--- product_id: 1617985 title: "Superior Preference Fade-Defying + Shine Permanent Hair Color, 6 Light Brown, Pack of 1, Hair Dye" brand: "l'oreal paris" price: "R681" currency: ZAR in_stock: true category: "L'oreal Paris" url: https://www.desertcart.co.za/products/1617985-superior-preference-fade-defying-shine-permanent-hair-color-6-light store_origin: ZA region: South Africa --- # 25 min full cure time Fade-defying shine system 50+ luminous shades Superior Preference Fade-Defying + Shine Permanent Hair Color, 6 Light Brown, Pack of 1, Hair Dye **Brand:** l'oreal paris **Price:** R681 **Availability:** ✅ In Stock ## Summary > ✨ Own your shade, outshine the crowd! 🌟 ## Quick Answers - **What is this?** Superior Preference Fade-Defying + Shine Permanent Hair Color, 6 Light Brown, Pack of 1, Hair Dye by l'oreal paris - **How much does it cost?** R681 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/1617985-superior-preference-fade-defying-shine-permanent-hair-color-6-light) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Eco-Conscious Beauty:** Packaged with compostable materials for a sustainable, guilt-free glow. - • **Nourishing Gel Formula:** Ammonia-free gel paired with Care Supreme Conditioner delivers silky, shiny hair. - • **Long-Lasting Brilliance:** Experience vibrant, fade-defying color that stays radiant wash after wash. - • **Quick & Easy Application:** Just 25 minutes to salon-quality permanent color at home—no compromise on time or results. - • **Tailored Shade Selection:** Choose from over 50 luminous shades to express your unique style flawlessly. ## Overview L'Oreal Paris Superior Preference 6 Light Brown is a permanent hair color kit featuring a unique fade-defying gel formula combined with a shine-enhancing Care Supreme Conditioner. With over 50 shades available, it delivers long-lasting, vibrant color in just 25 minutes, is ammonia-free, and comes in eco-friendly packaging—perfect for professionals seeking salon-quality results and sustainable beauty. ## Description Product Description Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. desertcart.com Follow the enclosed instructions.Store between 50° and 80°F ## Features - Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine - Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black - L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème - Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00006JN4M | | ASIN | B00006JN4M | | Best Sellers Rank | #196 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color | | Brand Name | L'Oreal Paris | | Color | 06 Light Brown | | Container Type | Box | | Customer Reviews | 4.5 4.5 out of 5 stars (59,060) | | Full Cure Time | 25 minutes | | Hair Color Permanence | Permanent | | Hair Type | Normal | | Item Form | Gel | | Item Weight | 0.01 kg | | Item model number | 071249253106 | | Manufacturer | L'Oreal Paris | | Manufacturer | L'Oreal Paris | | Manufacturer Part Number | 071249253106 | | Material Feature | Compostable Warning | | Material Features | Compostable | | Material Type Free | Ammonia Free | | Model Number | 071249253106 | | Number of Items | 1 | | Package Size Name | Single | | Product Benefits | Hair Coloring, Shine Enhancing | | Product Dimensions | 2.4 x 3.6 x 6.2 inches; 0.35 ounces | | Recommended Uses For Product | Softening | | Set Name | Superior Preference | | Suitable Hair Color | Medium Brown | | UPC | 071249253106 | | UPC | 071249253106 | | Unit Count | 1 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** 06 Light Brown - **Item Form:** Gel - **Package Information:** Box - **Product Benefits:** Hair Coloring, Shine Enhancing ## Images ![Superior Preference Fade-Defying + Shine Permanent Hair Color, 6 Light Brown, Pack of 1, Hair Dye - Image 1](https://m.media-amazon.com/images/I/81b3isNqS3L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is permanent hair dye?** A: Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy. **Q: What does fade-defying color mean, and how does it work in a permanent hair color formula?** A: Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading. **Q: Does Superior Preference permanent hair color provide full gray coverage?** A: Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage. **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner. ## Frequently Bought Together - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6 Light Brown, Pack of 1, Hair Dye - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6 Light Brown Hair Dye Kit, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 - L'Oreal Paris Hair Color Root Cover Up Temporary Gray Concealer Spray, Light Brown, 2 Ounce --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/1617985-superior-preference-fade-defying-shine-permanent-hair-color-6-light](https://www.desertcart.co.za/products/1617985-superior-preference-fade-defying-shine-permanent-hair-color-6-light) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-10-16*