---
product_id: 139651130
title: "Loreal Excel Hicolor H03 Tube Soft Brown 1.74oz"
brand: "l'oreal technique"
price: "R446"
currency: ZAR
in_stock: true
reviews_count: 6
category: "L'oreal Technique"
url: https://www.desertcart.co.za/products/139651130-loreal-excel-hicolor-h03-tube-soft-brown-1-74oz
store_origin: ZA
region: South Africa
---

# Lifts 3-4 levels in one step Rich, conditioning creme formula Quick 30-minute processing Loreal Excel Hicolor H03 Tube Soft Brown 1.74oz

**Brand:** l'oreal technique
**Price:** R446
**Availability:** ✅ In Stock

## Summary

> 🎯 Elevate your dark hair game—bold color, zero brass, zero hassle!

## Quick Answers

- **What is this?** Loreal Excel Hicolor H03 Tube Soft Brown 1.74oz by l'oreal technique
- **How much does it cost?** R446 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/139651130-loreal-excel-hicolor-h03-tube-soft-brown-1-74oz)

## Best For

- l'oreal technique enthusiasts

## Why This Product

- Trusted l'oreal technique brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Brass-Free Perfection:** Neutralizes unwanted orange tones for a flawless, natural brown.
- • **Long-Lasting Vibrance:** True-to-shade color that resists fading and stays fresh.
- • **Effortless Lift & Tone:** No pre-lightening needed—transform dark hair in a single step.
- • **Salon-Quality Conditioning:** Smooth creme formula penetrates deeply, leaving hair soft and nourished.
- • **Fast & Flexible Application:** 30-minute process with brush, bowl, or bottle—perfect for busy pros.

## Overview

L'Oreal Excellence HiColor H03 Soft Brown is a permanent hair color specially formulated to lift dark hair 3-4 levels without pre-lightening. Its rich creme formula neutralizes brassiness while conditioning hair, delivering intense, long-lasting color in just 30 minutes. Ideal for professionals and trendsetters seeking vibrant, natural-looking brown tones with minimal effort.

## Description

Product Description Excellence HiColor Permanent Hair Color is permanent hair color specifically created for dark hair (black to medium brown). Developed to lift dark hair in one single step without brassiness. This breakthrough technology lifts hair 3-4 levels. A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color. True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color. Directions 1. Ensure your hair is dry and free of styling products before coloring. 2. Wear gloves provided in the box to protect your skin. 3. Apply the color mixture evenly to your hair, following the 'bullet_point' instruction: 'No drip application'. 4. Set a timer for the 'full_cure_time' attribute value: '30.0 minutes'. 5. Rinse your hair thoroughly after the timer goes off, then apply the conditioner included in the box. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Safety Warning Haircolor can cause an allergic reaction. Wear gloves. See more

Review: Doesn't come with developer - Doesn't come with developer or gloves, you have to buy the developer separately which I didn't realise, for £20 you would think everything would be included. Not worth the price
Review: It left a beautiful color

## Features

- Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown).
- No need to pre-lighten or bleach hair prior to application.
- Lifts hair 3-4 levels in one single step. Neutralizes brassiness.
- Rich, smooth creme formula conditions and penetrates hair. Provides intense, long-lasting color that resists fading.
- Mix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. May be used with brush & bowl, or bottle application. Read pack instructions & safety warnings carefully prior to use.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0002Z8PL4 |
| ASIN  | B0002Z8PL4 |
| Best Sellers Rank | 69,394 in Beauty ( See Top 100 in Beauty ) 869 in Permanent Hair Colour |
| Brand | L'OREAL TECHNIQUE |
| Colour | Brown |
| Country of origin  | USA |
| Customer Reviews | 4.1 4.1 out of 5 stars (191) |
| Customer reviews | 4.1 4.1 out of 5 stars (191) |
| Date First Available | 6 Aug. 2012 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Cream |
| Is discontinued by manufacturer  | Yes |
| Item dimensions L x W x H | 16.9 x 4.7 x 16.9 centimetres |
| Item model number | 41051151 |
| Item model number  | 41051151 |
| Manufacturer | L'Oreal |
| Manufacturer  | L'Oreal |
| Package Weight | 0.07 Kilograms |
| Package dimensions | 18.8 x 7.9 x 3.3 centimetres |
| Product Dimensions | 16.9 x 4.7 x 16.9 cm; 68 g |
| Product Dimensions  | 16.9 x 4.7 x 16.9 cm; 68 g |
| Speciality | Natural |

## Product Details

- **Brand:** L'OREAL TECHNIQUE
- **Colour:** Brown
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Sodium Chloride Free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Intense, long-lasting color
- **Unit count:** 49.3 gram

## Images

![Loreal Excel Hicolor H03 Tube Soft Brown 1.74oz - Image 1](https://m.media-amazon.com/images/I/81SN5xwU7LL.jpg)

## Questions & Answers

**Q: Is developer included?**
A: No, developer must be purchased separately. This item should be used with L'Oreal Technique Oreor Creme Developer at a ratio of 1 part color to 1 part developer. Read pack instructions & safety warnings carefully prior to use.

**Q: Is HiColor right for me?**
A: HiColor is suitable for dark hair (black to medium brown).

**Q: If needed, how can I remove this hair color?**
A: To remove color, apply ColorZap hair color remover to dry hair, starting at roots. Leave on for 20 minutes. Rinse, shampoo, and condition.

**Q: Is a mixing bowl and brush included?**
A: No, this item does not include a mixing bowl and brush.

## Customer Reviews

### ⭐ Doesn't come with developer
*by S***Y on 23 May 2025*

Doesn't come with developer or gloves, you have to buy the developer separately which I didn't realise, for £20 you would think everything would be included. Not worth the price

### ⭐⭐⭐⭐⭐ Review
*by M***H on 27 September 2025*

It left a beautiful color

### ⭐⭐⭐⭐ Review
*by N***Y on 17 February 2025*

I dyed my locs with it. Just buy one more box than what you think you need. The tube is small

## Frequently Bought Together

- L'Oréal Technique HiColor Browns & Blondes Permanent Hair Color - Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting
- L'OREAL TECHNIQUE Oreor 20 Volume Developer - Hair Color Developer, Creamy Formula For Uniform Results, Combine With Color of Your Choice, 16 Fl Oz
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips

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**Shop now:** [https://www.desertcart.co.za/products/139651130-loreal-excel-hicolor-h03-tube-soft-brown-1-74oz](https://www.desertcart.co.za/products/139651130-loreal-excel-hicolor-h03-tube-soft-brown-1-74oz)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-02-22*