---
product_id: 1863825
title: "Lexus: The Relentless Pursuit"
price: "R662"
currency: ZAR
in_stock: true
reviews_count: 13
url: https://www.desertcart.co.za/products/1863825-lexus-the-relentless-pursuit
store_origin: ZA
region: South Africa
---

# Lexus: The Relentless Pursuit

**Price:** R662
**Availability:** ✅ In Stock

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- **What is this?** Lexus: The Relentless Pursuit
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## Description

Lexus: The Relentless Pursuit [Dawson, Chester] on desertcart.com. *FREE* shipping on qualifying offers. Lexus: The Relentless Pursuit

Review: Five Stars - Excellent read, should be supplied with every Lexus LS400!
Review: Well Written and Researched - This book is well written and researched. Its main achievement is bringing together information from a variety of different sources both in English but particularly in Japanese. It briefly covers the history of Toyota before and after WWII and establishes the context for the launching of the Lexus brand in 1989 with the LS400. An alternative title might be: "Lexus: The Relentless Pursuit of German Luxury" since the company's main focus during the initial planning stages was to exceed in quality and reliability but significantly undercut in price the BMW 7-series and Mercedes-Benz SL500. The references are extensive and include the author's own articles for BusinessWeek as well as his interviews with Lexus officials in the US and Japan. It is no doubt challenging to construct a coherent narrative to describe the history of the most profitable division of one of the world's largest manufacturing companies in one of the most competitive global industries. This is particularly so since Toyota has a social and business structure quite unfamiliar to Western readers. Chester Dawson's proficiency with Japanese and links to the Japanese automotive press distinguish this book from that of another related book also written by a journalist: The Lexus Story: The Behind-The-Scenes Story of the #1 Automotive Luxury Brand . That other book provides numerous photos, charts, and timelines which complement the main text well; something which this book does not include. The Coda at the end of the second edition, written by Japanese journalist Hisao Inoue, provides important insights into the internal turmoil during the 2008 financial meltdown which led to the company's dark period of massive recalls and consumer complaints regarding product quality and reliability during 2009/2010. This really ought to have become a separate chapter. The book, which ends coverage in 2010, is in need of an update to describe exciting developments in electric/hybrid drivetrains and advanced driving assistance systems.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #408,905 in Books ( See Top 100 in Books ) #115 in Transportation Industry (Books) #208 in Automotive History (Books) #437 in Company Business Profiles (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (86) |
| Dimensions  | 5.9 x 0.7 x 8.9 inches |
| Edition  | Revised |
| ISBN-10  | 0470828048 |
| ISBN-13  | 978-0470828045 |
| Item Weight  | 2.31 pounds |
| Language  | English |
| Print length  | 300 pages |
| Publication date  | April 19, 2011 |
| Publisher  | Wiley |

## Images

![Lexus: The Relentless Pursuit - Image 1](https://m.media-amazon.com/images/I/612r7U5mQdL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Five Stars
*by P***N on March 3, 2017*

Excellent read, should be supplied with every Lexus LS400!

### ⭐⭐⭐⭐ Well Written and Researched
*by A***O on July 18, 2018*

This book is well written and researched. Its main achievement is bringing together information from a variety of different sources both in English but particularly in Japanese. It briefly covers the history of Toyota before and after WWII and establishes the context for the launching of the Lexus brand in 1989 with the LS400. An alternative title might be: "Lexus: The Relentless Pursuit of German Luxury" since the company's main focus during the initial planning stages was to exceed in quality and reliability but significantly undercut in price the BMW 7-series and Mercedes-Benz SL500. The references are extensive and include the author's own articles for BusinessWeek as well as his interviews with Lexus officials in the US and Japan. It is no doubt challenging to construct a coherent narrative to describe the history of the most profitable division of one of the world's largest manufacturing companies in one of the most competitive global industries. This is particularly so since Toyota has a social and business structure quite unfamiliar to Western readers. Chester Dawson's proficiency with Japanese and links to the Japanese automotive press distinguish this book from that of another related book also written by a journalist: The Lexus Story: The Behind-The-Scenes Story of the #1 Automotive Luxury Brand . That other book provides numerous photos, charts, and timelines which complement the main text well; something which this book does not include. The Coda at the end of the second edition, written by Japanese journalist Hisao Inoue, provides important insights into the internal turmoil during the 2008 financial meltdown which led to the company's dark period of massive recalls and consumer complaints regarding product quality and reliability during 2009/2010. This really ought to have become a separate chapter. The book, which ends coverage in 2010, is in need of an update to describe exciting developments in electric/hybrid drivetrains and advanced driving assistance systems.

### ⭐⭐⭐⭐⭐ Page Turner!!!
*by S***S on January 8, 2014*

I was very pleasantly pleased to find this book so engrossing that I did not want to put it down!

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-02-27*