--- product_id: 185544757 title: "Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free" brand: "smart beauty" price: "R1077" currency: ZAR in_stock: true category: "Smart Beauty" url: https://www.desertcart.co.za/products/185544757-smart-beauty-blonde-bleach-it-the-ultimate-lightener-for-dark store_origin: ZA region: South Africa --- # 100% Vegan & Cruelty-Free formula Plex Conditioner protects & rebuilds Cool Ash Toner reduces brassiness Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free **Brand:** smart beauty **Price:** R1077 **Availability:** ✅ In Stock ## Summary > ❄️ Turn heads with flawless ash blonde – the ethical glow-up your hair deserves! ## Quick Answers - **What is this?** Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free by smart beauty - **How much does it cost?** R1077 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/185544757-smart-beauty-blonde-bleach-it-the-ultimate-lightener-for-dark) ## Best For - smart beauty enthusiasts ## Why This Product - Trusted smart beauty brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Salon-Grade Plex Protection:** Rebuilds and strengthens hair while coloring for healthier locks. - • **Brass-Free Blonde Perfection:** Cool ash toner neutralizes unwanted warm tones for a flawless ash blonde finish. - • **Ethical Beauty You Can Trust:** Vegan, cruelty-free, paraben & sulfate-free with UK & EU professional standards. - • **Universal Hair Compatibility:** Formulated for all hair types and ethnicities, including chemically treated hair. - • **Effortless, Mess-Free Application:** Precision nozzle and non-drip cream formula make at-home coloring clean and easy. ## Overview Smart Beauty’s Ash Blonde Hair Dye is a permanent, vegan, and cruelty-free cream colorant enriched with Plex hair care technology. It lightens dark blonde hair without bleach, tones down brassiness with a cool ash finish, and nourishes hair during coloring. Suitable for all hair types and ethnicities, this mess-free, salon-quality formula offers full coverage, root touch-ups, highlights, and balayage with professional-grade ingredients trusted across the UK and Europe. ## Description desertcart.com : Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free : Beauty & Personal Care ## Features - Instead of going darker this season, turn your hair white as snow with blonde bleach hair dye color! This edgy and sexy look will have heads turning and jaws dropping the moment you step into the room. - Hair Bleach For Dark Hair: This hair bleach can lighten up to 8 levels, two applications will be needed if going from black to white hair or have thick or long hair. - Hair Bleach Powder and Peroxide: This hair bleach uses a professional quality blue dust-free bleach powder and peroxide 40 vol. Mixed to make a drip-free hair bleach cream paste - Hair Highlights Bleach: This hair bleach can be used in conjunction with a highlighting cap (sold separately) or use freehand to create stylish fine, chunky, or sections of blonde - Root Touch-up Blonde: The hair bleach kit is perfect for a blonde root touch up, mix only one of each of the sachets and apply with the brush provided ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00ATFPHFO | | ASIN | B00ATFPHFO | | Best Sellers Rank | #53,942 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #432 in Hair Color | | Brand Name | Smart Beauty | | Color | Bleach-It | | Container Type | Bottle | | Customer Reviews | 4.2 4.2 out of 5 stars (174) | | Full Cure Time | 60 minutes | | Hair Color Permanence | Permanent | | Hair Type | All | | Item Form | Cream | | Item Weight | 85 g | | Item model number | ASIN | | Manufacturer | Smart Beauty | | Manufacturer | Smart Beauty | | Manufacturer Part Number | Pack of 2 | | Material Features | Cruelty Free, Vegan | | Model Number | ASIN | | Number of Items | 1 | | Product Benefits | Conditioning, Lightening, Moisturizing, Nourishing, Straightening | | Product Dimensions | 2.2 x 3.54 x 6.65 inches; 3 ounces | | Recommended Uses For Product | Hair lightening, Highlighting, Root touch-up | | Suitable Hair Color | All Hair Colors | | UPC | 830577003315 | | UPC | 830577003315 | | Unit Count | 1 Count | ## Product Details - **Brand:** Smart Beauty - **Color:** Bleach-It - **Item Form:** Cream - **Package Information:** Bottle - **Product Benefits:** Conditioning, Lightening, Moisturizing, Nourishing, Straightening ## Images ![Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free - Image 1](https://m.media-amazon.com/images/I/51fDauLf9nL.jpg) ![Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free - Image 2](https://m.media-amazon.com/images/I/51HEZzEwpyL.jpg) ![Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free - Image 3](https://m.media-amazon.com/images/I/51f5+nzW9uL.jpg) ![Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free - Image 4](https://m.media-amazon.com/images/I/51OgTXW0nYL.jpg) ![Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free - Image 5](https://m.media-amazon.com/images/I/41F7p1VrgeL.jpg) ## Available Options This product comes in different **Color** options. ## Frequently Bought Together - Smart Beauty Plum Hair Dye Permanent with Plex Anti-breakage Technology, Cream Form, Vegan, PPD Free, For Light to Mid-dark Brown Hair - ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF) - Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner, Gently Cleanses & Conditions, Semi-Permanent Hair Color, 23 Shades, 12 Fl Oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/185544757-smart-beauty-blonde-bleach-it-the-ultimate-lightener-for-dark](https://www.desertcart.co.za/products/185544757-smart-beauty-blonde-bleach-it-the-ultimate-lightener-for-dark) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-10-10*