---
product_id: 1701245
title: "Reinventing Professional Services: Building Your Business in the Digital Marketplace"
price: "R731"
currency: ZAR
in_stock: true
reviews_count: 8
url: https://www.desertcart.co.za/products/1701245-reinventing-professional-services-building-your-business-in-the-digital-marketplace
store_origin: ZA
region: South Africa
---

# Innovative digital marketing insights Proven growth strategies Authentic networking techniques Reinventing Professional Services: Building Your Business in the Digital Marketplace

**Price:** R731
**Availability:** ✅ In Stock

## Summary

> 🚀 Elevate your professional game with digital savvy and authentic hustle!

## Quick Answers

- **What is this?** Reinventing Professional Services: Building Your Business in the Digital Marketplace
- **How much does it cost?** R731 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/1701245-reinventing-professional-services-building-your-business-in-the-digital-marketplace)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **From Student to Pro:** Actionable tips for emerging professionals to build visibility and credibility early on.
- • **Build Genuine Connections:** Learn how to authentically engage and grow your professional network beyond just followers.
- • **Master the Digital Hustle:** Unlock cutting-edge strategies to thrive in the fast-paced online marketplace.
- • **Future-Proof Your Practice:** Adapt to evolving tech and social media trends to stay ahead of competitors.
- • **Expert Insights & Real Stories:** Benefit from interviews with industry leaders and practical anecdotes that bring concepts to life.

## Overview

Reinventing Professional Services by Ari Kaplan is a must-read guide for professionals aiming to excel in today’s digital marketplace. Combining practical marketing theory with real-world strategies, it empowers readers to build authentic client relationships, leverage social media effectively, and future-proof their business in an ever-evolving online environment. Highly rated and packed with expert interviews, this book is essential for anyone serious about standing out and growing their professional services in the digital age.

## Description

Reinventing Professional Services: Building Your Business in the Digital Marketplace [Kaplan, Ari] on desertcart.com. *FREE* shipping on qualifying offers. Reinventing Professional Services: Building Your Business in the Digital Marketplace

Review: Reinventing Professional Services: Building Your Business in the Digital Marketplace - Ari Kaplan has essentially cracked the code on professionals succeeding in today's online world. His latest guide, Reinventing Professional Services: Building Your Business in the Digital Marketplace, contains the roadmap to grow your business and thrive in today's fast-paced and dynamic digital environment. Ari breaks down every aspect of operating a business on the web, combining vital 21st-century business and marketing theory with "hustler"-like strategies to improve client relations and make businesses more searchable in the digital marketplace. From how to be savvy with social media, to tips for students to effectively network, Ari Kaplan thoroughly and eloquently lays out the steps to online success. Many professionals, especially older ones, may feel intimidated by social media, a mentality which is inevitably detrimental to business as this world is increasingly more dependant on social media and marketing. Ari teaches professionals how to effectively and authentically connect with their audiences and create long-standing relationships through sincere communication. Ari sprinkles personal anecdotes throughout the book, rendering it not only an informative read, but also an extremely engaging one. Through scores of interviews with impressive leaders from a variety of fields, Ari provides the reader with countless examples of how professionals can use digital tools available at their disposal to not only increase their online presence, but also their overall marketability. Reinventing Professional Services is a must-read for any professional serious about standing out in today's ever-changing technological world.
Review: Useful professional services marketing ideas - A well-respected education, industry experience, and a book of contacts are no longer enough for a professional service provider to achieve success; greater entrepreneurial skills are now required, and each professional is now forced to become a hustler, according to Ari Kaplan in this book. The book seeks to help professionals find their way in a more informal, instant world. To increase your professional opportunities, you need to become what the author describes as a "visible enthusiastic expert". Social media provide means by which you can increase your visibility, and technology offers ways of improving communication. Networking is still important, but it has become more complicated with the rise of social media platforms. Networking is not about collecting business cards, Facebook friends or followers, but about connecting and relating to people. The book goes on to describe a number of other topics relevant to the marketing of professional services, including how to seize opportunities in a difficult economic environment, flexibility in fee arrangements, networking for students, the importance of knowing your clients' businesses, how to maximise the value you offer to clients, building trust, setting expectations, handling mistakes, and cultivating community. Most professionals do not enjoy hustling for business, and they are likely to feel uncomfortable with some of the advice given in this book. On the other hand, there are now numerous different ways in which professional networking can be achieved, and any reader is likely to derive inspiration from at least some of the many tools which the author mentions. This is not the most systematic treatment of professional services marketing that I have read, but it contains quite a number of useful ideas.

