒŸ Elevate your hair game with pure, powerful volume! ## Quick Answers - **What is this?** Pureology Pure Volume Shampoo โ€“ For Fine Hair by pureology - **How much does it cost?** R1696 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/219568266-pureology-pure-volume-shampoo-for-fine-hair) ## Best For - pureology enthusiasts ## Why This Product - Trusted pureology brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - โ€ข **Eco-Chic & Clean:** 100% vegan, sulfate & paraben-free for conscious beauty lovers - โ€ข **Color-Lock Technology:** Patented Antifade Complex preserves vibrant color longer - โ€ข **Aromatherapy Experience:** Invigorating Pink Grapefruit & Cedarwood scent energizes your routine - โ€ข **Root-Lift Clarification:** Salicylic acid clears buildup for natural body and movement - โ€ข **Weightless Volume Boost:** Vegan formula lifts fine, flat hair without heaviness ## Overview Pureology Pure Volume Shampoo is a professional-grade, vegan shampoo designed specifically for fine, flat, and color-treated hair. Powered by volumizing wheat protein and eucalyptus leaf extract, it clarifies roots and boosts body while protecting color with a patented Antifade Complex and UV filters. Free from sulfates, parabens, and animal by-products, it delivers airy fullness and lasting vibrancy with an energizing aromatherapy blend. ## Description Product Description Pureology Pure Volume Shampoo enhances volume and restores movement to flat, fine color-treated hair with key ingredients Wheat Protein and Eucalyptus Leaf Extract and a signature aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood. Pureology is the 1st Professional Color Care Brand in the US with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019. Brand Story Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. We created our high performing, vegan, ZeroSulfateยฎ fomulas while caring for our planet. ## Features - Volumizing Shampoo: Vegan shampoo that weightlessly lifts and volumizes hair, best for flat, fine hair. - Powered by Wheat Protein: Wheat protein adds volume while eucalyptus leaf extract supports hair follicles. - Root Lift Proof: Clarifies buildup to lift at the roots, adding body, shape, and natural movement. - For Fine, Flat Hair: Best for fine, flat hair but works well for all hair types, including color-treated hair. - Pure Volume System: Try the Pure Volume Conditioner for more volumizing benefits. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B08918B4NQ | | Active Ingredients | Salicylic Acid, salicylic_acid | | Age Range (Description) | Adult | | Age Range Description | Adult | | Best Sellers Rank | #7,642 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #215 in Hair Shampoo | | Brand | Pureology | | Brand Name | Pureology | | Customer Reviews | 4.3 out of 5 stars 5,688 Reviews | | Global Trade Identification Number | 00884486437761 | | Hair Type | Fine | | Item Dimensions | 1.66 x 2.51 x 7.25 inches | | Item Form | Liquid | | Item Weight | 250 g | | Liquid Volume | 9 fluid ounces | | Manufacturer | L'Oreal Professionnel | | Manufacturer Part Number | P1870600 | | Material Type Free | Paraben Free | | Model Number | P1870600 | | Number of Items | 1 | | Other Special Features of the Product | Body-boosting formula infuses hair with airy movement, fullness and extraordinary color protection. | | Product Benefits | Body-boosting formula infuses hair with airy movement, fullness and extraordinary color protection | | Recommended Uses For Product | salon;spa | | Scent | Eucalyptus | | Scent Name | Eucalyptus | | Suitable Hair Color | All Hair Colors | | UPC | 884486437761 | | Unit Count | 9 Fluid Ounces | ## Product Details - **Age Range (Description):** Adult - **Brand:** Pureology - **Hair Type:** Fine - **Item Form:** Liquid - **Scent:** Eucalyptus ## Images ![Pureology Pure Volume Shampoo โ€“ For Fine Hair - Image 1](https://m.media-amazon.com/images/I/61LXcOiQBuL.jpg) ![Pureology Pure Volume Shampoo โ€“ For Fine Hair - Image 2](https://m.media-amazon.com/images/I/71uabya4KrL.jpg) ![Pureology Pure Volume Shampoo โ€“ For Fine Hair - Image 3](https://m.media-amazon.com/images/I/81GJCpECIDL.jpg) ![Pureology Pure Volume Shampoo โ€“ For Fine Hair - Image 4](https://m.media-amazon.com/images/I/81HyadQGf3L.jpg) ![Pureology Pure Volume Shampoo โ€“ For Fine Hair - Image 5](https://m.media-amazon.com/images/I/81jW9xJdUbL.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: Who should use the Pure Volume Shampoo?** A: It is ideal for those with fine, flat, color-treated hair looking to gently cleanse while adding lightweight volume and lift. **Q: Is this volumizing shampoo sulfate-free?** A: Yes, it is a 100% vegan, sulfate-free formula that gently removes buildup without stripping your hair or color. **Q: What does the Pure Volume Shampoo smell like?** A: It features an uplifting aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood for a refreshing shower experience. **Q: Will this shampoo dry out my hair?** A: No, it is formulated with Aloe Water to provide weightless hydration while cleansing, keeping your hair soft and manageable. **Q: Does this shampoo protect hair color?** A: Absolutely. It contains our exclusive AntiFade Complex to ensure your salon color stays vibrant and protected. ## Frequently Bought Together - Pureology Pure Volume Shampoo - For Flat, Fine, Color-Treated Hair, Adds Lightweight Volume and Body, Clarifies Buildup, Sulfate-Free & Vegan - Pureology Style + Protect Instant Levitation Mist For Fine, Color-Treated Hair - Volumizes Without Weighing Down, Sulfate-Free & Vegan - Pureology Strength Cure Shampoo - For Damaged and Color-Treated Hair, Fortifies & Strengthens Hair, Sulfate-Free & Vegan --- ## Why Shop on Desertcart? - ๐Ÿ›’ **Trusted by 1.3+ Million Shoppers** โ€” Serving international shoppers since 2016 - ๐ŸŒ **Shop Globally** โ€” Access 737+ million products across 21 categories - ๐Ÿ’ฐ **No Hidden Fees** โ€” All customs, duties, and taxes included in the price - ๐Ÿ”„ **15-Day Free Returns** โ€” Hassle-free returns (30 days for PRO members) - ๐Ÿ”’ **Secure Payments** โ€” Trusted payment options with buyer protection - โญ **TrustPilot Rated 4.5/5** โ€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/219568266-pureology-pure-volume-shampoo-for-fine-hair](https://www.desertcart.co.za/products/219568266-pureology-pure-volume-shampoo-for-fine-hair) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-09-24*