--- product_id: 145144051 title: "Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 1.7 Fl Oz (50ml)" brand: "the london grooming company" price: "R605" currency: ZAR in_stock: true reviews_count: 8 category: "The London Grooming Company" url: https://www.desertcart.co.za/products/145144051-define-for-men-strong-all-day-hold-low-sheen-finish store_origin: ZA region: South Africa --- # Low sheen natural shine Strong all-day hold Cruelty & paraben free formula Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 1.7 Fl Oz (50ml) **Brand:** the london grooming company **Price:** R605 **Availability:** ✅ In Stock ## Summary > 💼 Elevate your style game with hold that works as hard as you do. ## Quick Answers - **What is this?** Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 1.7 Fl Oz (50ml) by the london grooming company - **How much does it cost?** R605 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/145144051-define-for-men-strong-all-day-hold-low-sheen-finish) ## Best For - the london grooming company enthusiasts ## Why This Product - Trusted the london grooming company brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Effortless Washout:** Water-soluble formula means no residue, just clean hair ready for your next bold look. - • **Travel-Ready & Gym-Proof:** Compact 50ml size fits TSA rules and gym bags, so your style stays sharp wherever your day takes you. - • **Clean & Conscious Grooming:** Crafted with cruelty-free, alcohol-free, and paraben-free ingredients for the mindful modern professional. - • **Subtle Shine, Maximum Impact:** Achieve a polished, low-sheen finish that says ‘effortlessly refined’ without the greasy look. - • **Unshakable Confidence All Day:** Experience a powerful hold that keeps your style flawless from morning meetings to after-hours networking. ## Overview The London Grooming Company Define For Men is a premium 50ml hair clay delivering strong all-day hold with a natural low-sheen finish. Formulated in the UK with cruelty-free, alcohol-free, and paraben-free ingredients like lanolin and oud wood, it offers a salon-quality, easy-to-wash styling solution suitable for all hair types. Perfectly sized for travel and gym use, it keeps your look sharp and polished from dawn till dusk. ## Description Welcome to The London Grooming Company Elegance is found in enduring quality and performance, and the traditions of our past are the foundation every London Grooming product is built from. Building on these traditions, we've collaborated with the UK's finest barbers to craft a modern collection tailored for the 21st-century gentleman. With updated accents and enhanced efficiency, our products consistently delight. Welcome to The London Grooming Company Elegance is found in enduring quality and performance, and the traditions of our past are the foundation every London Grooming product is built from. Building on these traditions, we've collaborated with the UK's finest barbers to craft a modern collection tailored for the 21st-century gentleman. With updated accents and enhanced efficiency, our products consistently delight. Shop Our Hair Styling Range Visit the Store Shop Our Hair Styling Range Visit the Store What do we sell? The London Grooming Company is here to inspire style, confidence, and self-expression with our men's luxury grooming products. Our catalog includes hair styling products, beard care, and skincare. What makes our products unique? Each product is made from luxury ingredients sourced from around the world for their quality and performance. They are then combined to offer the ultimate experience in skin and hair care. How are our products made? All of our products have been designed, crafted, and manufactured in the UK. Our entire catalog is paraben, sulphate, and cruelty-free. What do we sell? The London Grooming Company is here to inspire style, confidence, and self-expression with our men's luxury grooming products. Our catalog includes hair styling products, beard care, and skincare. What makes our products unique? Each product is made from luxury ingredients sourced from around the world for their quality and performance. They are then combined to offer the ultimate experience in skin and hair care. How are our products made? All of our products have been designed, crafted, and manufactured in the UK. Our entire catalog is paraben, sulphate, and cruelty-free. Shop Our Beard & Shave Range Visit the Store Shop Our Beard & Shave Range Review: Quality - This stuff is the best it works just