## Features

- Used Book in Good Condition

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #3,995,589 in Books ( See Top 100 in Books ) #77 in Law Office Marketing & Advertising (Books) #404 in Legal Services (Books) #688 in Business Structural Adjustment |
| Customer Reviews | 4.5 out of 5 stars 26 Reviews |

## Images

![Reinventing Professional Services: Building Your Business in the Digital Marketplace - Image 1](https://m.media-amazon.com/images/I/61iS1KtPWOL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Reinventing Professional Services: Building Your Business in the Digital Marketplace
*by J***H on April 10, 2012*

Ari Kaplan has essentially cracked the code on professionals succeeding in today's online world. His latest guide, Reinventing Professional Services: Building Your Business in the Digital Marketplace, contains the roadmap to grow your business and thrive in today's fast-paced and dynamic digital environment. Ari breaks down every aspect of operating a business on the web, combining vital 21st-century business and marketing theory with "hustler"-like strategies to improve client relations and make businesses more searchable in the digital marketplace. From how to be savvy with social media, to tips for students to effectively network, Ari Kaplan thoroughly and eloquently lays out the steps to online success. Many professionals, especially older ones, may feel intimidated by social media, a mentality which is inevitably detrimental to business as this world is increasingly more dependant on social media and marketing. Ari teaches professionals how to effectively and authentically connect with their audiences and create long-standing relationships through sincere communication. Ari sprinkles personal anecdotes throughout the book, rendering it not only an informative read, but also an extremely engaging one. Through scores of interviews with impressive leaders from a variety of fields, Ari provides the reader with countless examples of how professionals can use digital tools available at their disposal to not only increase their online presence, but also their overall marketability. Reinventing Professional Services is a must-read for any professional serious about standing out in today's ever-changing technological world.

### ⭐⭐⭐⭐ Useful professional services marketing ideas
*by J***S on July 14, 2011*

A well-respected education, industry experience, and a book of contacts are no longer enough for a professional service provider to achieve success; greater entrepreneurial skills are now required, and each professional is now forced to become a hustler, according to Ari Kaplan in this book. The book seeks to help professionals find their way in a more informal, instant world. To increase your professional opportunities, you need to become what the author describes as a "visible enthusiastic expert". Social media provide means by which you can increase your visibility, and technology offers ways of improving communication. Networking is still important, but it has become more complicated with the rise of social media platforms. Networking is not about collecting business cards, Facebook friends or followers, but about connecting and relating to people. The book goes on to describe a number of other topics relevant to the marketing of professional services, including how to seize opportunities in a difficult economic environment, flexibility in fee arrangements, networking for students, the importance of knowing your clients' businesses, how to maximise the value you offer to clients, building trust, setting expectations, handling mistakes, and cultivating community. Most professionals do not enjoy hustling for business, and they are likely to feel uncomfortable with some of the advice given in this book. On the other hand, there are now numerous different ways in which professional networking can be achieved, and any reader is likely to derive inspiration from at least some of the many tools which the author mentions. This is not the most systematic treatment of professional services marketing that I have read, but it contains quite a number of useful ideas.

### ⭐⭐⭐⭐⭐ Kaplan provides an original approach to digital marketing
*by S***M on February 9, 2012*

A lot has been written these days about technology's impact on the changing landscape of professional services. Author Ari Kaplan approaches these trends by focusing on strategies professionals can incorporate in order to be successful in today's marketplace. "We must engage in a broader conversation that enables providers of services to reinvent instead of simply repeat past services," he says. Technology is a driver of that conversation as well as social media, but ultimately, the most successful professionals today are what Kaplan refers to as White Collar Hustlers. The recession and technology's impact has made it more difficult for professionals to build and sustain relationships with the same longevity as in years past. Now, professionals need to "hustle" by becoming more entrepreneurial - from identifying common connections with clients or customers by leveraging social media to becoming Visible Enthusiastic Experts, those who create opportunities to interact with their core audience. Kaplan argues that success today requires both skill and style and explains how technology can help professionals hone both. His practical approach allows readers to either apply any one of or all of his strategies to their business. Each chapter provides a thoughtful, overall message that applies to professional service providers such as lawyers, doctors or accountants and marketers, as well. Kaplan does a great job in underscoring the value of personal interaction. "While technology offers advantages in terms of setting the foundation for sincere relationships, personal interaction is what helps it develop. Mastering the balance between technology and the relationship that it impacts, however, often contributes to professional success. Kaplan's real-life examples of success from law firms are obviously relatable, particularly in an industry that is only recently becoming more comfortable with the concepts of digital marketing. Kaplan provides professionals with a wide ranging number of individual concepts that are useful to both those beginning their digital education, such as the students he references in the chapter "Students Have Everything to Gain from the White Collar Hustle" to the more seasoned tech-savvy professional who is seeking new and innovative ways to expand their network and ultimately their book of business.

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-02*