---
product_id: 158426632
title: "Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition"
price: "R1368"
currency: ZAR
in_stock: true
reviews_count: 13
url: https://www.desertcart.co.za/products/158426632-strategic-brand-management-building-measuring-and-managing-brand-equity-global
store_origin: ZA
region: South Africa
---

# Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

**Price:** R1368
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
- **How much does it cost?** R1368 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/158426632-strategic-brand-management-building-measuring-and-managing-brand-equity-global)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition [Keller, Kevin Lane, Swaminathan, Vanitha] on desertcart.com. *FREE* shipping on qualifying offers. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Review: Great branding book for your branding course - Kevin Keller is the authority in Branding. Great overview of the most important branding concepts
Review: Condition: Used - Acceptable - Arrived incredibly fast, especially before Christmas. The condition of the book was in line with the description. Happy to have the textbook for class. Thanks!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #91,047 in Books ( See Top 100 in Books ) #13 in Global Marketing (Books) #40 in Business Marketing |
| Customer Reviews | 4.4 4.4 out of 5 stars (140) |
| Dimensions  | 8.39 x 0.98 x 10.79 inches |
| Edition  | 5th |
| ISBN-10  | 1292314966 |
| ISBN-13  | 978-1292314969 |
| Item Weight  | 2.86 pounds |
| Language  | English |
| Print length  | 600 pages |
| Publication date  | October 8, 2019 |
| Publisher  | Pearson |

## Images

![Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition - Image 1](https://m.media-amazon.com/images/I/81+NAkkk28L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great branding book for your branding course
*by M***F on October 30, 2024*

Kevin Keller is the authority in Branding. Great overview of the most important branding concepts

### ⭐⭐⭐⭐⭐ Condition: Used - Acceptable
*by J***N on December 15, 2023*

Arrived incredibly fast, especially before Christmas. The condition of the book was in line with the description. Happy to have the textbook for class. Thanks!

### ⭐⭐⭐⭐⭐ Amazing insight
*by J***S on April 14, 2023*

This is a phenomenal book with clear real world examples

## Frequently Bought Together

- Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
- Branding: In Five and a Half Steps
- Building a StoryBrand: Clarify Your Message So Customers Will Listen

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---

*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-02-13*