---
product_id: 181727343
title: "wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)"
brand: "wet n wild"
price: "R189"
currency: ZAR
in_stock: true
reviews_count: 12
category: "Wet N Wild"
url: https://www.desertcart.co.za/products/181727343-wet-n-wild-photo-focus-dewy-liquid-foundation-makeup-soft
store_origin: ZA
region: South Africa
---

# 100% cruelty-free & vegan Dewy, radiant finish Photo-friendly, no white cast wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)

**Brand:** wet n wild
**Price:** R189
**Availability:** ✅ In Stock

## Summary

> 💄 Glow up your selfie game with cruelty-free confidence!

## Quick Answers

- **What is this?** wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary) by wet n wild
- **How much does it cost?** R189 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/181727343-wet-n-wild-photo-focus-dewy-liquid-foundation-makeup-soft)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Buildable Coverage:** Seamlessly blend from medium to full coverage without feeling heavy.
- • **Flawless Dewy Glow:** Achieve a natural, radiant complexion that lasts all day.
- • **Ethical Beauty Choice:** Cruelty-free, talc-free, and formulated without harsh ingredients.
- • **Inclusive Shade Range:** 20 vegan, gluten-free shades tailored for every undertone.
- • **Photo-Ready Perfection:** Matte, light-diffusing formula prevents flashback for flawless selfies.

## Overview

wet n wild Photo Focus Dewy Liquid Foundation in Soft Beige offers a lightweight, buildable medium coverage with a radiant, dewy finish. Designed to prevent white cast in photos, it blends seamlessly for a natural look ideal for normal to dry skin. Available in 20 vegan and cruelty-free shades, this foundation is gluten- and talc-free, making it a top choice for ethical, photo-ready beauty.

## Description

The newest innovation to the cult-favorite photo Focus franchise: dewy foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, This moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

Review: Better than NARS. - I Saw this product in a YT makeup review to be a knock of off NARS, one of my favorite foundations. So cheap- I thought, why not see for myself. Providers a beautiful matte finish, hides minor skin blemishes. Light weight. A lot does a long ways. Today was my first day wearing it and I had three strangers compliment me on my complexion. The first thing my neighbor said when she saw me was, “ Your makeup looks great.” I changed nothing but my foundation.
Review: Don’t let the price fool you. It’s as good as the $15-$20 makeup. - Very happy with it so far. It looks pretty natural on my skin. After maybe 8 months of trial and error searching for a shade that is close to my neck color, I think I’ve finally found it! Shell Ivory! I’d bought a tested a few different brands and shades last year (Maybelline, L'Oréal, Nyx), and settled on the L’Oreal Infallible 32-hour, which seemed to match my face, but after a month or two, it seemed orangey like all the others I’ve tried. Whether I got too pale in winter or it oxidized in the bottle, I’m not sure. It was a decent brand otherwise. But after trying several foundations and shades, I was reluctant to potentially waste another $14-$18 per bottle to try two of the lighter shades in the Infalliable. It took a few tries just to get to the last shade. Every makeup I tried either oxidized or was just not the right shade. I’m 80% sure that I’m a neutral skin tone, but I think I have olive overtones also because makeup can get orange on me but too cool can make me look pinkish. On a whim, I decided to try Wet n Wild. I figured I could buy 3 bottles for the price of just one of the last brand. I took a chance and ordered what I thought would be two shades lighter and it worked!! She’ll Ivory for the win! It is fairly close to my neck color and NOT orange after wearing it all day. I haven’t tried wearing it out in the sun yet, so I’ll see if it survives an afternoon outside. But I’m very pleased thus far. The consistency is good and on par with the thickness of the L'Oréal. It also blends very well, so A+ for that. It definitely is DEWY, so you’ll have that glossy, sun-kissed glow. They do have other ones that are matte, but I chose the dewy to avoid the patchy, dry look some matte makeup can have. For example, I had tried the Nyx Blur makeup, but it was patchy, almost watery, and terrible looking on my skin. It looked like I tried to watercolor my face. The Wet n Wild and the L’Oreal Infallible were much better at blending, though honestly, I think the Wet n Wild might beat out the Infallible. Because of the dewiness, it just blends so easily. At the beginning of the day, it didn’t look like I had foundation on because it was so subtle with one layer on. At the end of the day, it was a little more obvious as my forehead lines tend to crease heavily and sometimes I get oily. But this was not a deal-breaker, especially because I cared more about matching my skin tone, oxidation, and blendability more than anything else. I’m pretty happy with it. $4-$6 is a good deal for the quality of this foundation. I thought it would be cheap and not as good as the L’Oreal and the nicer drugstore brands, but I was pleasantly surprised. I also have to add that I love the Wet n Wild Satin lipstick, too. To rank the foundations I recently tried: 1. Wet n Wild (best overall value for the price) 2. L’Oreal Infallible 32-Hour Wear (a good medium coverage foundation in a variety of shades; it lasts all day, as promised; while some beauty influencers said it doesn’t oxidize, I suspect it does, but it could just be my own skin type reacting with the formula). 3. Maybelline Fit Me Pressed Powder (I actually loved it and it builds well so you can go from light to a good medium coverage, but it oxidizes too much on me) 4. Nyx Blur (too patchy and watery, not thick enough like the other brands. You could potentially waste more product trying to build it up.) I’ve never been much of a makeup person and when I did wear makeup for special occasions, it was a loose powder, mineral foundation like Bare Minerals or lower end copycats. But now that I’m over 45, I feel like it’s time to wear makeup more often as I need medium coverage to even out my skin and cover freckles, wrinkles, and spots.

