---
product_id: 1787092
title: "Directions Colour Hair Dye 88ml (Cerise Pink)"
brand: "la riche"
price: "R527"
currency: ZAR
in_stock: true
reviews_count: 13
category: "La Riche"
url: https://www.desertcart.co.za/products/1787092-directions-colour-hair-dye-88ml-cerise-pink
store_origin: ZA
region: South Africa
---

# 36 vibrant shades Cruelty-free & vegan 88ml semi-permanent pot Directions Colour Hair Dye 88ml (Cerise Pink)

**Brand:** la riche
**Price:** R527
**Availability:** ✅ In Stock

## Summary

> 🎨 Dare to stand out with Cerise Pink – where bold meets brilliant!

## Quick Answers

- **What is this?** Directions Colour Hair Dye 88ml (Cerise Pink) by la riche
- **How much does it cost?** R527 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/1787092-directions-colour-hair-dye-88ml-cerise-pink)

## Best For

- la riche enthusiasts

## Why This Product

- Trusted la riche brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ethical Glam:** 100% vegan formula, never tested on animals—beauty with a conscience
- • **Trusted Legacy:** Over 30 years of expert hair color innovation you can rely on
- • **Perfect Precision:** 88ml pot with 49mm wide opening for easy, mess-free application
- • **Unleash Your Bold:** 36 electrifying colors to mix & match for endless creativity
- • **Fade on Your Terms:** Semi-permanent formula that lets you switch up your look without commitment

## Overview

La Riche Directions Cerise Pink is a semi-permanent hair dye offering 88ml of vibrant, mixable color from a trusted brand with 30+ years of expertise. Featuring a tamper-proof lid and wide opening for easy application, this vegan, cruelty-free formula delivers bold, long-lasting color that fades gracefully, perfect for trendsetters who love to experiment.

## Description

La Riche Directions are simply one of the best and brightest hair dye colours on the market bar none! La Riche have been making Directions Hair Dye for over 30 years, making them one of the most trusted, respected and experienced hair dye brands in the world! Directions are available in 36 bright hair dye colours. All shades can be mixed which means the possibilities are endless. 88ml of Directions Hair Dye per pot. Tamper proof lid. 49mm opening in tub for easy use with tint brush – sold separately. Vegan friendly hair dye. Full instructions and details on how to use are included with each tub. This hair dye has not been tested on animals. Authorised stockist.

Review: I LOVE This Dye! - I've been wanting pink hair for a long time. Since I have dark hair, I went to the salon to get it professionally done. Unfortunately, the professional color didn't last longer than a month. My friend recommended La Riche to me, and I initially tried "Carnation Pink", but it was too pastel for me, and it didn't last for very long (my hair doesn't hold light colors very well). I decided to go bold with "Cerise", and I love it! I redyed my (professionally lightened) hair ten days ago and have washed it three times. There's been a little bit of dye on my pillow, but other than that, it's got great staying power. In the pictures: Hair loose is Day 2 of the dye job. Hair braided is Day 10 (today) of the dye job. Give La Riche New Directions a try if you want bold, beautiful hair.
Review: Vibrant temporary color - Love their dyes! Unlike an previous reviewer, I have never had a problem with it bleeding onto anything. I stripe my blonde/white hair ( rather than a full head) and leave it on for 15 minutes (maybe that's the difference?), then rinse until the water runs clear, shampoo and condition. I use an old towel right after dyeing, but otherwise -- I have never had a problem with the color staining anything. I find on my hair it's vibrant for about a week and then starts to fade which for me is great because I change the color pretty frequently. (the color on the photo is Poppy Red).

## Features

- La Riche Directions Semi Permanent Hair Dye
- Bright hair dye colours
- Tamper proof lid
- Instructions included
- Not tested on animals

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B001BFNG6I |
| Best Sellers Rank | #812,045 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5,908 in Hair Color |
| Customer Reviews | 4.7 4.7 out of 5 stars (2,463) |
| Is Discontinued By Manufacturer  | No |
| Item model number  | 4210 |
| Manufacturer  | La Riche Hair Dye |
| Product Dimensions  | 2.17 x 2.17 x 2.76 inches; 3.88 ounces |

## Product Details

- **Brand:** La Riche
- **Color:** Cerise
- **Item Form:** Liquid
- **Package Information:** Tub
- **Product Benefits:** Long-lasting color, easy application, cruelty-free

## Images

![Directions Colour Hair Dye 88ml (Cerise Pink) - Image 1](https://m.media-amazon.com/images/I/71kraW+PSCL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ I LOVE This Dye!
*by G***J on June 28, 2019*

I've been wanting pink hair for a long time. Since I have dark hair, I went to the salon to get it professionally done. Unfortunately, the professional color didn't last longer than a month. My friend recommended La Riche to me, and I initially tried "Carnation Pink", but it was too pastel for me, and it didn't last for very long (my hair doesn't hold light colors very well). I decided to go bold with "Cerise", and I love it! I redyed my (professionally lightened) hair ten days ago and have washed it three times. There's been a little bit of dye on my pillow, but other than that, it's got great staying power. In the pictures: Hair loose is Day 2 of the dye job. Hair braided is Day 10 (today) of the dye job. Give La Riche New Directions a try if you want bold, beautiful hair.

### ⭐⭐⭐⭐⭐ Vibrant temporary color
*by C***A on June 13, 2016*

Love their dyes! Unlike an previous reviewer, I have never had a problem with it bleeding onto anything. I stripe my blonde/white hair ( rather than a full head) and leave it on for 15 minutes (maybe that's the difference?), then rinse until the water runs clear, shampoo and condition. I use an old towel right after dyeing, but otherwise -- I have never had a problem with the color staining anything. I find on my hair it's vibrant for about a week and then starts to fade which for me is great because I change the color pretty frequently. (the color on the photo is Poppy Red).

### ⭐⭐⭐⭐⭐ Amazing!
*by S***N on January 10, 2017*

My favorite hair dye so far! Very pigmented, color is true to what is advertised! Will dye your skin though, be careful!

## Frequently Bought Together

- La Riche Directions Colour Hair Dye 88ml (Cerise Pink)
- Directions Hair Colour - Violet 88ml Pot by La Riche

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-09*