--- product_id: 1868257 title: "The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales." price: "R437" currency: ZAR in_stock: true reviews_count: 13 url: https://www.desertcart.co.za/products/1868257-the-ultimate-sales-letter-4th-edition-attract-new-customers-boost store_origin: ZA region: South Africa --- # The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales. **Price:** R437 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales. - **How much does it cost?** R437 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/1868257-the-ultimate-sales-letter-4th-edition-attract-new-customers-boost) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale. Review: Extremely useful! - For someone who is completely new to the world of sales letters, this book takes you through the whole process from A-Z. The book is extremely accessible (minimal use of jargon), gets right to the point (do this, don't do that), and you'll find yourself using the principles almost immediately. I had a freelance sales letter opportunity fall in my lap soon after reading this, and I made myself sound like an old pro; the client was satisfied from the first draft forward. The book really is that good. The only item that irked me, especially as the book drew to a close, was the amount of "upselling," both for the author's products as well as those of some of his colleagues. However, this is ultimately a sales book, the author apparently knows what he's doing, and it did not detract from any of the real content. Overall, I couldn't recommend more highly, whether you're a complete beginner looking for the inside track, or a seasoned pro searching for some fresh ideas. Review: Great read and VERY helpful...all business owners need this book!!! - Love this book!! get it and get to work on your business copywriting....learn what realy matters in your business; it is not "being" a good "technician, or getting better at the services that you provide, or the operations that you run...it is bout learning the psychology of the people that you sell to and what attracts them!! THis book has helped my in my learning of sales copy, but more importantly it gets into the core principles of marketing. Great great and very helpful. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #154,027 in Books ( See Top 100 in Books ) #6 in Home-Based Businesses #9 in Business Writing Skills (Books) #69 in Sales & Selling (Books) | | Customer Reviews | 4.6 out of 5 stars 1,260 Reviews | ## Images ![The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales. - Image 1](https://m.media-amazon.com/images/I/71yqHrsat1L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Extremely useful! *by D***S on April 19, 2011* For someone who is completely new to the world of sales letters, this book takes you through the whole process from A-Z. The book is extremely accessible (minimal use of jargon), gets right to the point (do this, don't do that), and you'll find yourself using the principles almost immediately. I had a freelance sales letter opportunity fall in my lap soon after reading this, and I made myself sound like an old pro; the client was satisfied from the first draft forward. The book really is that good. The only item that irked me, especially as the book drew to a close, was the amount of "upselling," both for the author's products as well as those of some of his colleagues. However, this is ultimately a sales book, the author apparently knows what he's doing, and it did not detract from any of the real content. Overall, I couldn't recommend more highly, whether you're a complete beginner looking for the inside track, or a seasoned pro searching for some fresh ideas. ### ⭐⭐⭐⭐⭐ Great read and VERY helpful...all business owners need this book!!! *by D***D on December 17, 2015* Love this book!! get it and get to work on your business copywriting....learn what realy matters in your business; it is not "being" a good "technician, or getting better at the services that you provide, or the operations that you run...it is bout learning the psychology of the people that you sell to and what attracts them!! THis book has helped my in my learning of sales copy, but more importantly it gets into the core principles of marketing. Great great and very helpful. ### ⭐⭐⭐⭐ One of the better books on sales letter creation *by A***M on June 23, 2011* Kennedy does a good deal of blowing his own horn, promoting his own sites and products he probably has a financial interest in. He also promotes his own copywriting skills and offers them for sale in the book. Moreover, he offers up his political views in more and more of his writing. When I buy a book, all I want is good, useful information --- not an ad for the author. But enough of that. This is a good book. As a professional copywriter who has written successful sales letters for over 40 years, I can tell you that Kennedy has presented some useful methods of putting together an effective sales letter. It's probably one of the better books on the subject to date. This update is a true update. Yes, there's some copy from previous editions but, for the most part, it's new stuff. Just about every copywriter has different ideas on what makes a good sales letter. Few agree on everything. But we all agree on the basics and that's more or less what you'll get here. This is not an in-depth book. It's not a course and you're not going to be able to go out and sell your skills as a copywriter for $15,000 a letter after you read it. But it will help you to get a basic understanding of the parts of the sales letter and how to put them together so they sell. Recommended. -- Susanna K. Hutcheson ## Frequently Bought Together - The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales. - The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! - No B.S. 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