---
product_id: 15655957
title: "The Quest for Alpha: The Holy Grail of Investing"
brand: "larry e. swedroe"
price: "R512"
currency: ZAR
in_stock: true
reviews_count: 5
url: https://www.desertcart.co.za/products/15655957-the-quest-for-alpha-the-holy-grail-of-investing
store_origin: ZA
region: South Africa
---

# The Quest for Alpha: The Holy Grail of Investing

**Brand:** larry e. swedroe
**Price:** R512
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Quest for Alpha: The Holy Grail of Investing by larry e. swedroe
- **How much does it cost?** R512 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/15655957-the-quest-for-alpha-the-holy-grail-of-investing)

## Best For

- larry e. swedroe enthusiasts

## Why This Product

- Trusted larry e. swedroe brand quality
- Free international shipping included
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## Description

The Quest for Alpha: The Holy Grail of Investing

## Images

![The Quest for Alpha: The Holy Grail of Investing - Image 1](https://m.media-amazon.com/images/I/61fXdNyuBnL.jpg)
![The Quest for Alpha: The Holy Grail of Investing - Image 2](https://m.media-amazon.com/images/I/7180gtaMoVL.jpg)
![The Quest for Alpha: The Holy Grail of Investing - Image 3](https://m.media-amazon.com/images/I/31fwMj2GJ9L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ The last word on active vs. passive investing
*by J***T on May 11, 2011*

This newest book by Mr Swedroe will be one of the all-time classics in the literature on investing!Unlike other excellent books on passive investing by Swedroe, Bogle, Bernstein, Ferri, Ellis, and Malkiel, this book does not tell you how to choose an asset allocation or specific types of funds. Instead he has distilled the several decades of academic research on passive investing [index funds] vs. actively managed funds [market timing, stock picking], and with these facts and clear logic and prose, written what should be the last word on the subject.Buy and read this book! Then, when the market ais zooming, or even more, when the market breaks, take it out and read it again before the Sirens of Wall Street lure you with their next "hot new product".I have always learned many things from reading [and re-reading] Mr Swedroe's books, but I think I enjoyed this one the most [so far], even though I had read many of the source materials [as many as I have been able to find and digest].With many of the heroes of everyday investors [Bogle, Ellis, Malkiel] now in their 80s, we [and they!] can rest assured that their efforts will be continued by the "younger" generation.

### ⭐⭐⭐⭐⭐ I found it!
*by C***A on March 23, 2011*

Let me repeat what some of my shipmates have already said, Larry Swedroe have done it again. Caveat Emptor, I have read every single book written by Larry Swedroe (written solo, or with members of his team). I follow his "Wise Investing" blog. The Quest for Alpha is easy to read, and easy to follow, but here is a warning, make sure you find a comfortable place to start reading the book because you are not going to let it go for a couple of hours. And here is another warning, if you are looking for a book about beating the markets or how to make an easy buck investing, this is not the book for you. If you are looking for a winning strategy (in investing), then order this book today, and if you can not order the book for some reason, then take a walk (walking is good) to your favorite public library and do a quick review (if the book is available). Thanks for reading.p.s. Good job to "Team Amazon" for delivering a copy of this book in record time.

### ⭐⭐⭐⭐⭐ The Quest for Alpha
*by C***G on April 7, 2011*

I'm an amature when it comes to investing but am always reading on ways to invest my 401k. I have been interested in index funds for some time and saw an article in a newpaper about this book. I ordered the book in the hopes it wasn't over my head in financial jargon. After reading, I was very satifified. It was something I could understand and it was just what I needed to learn why index funds are what I was looking for. I'm happy to settle for average rather than try and pick the next big winner and maybe getting stuck with the next big loser. I'm currently in the process of a gradual rebalancing with index funds. My wife and I recently retired, so I wanted to keep some money in stock based mutuals and not just bonds but didn't want to gamble anymore than necessary. Results yet to be determined............but the book is great.

## Frequently Bought Together

- The Quest for Alpha: The Holy Grail of Investing
- The Power of Passive Investing: More Wealth with Less Work
- The Investor's Manifesto: Preparing for Prosperity, Armageddon, and Everything in Between

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-18*