--- product_id: 1704814 title: "Marketing the Moon: The Selling of the Apollo Lunar Program (Mit Press)" price: "R1433" currency: ZAR in_stock: true url: https://www.desertcart.co.za/products/1704814-marketing-the-moon-the-selling-of-the-apollo-lunar-program store_origin: ZA region: South Africa --- # Hasselblad: first camera on the moon 94% TV audience tuned in Iconic Apollo 11 mission coverage Marketing the Moon: The Selling of the Apollo Lunar Program (Mit Press) **Price:** R1433 **Availability:** ✅ In Stock ## Summary > 🌕 Own the story behind the moon landing’s legendary marketing triumph! ## Quick Answers - **What is this?** Marketing the Moon: The Selling of the Apollo Lunar Program (Mit Press) - **How much does it cost?** R1433 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/1704814-marketing-the-moon-the-selling-of-the-apollo-lunar-program) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Marketing Meets History:** Explore how cutting-edge brand journalism and product placement made the moon landing a shared cultural moment. - • **Vintage Visual Treasures:** Enjoy rare, never-before-published photos and artwork that bring the Apollo era to life. - • **Epic PR Campaign Unveiled:** Dive into the most successful public relations story ever told, where NASA turned space exploration into a national spectacle. - • **Heroic Astronaut Branding:** Discover how astronauts became the ultimate patriotic icons, shaping American identity and media culture. - • **Top-Rated Space Marketing Classic:** Join thousands of readers who rated this book 4.8/5, a must-have for PR pros and space enthusiasts alike. ## Overview Marketing the Moon chronicles NASA’s groundbreaking public relations campaign that transformed the Apollo lunar program into a cultural phenomenon, blending heroic storytelling, strategic media engagement, and iconic product placements to captivate 94% of American TV viewers during Apollo 11. ## Description One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons ? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon , David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations. ## Features - Used Book in Good Condition ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,280,974 in Books ( See Top 100 in Books ) #361 in Public Relations (Books) #1,441 in Astrophysics & Space Science (Books) #3,862 in Communication & Media Studies | | Customer Reviews | 4.8 out of 5 stars 66 Reviews | ## Images ![Marketing the Moon: The Selling of the Apollo Lunar Program (Mit Press) - Image 1](https://m.media-amazon.com/images/I/613tfPmv15L.jpg) ## Frequently Bought Together - Marketing the Moon: The Selling of the Apollo Lunar Program - WILEY Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/1704814-marketing-the-moon-the-selling-of-the-apollo-lunar-program](https://www.desertcart.co.za/products/1704814-marketing-the-moon-the-selling-of-the-apollo-lunar-program) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-11-08*