---
product_id: 1632023
title: "La Riche Directions Colour Hair Dye 88ml (Silver)"
brand: "la riche"
price: "R634"
currency: ZAR
in_stock: true
reviews_count: 13
category: "La Riche"
url: https://www.desertcart.co.za/products/1632023-la-riche-directions-colour-hair-dye-88ml-silver
store_origin: ZA
region: South Africa
---

# 15 min fast cure time 36 vibrant shades 100% cruelty-free & vegan La Riche Directions Colour Hair Dye 88ml (Silver)

**Brand:** la riche
**Price:** R634
**Availability:** ✅ In Stock

## Summary

> ✨ Dare to shine with silver that speaks volumes!

## Quick Answers

- **What is this?** La Riche Directions Colour Hair Dye 88ml (Silver) by la riche
- **How much does it cost?** R634 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/1632023-la-riche-directions-colour-hair-dye-88ml-silver)

## Best For

- la riche enthusiasts

## Why This Product

- Trusted la riche brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Trusted Expertise:** Over 30 years of industry-leading hair dye innovation and quality.
- • **Ethical Beauty Choice:** Vegan formula with no animal testing—beauty without compromise.
- • **Quick & Easy Application:** 15-minute full cure time with a wide 49mm tub opening for effortless tint brush use.
- • **Condition While You Color:** Leaves hair silky soft and vibrant, combining care with bold style.
- • **Endless Color Possibilities:** Mix and match 36 vivid shades for a truly unique look.

## Overview

La Riche Directions Silver is a semi-permanent, vegan-friendly hair dye offering 36 bright, mixable colors in a convenient 88ml tub. Trusted for over 30 years, it delivers vibrant, long-lasting color with a quick 15-minute cure time, cruelty-free formulation, and easy application designed for professional and creative use.

## Description

La Riche Directions are simply one of the best and brightest hair dye colours on the market bar none! La Riche have been making Directions Hair Dye for over 30 years, making them one of the most trusted, respected and experienced hair dye brands in the world! Directions are available in 36 bright hair dye colours. All shades can be mixed which means the possibilities are endless. 88ml of Directions Hair Dye per pot. Tamper proof lid. 49mm opening in tub for easy use with tint brush – sold separately. Vegan friendly hair dye. Full instructions and details on how to use are included with each tub. This hair dye has not been tested on animals. Authorised stockist.

Review: Great Dye Conditions While Coloring - Silver I really love this stuff it conditions while it colors, clean up is easy. But sadly I think my hair is resistant to it because it did not take despite the very light hair I have. It sure left my hair silky soft smiles
Review: The silver is a steel blue purple color and you ... - The silver is a steel blue purple color and you can use conditioner with it to lighten the color, just make sure your hair is as light as possible and tone out brassy tones or this silver color will get muddied.

## Features

- La Riche Directions Semi Permanent Hair Dye
- Bright hair dye colours
- Tamper proof lid
- Instructions included
- Not tested on animals

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00155T40Q |
| Best Sellers Rank | #1,456,252 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #9,643 in Hair Color |
| Brand | La Riche |
| Brand Name | La Riche |
| Color | Silver |
| Container Type | Tub |
| Customer Reviews | 3.6 out of 5 stars 1,779 Reviews |
| Full Cure Time | 15 Minutes |
| Global Trade Identification Number | 05034843001233 |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | Normal |
| Item Form | Cream |
| Item Weight | 86 Grams |
| Manufacturer | La Riche |
| Manufacturer Part Number | 4212 |
| Material Features | Cruelty Free, Vegan |
| Material Type Free | Animal Derived Ingredients Free |
| Model Number | 4212 |
| Number of Items | 1 |
| Package Information | Tub |
| Product Benefits | Vibrant, Long-Lasting Color |
| Recommended Uses For Product | Hair coloring |
| Suitable Hair Color | Silver |
| UPC | 798256635472 743102954740 778714363864 792486980555 880147827582 799891698440 |
| Unit Count | 3 Fluid Ounces |

## Product Details

- **Color:** Silver
- **Package Information:** Tub
- **Product Benefits:** Vibrant, Long-Lasting Color
- **Brand:** La Riche
- **Item Form:** Cream

## Images

![La Riche Directions Colour Hair Dye 88ml (Silver) - Image 1](https://m.media-amazon.com/images/I/71Bk5f5rUYL.jpg)
![La Riche Directions Colour Hair Dye 88ml (Silver) - Image 2](https://m.media-amazon.com/images/I/51dNNZYN2JL.jpg)
![La Riche Directions Colour Hair Dye 88ml (Silver) - Image 3](https://m.media-amazon.com/images/I/41oJjSEIEjL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great Dye Conditions While Coloring
*by R***N on August 23, 2015*

Silver I really love this stuff it conditions while it colors, clean up is easy. But sadly I think my hair is resistant to it because it did not take despite the very light hair I have. It sure left my hair silky soft smiles

### ⭐⭐⭐⭐⭐ The silver is a steel blue purple color and you ...
*by T***M on December 7, 2017*

The silver is a steel blue purple color and you can use conditioner with it to lighten the color, just make sure your hair is as light as possible and tone out brassy tones or this silver color will get muddied.

### ⭐ Washed Out Completely
*by S***D on October 27, 2016*

I used the whole jar. Left it in for 25 minutes (the directions say 15-20) and it washed out completely. No results what so ever -- not even a tint. What a total waste of money.

## Frequently Bought Together

- La Riche Directions Colour Hair Dye 88ml (Silver)
- Directions Hair Colour - Violet 88ml Pot by La Riche

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**Shop now:** [https://www.desertcart.co.za/products/1632023-la-riche-directions-colour-hair-dye-88ml-silver](https://www.desertcart.co.za/products/1632023-la-riche-directions-colour-hair-dye-88ml-silver)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-07-11*