## Features

- YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos and deliver a radiant-looking complexion.
- SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
- BEST FACE FORWARD: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo ready for your next big thing. You've met your true makeup match.
- ALWAYS CRUELTY FREE: We are 100 percent cruelty free, and always have been. We also carry vegan makeup and tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more.
- STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B082YPXZW5 |
| ASIN  | B082YPXZW5 |
| Additional Features | Not Tested On Animals |
| Age Range Description | Adult |
| Best Sellers Rank | #2,126 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #27 in Foundation Makeup |
| Brand Name | wet n wild |
| Color | Soft Beige |
| Container Type | Bottle |
| Country as Labeled | Thailand |
| Coverage | Medium |
| Customer Reviews | 4.5 4.5 out of 5 stars (13,769) |
| Finish Types | Dewy |
| Item Dimensions | 1.1 x 1.38 x 3.62 inches |
| Item Form | Cream |
| Item Weight | 0.29 Ounces |
| Item model number  | 1111522 |
| Manufacturer | Markwins Beauty Brands |
| Manufacturer  | Markwins Beauty Brands |
| Manufacturer Part Number | 1111522 |
| Material Type Free | Gluten Free |
| Model Number | 1111522 |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Product Benefits | Flawless, Radiant Finish |
| Product Dimensions  | 1.1 x 1.38 x 3.62 inches; 0.29 ounces |
| Recommended Uses For Product | Face Makeup |
| Skin Tone | Medium |
| Skin Type | All |
| Specialty | Uneven Skin Tone |
| UPC | 077802115225 |
| UPC  | 077802115225 |

## Product Details

- **Color:** Soft Beige
- **Item Form:** Cream
- **Material Type Free:** Gluten Free
- **Recommended Uses For Product:** Face Makeup
- **Skin Type:** All

## Images

![wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary) - Image 1](https://m.media-amazon.com/images/I/71xYPKA+jLL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is one shade darker then rose ivory?**
A: They have no other cool tones until it gets to the darkest shades. In the matte version peach natural would be the next darkest cool-toned shade. The rose ivory is pale enough for red heads. Very disappointing that companies neglect cool skin tones.

**Q: What color is similar to a light/medium?**
A: Again, it’s all about your undertones. If you know your undertone, I could help you choose the proper shade in any foundation! There are good and bad foundations….depending on preference. What works for some doesn’t necessarily work for others because of their skin type. I ordered this foundation just to see what the hype was…I didn’t see it. Other than the price. There are some foundations that don’t have the undertone I need. Such as, Too Faced Cosmetics. They’re most popular foundation does not have my undertone in any of their colors. If you put on á foundation and it looks orange, you’re probably a pink undertone. If it looks yellow, probably an olive undertone….etc. You can go to a makeup counter at a mall or Sephora (in Kohls) and they have this thing that is supposed to tell you your tones. I already know I’m a neutral to cool undertone. I have been doing makeup for years. I love to help you. Do you know if you are “warm”, “cool”, or “neutral”? Or a combination? :)

**Q: Is nude ivory lighter than porcelain, because it looks lighter in the photos?**
A: no

**Q: What are the warm tones**
A: Warm tones are for skin with warm undertones. warm undertone means your skin has hints of yellow, peach or orange instead of pink or red like cool undertones have

## Customer Reviews

### ⭐⭐⭐⭐⭐ Better than NARS.
*by D***E on March 7, 2026*

I Saw this product in a YT makeup review to be a knock of off NARS, one of my favorite foundations. So cheap- I thought, why not see for myself. Providers a beautiful matte finish, hides minor skin blemishes. Light weight. A lot does a long ways. Today was my first day wearing it and I had three strangers compliment me on my complexion. The first thing my neighbor said when she saw me was, “ Your makeup looks great.” I changed nothing but my foundation.

