---
product_id: 17022581
title: "Google Analytics Demystified: A Hands-On Approach (Second Edition)"
price: "R259"
currency: ZAR
in_stock: true
reviews_count: 12
url: https://www.desertcart.co.za/products/17022581-google-analytics-demystified-a-hands-on-approach-second-edition
store_origin: ZA
region: South Africa
---

# Google Analytics Demystified: A Hands-On Approach (Second Edition)

**Price:** R259
**Availability:** ✅ In Stock

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- **What is this?** Google Analytics Demystified: A Hands-On Approach (Second Edition)
- **How much does it cost?** R259 with free shipping
- **Is it available?** Yes, in stock and ready to ship
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## Description

Google Analytics Demystified: A Hands-On Approach (Second Edition) [Davis, Joel J.] on desertcart.com. *FREE* shipping on qualifying offers. Google Analytics Demystified: A Hands-On Approach (Second Edition)

Review: By Far - The best self help book on Google Analytics - I bought this book a couple of weeks ago. I had already purchased "Google Adwords and Google Analytics" by Benjamin Mangold about a year ago. That's a very good book to get started, and I learned quite a bit. However, I really wanted to go a bit further in learning the real ins and outs of Google Analytics. Joel Davis wrote the perfect book. If you're new to Google Analytics, then start from the beginning. I started right off reading the chapters that dug into different concepts more deeply than what I had already read in other books. If you're not setting up micro and macro conversions - good luck. If you're running an Adwords campaign without setting up Google Analytics you're really missing out and probably paying at least twice as much for advertising that you need to. I highly recommend this book to take your Google Analytics knowledge to the next level.
Review: Index is useless, but instructions are clear. - The only way to use this book is to actually start at the beginning and read through it page by page. When trying to learn a specific task, it is too difficult to actually find anything you are looking for - the index is useless, and the table of contents is not very revealing. I usually find things missing from the index, but I could not find one single item in this index. I gave up trying and started reading through the book as directed. I learned quite a bit using the direct approach, but in my busy life I have still not finished it. My interest, though, was for a personal web page, not for a business.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #11,093,538 in Books ( See Top 100 in Books ) #108 in Website Analytics #6,921 in Information Management (Books) #7,752 in Web Design (Books) |
| Customer Reviews | 4.5 4.5 out of 5 stars (18) |
| Dimensions  | 7.01 x 1.47 x 10 inches |
| Edition  | 2nd |
| ISBN-10  | 151485824X |
| ISBN-13  | 978-1514858240 |
| Item Weight  | 3.1 pounds |
| Language  | English |
| Print length  | 738 pages |
| Publication date  | July 22, 2015 |
| Publisher  | CreateSpace Independent Publishing Platform |

## Images

![Google Analytics Demystified: A Hands-On Approach (Second Edition) - Image 1](https://m.media-amazon.com/images/I/41kC7s4h9qL.jpg)
![Google Analytics Demystified: A Hands-On Approach (Second Edition) - Image 2](https://m.media-amazon.com/images/I/514MkfaSRSL.jpg)
![Google Analytics Demystified: A Hands-On Approach (Second Edition) - Image 3](https://m.media-amazon.com/images/I/71ZGInAtHoL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ By Far - The best self help book on Google Analytics
*by M***K on June 25, 2016*

I bought this book a couple of weeks ago. I had already purchased "Google Adwords and Google Analytics" by Benjamin Mangold about a year ago. That's a very good book to get started, and I learned quite a bit. However, I really wanted to go a bit further in learning the real ins and outs of Google Analytics. Joel Davis wrote the perfect book. If you're new to Google Analytics, then start from the beginning. I started right off reading the chapters that dug into different concepts more deeply than what I had already read in other books. If you're not setting up micro and macro conversions - good luck. If you're running an Adwords campaign without setting up Google Analytics you're really missing out and probably paying at least twice as much for advertising that you need to. I highly recommend this book to take your Google Analytics knowledge to the next level.

### ⭐⭐⭐ Index is useless, but instructions are clear.
*by P***R on February 22, 2016*

The only way to use this book is to actually start at the beginning and read through it page by page. When trying to learn a specific task, it is too difficult to actually find anything you are looking for - the index is useless, and the table of contents is not very revealing. I usually find things missing from the index, but I could not find one single item in this index. I gave up trying and started reading through the book as directed. I learned quite a bit using the direct approach, but in my busy life I have still not finished it. My interest, though, was for a personal web page, not for a business.

### ⭐⭐⭐⭐⭐ Google Analytics finally demystified!
*by F***P on November 23, 2016*

I've always had trouble finding my way around in Google Analytics. I knew how to use the program thanks to online courses and other books, understanding GA was something completely different. Mr. Davis' book helped me to finally get a grip on GA. I will never be a super star at analytics but right now I understand what GA is telling me about my websites and that's a major improvement. 5 stars for this excellent book!

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-02-24*