Motorsports Marketing and Sponsorships: How to Raise Money to Race and Give Sponsors What They Really Want

Really interesting.

Very well written and informative book on sponsorship strategies that go past the basic "offering exposure". For me, the difficulty in finding sponsorship isn't the proposal or the deck, it's finding the right contacts within businesses to get in touch with. The hardest barrier in finding money is finding the right person to talk to. This book does not help on that side of things. I would aim this book at more of a "deal closer" rather than a "deal starter"