### ⭐⭐⭐⭐⭐ Don’t let the price fool you. It’s as good as the $15-$20 makeup.
*by V***. on February 15, 2026*

Very happy with it so far. It looks pretty natural on my skin. After maybe 8 months of trial and error searching for a shade that is close to my neck color, I think I’ve finally found it! Shell Ivory! I’d bought a tested a few different brands and shades last year (Maybelline, L'Oréal, Nyx), and settled on the L’Oreal Infallible 32-hour, which seemed to match my face, but after a month or two, it seemed orangey like all the others I’ve tried. Whether I got too pale in winter or it oxidized in the bottle, I’m not sure. It was a decent brand otherwise. But after trying several foundations and shades, I was reluctant to potentially waste another $14-$18 per bottle to try two of the lighter shades in the Infalliable. It took a few tries just to get to the last shade. Every makeup I tried either oxidized or was just not the right shade. I’m 80% sure that I’m a neutral skin tone, but I think I have olive overtones also because makeup can get orange on me but too cool can make me look pinkish. On a whim, I decided to try Wet n Wild. I figured I could buy 3 bottles for the price of just one of the last brand. I took a chance and ordered what I thought would be two shades lighter and it worked!! She’ll Ivory for the win! It is fairly close to my neck color and NOT orange after wearing it all day. I haven’t tried wearing it out in the sun yet, so I’ll see if it survives an afternoon outside. But I’m very pleased thus far. The consistency is good and on par with the thickness of the L'Oréal. It also blends very well, so A+ for that. It definitely is DEWY, so you’ll have that glossy, sun-kissed glow. They do have other ones that are matte, but I chose the dewy to avoid the patchy, dry look some matte makeup can have. For example, I had tried the Nyx Blur makeup, but it was patchy, almost watery, and terrible looking on my skin. It looked like I tried to watercolor my face. The Wet n Wild and the L’Oreal Infallible were much better at blending, though honestly, I think the Wet n Wild might beat out the Infallible. Because of the dewiness, it just blends so easily. At the beginning of the day, it didn’t look like I had foundation on because it was so subtle with one layer on. At the end of the day, it was a little more obvious as my forehead lines tend to crease heavily and sometimes I get oily. But this was not a deal-breaker, especially because I cared more about matching my skin tone, oxidation, and blendability more than anything else. I’m pretty happy with it. $4-$6 is a good deal for the quality of this foundation. I thought it would be cheap and not as good as the L’Oreal and the nicer drugstore brands, but I was pleasantly surprised. I also have to add that I love the Wet n Wild Satin lipstick, too. To rank the foundations I recently tried: 1. Wet n Wild (best overall value for the price) 2. L’Oreal Infallible 32-Hour Wear (a good medium coverage foundation in a variety of shades; it lasts all day, as promised; while some beauty influencers said it doesn’t oxidize, I suspect it does, but it could just be my own skin type reacting with the formula). 3. Maybelline Fit Me Pressed Powder (I actually loved it and it builds well so you can go from light to a good medium coverage, but it oxidizes too much on me) 4. Nyx Blur (too patchy and watery, not thick enough like the other brands. You could potentially waste more product trying to build it up.) I’ve never been much of a makeup person and when I did wear makeup for special occasions, it was a loose powder, mineral foundation like Bare Minerals or lower end copycats. But now that I’m over 45, I feel like it’s time to wear makeup more often as I need medium coverage to even out my skin and cover freckles, wrinkles, and spots.

### ⭐⭐⭐⭐⭐ Great Flawless Foundation!
*by V***A on March 20, 2026*

I absolutely love this liquid foundation! At first, I accidentally bought the wrong color, but when I got the second shade, it was perfect for my complexion. It blends beautifully, feels lightweight, and gives such a smooth, flawless finish. I’ve received so many compliments, and it lasts all day without feeling heavy or cakey. Definitely a must-have for anyone looking for a reliable, high-quality foundation!

## Frequently Bought Together

- wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)
- e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory
- wet n wild Color Icon Blush, Effortless Matte Natural Sheer Glow & Seamless Blend, Luxuriously Infused Smooth Jojoba Oil, Cruelty-Free & Vegan - Pinch Me Pink

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-04-23*