like the clay but adds a subtle shine. Gives you that fresh out the shower look but with volume. High quality Review: Very strong smell - I like this product, it works very well. But the fragrance is way too overwhelming. I use very little on my long curly hair and it overpowers the smell of all my other products. ## Features - Salon Quality: Cera alba increases hold and encourages new hair growth while taming flyaways, perfect for a sleek, slicked-back final look. - Texturizing: Our product offers a very strong hold and a low sheen finish for a natural shine; It's a perfect TSA-friendly travel product or gym bag essential to keep your hairstyle secure during busy days. - Natural: This hair paste is cruelty-free, alcohol-free, paraben-free, and made with minimal, high-quality ingredients including lanolin and oud wood for hydration and a pleasant smell. - How to Use: Using a pea size amount, rub into palms and fingers to gently warm the product before distributing evenly through the hair and creating your desired style. - Versatile: Suitable for all hair types at medium length, this pliable shaping cream is formulated with water-soluble ingredients making it easy to wash out after use. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07T9PFXTG | | Best Sellers Rank | #110,609 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1,615 in Hair Styling Gels | | Brand Name | The London Grooming Company | | Customer Reviews | 4.0 out of 5 stars 45 Reviews | | Hair Type | All | | Item Form | Clay | | Item Volume | 50 Milliliters | | Liquid Volume | 50 Milliliters | | Manufacturer | The London Grooming Company | | Material Type Free | Alcohol Free, Paraben Free, Sulfate Free | | Number of Items | 1 | | Product Benefits | Lightweight, Reworkable, Natural shine, Strong hold | | Scent | Natural | | Scent Name | Natural | | UPC | 720171984977 | | Unit Count | 1.7 Ounce | ## Product Details - **Product Benefits:** Lightweight, Reworkable, Natural shine, Strong hold - **Hair Type:** All - **Material Type Free:** Alcohol Free, Paraben Free, Sulfate Free - **Scent:** Natural - **Liquid Volume:** 50 Milliliters ## Images ![Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 1.7 Fl Oz (50ml) - Image 1](https://m.media-amazon.com/images/I/61Xse4RFvKL.jpg) ![Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 1.7 Fl Oz (50ml) - Image 2](https://m.media-amazon.com/images/I/61hgoVSbOrL.jpg) ![Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 1.7 Fl Oz (50ml) - Image 3](https://m.media-amazon.com/images/I/51L20A8fe8L.jpg) ![Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 1.7 Fl Oz (50ml) - Image 4](https://m.media-amazon.com/images/I/61ctlYKdcyL.jpg) ![Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 1.7 Fl Oz (50ml) - Image 5](https://m.media-amazon.com/images/I/61f7Io9E5XL.jpg) ## Available Options This product comes in different **Style** options. ## Questions & Answers **Q: Can you provide an ingredient list?** A: AQUA, PETROLATUM, VP/VA COPOLYMER, CETEARETH-20, CERA ALBA (BEESWAX), COPERNICIA CERIFERA (CARNAUBA) WAX, LANOLIN, OZOKERITE, POLYQUATERNIUM 11, OLETH-5, BENZYL ALCOHOL, DEHYDROACETIC ACID, PARFUM, LINALOOL, D-LIMONENE, LILIAL, CITRAL. **Q: Is this cruelty free?** A: Yes, this is cruelty free, paraben free, and water soluble. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Quality *by A***E on March 8, 2026* This stuff is the best it works just like the clay but adds a subtle shine. Gives you that fresh out the shower look but with volume. High quality ### ⭐⭐⭐ Very strong smell *by A***A on September 19, 2022* I like this product, it works very well. But the fragrance is way too overwhelming. I use very little on my long curly hair and it overpowers the smell of all my other products. ### ⭐ Don’t be fooled *by N***N on May 3, 2024* This is 2x smaller as purchased last time yet the price is still the same!! Too bad I need it for wedding tomorrow, I would have returned it. BE CAREFUL ## Frequently Bought Together - The London Grooming Company Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 1.7 Fl Oz (50ml) - The London Grooming Company - Matte Hair Powder for Men | Mens Hair Powder | Texture Powder for Styling | Medium All-Day Hold 0.7 Ounces (20 grams) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/145144051-define-for-men-strong-all-day-hold-low-sheen-finish](https://www.desertcart.co.za/products/145144051-define-for-men-strong-all-day-hold-low-sheen-finish) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-08-15*