---
product_id: 1390182
title: "Men Pure-Formance Pomade | Strong Hold Hair Pomade | Non-Greasy Formula | Water-Based | Short to Medium-Length Hair, 2.5 Ounce"
brand: "aveda"
price: "R1162"
currency: ZAR
in_stock: true
reviews_count: 8
category: "Aveda"
url: https://www.desertcart.co.za/products/1390182-men-pure-formance-pomade-strong-hold-hair-pomade-non-greasy
store_origin: ZA
region: South Africa
---

# 100% vegan & cruelty-free Water-based, non-greasy Strong hold all day Men Pure-Formance Pomade | Strong Hold Hair Pomade | Non-Greasy Formula | Water-Based | Short to Medium-Length Hair, 2.5 Ounce

**Brand:** aveda
**Price:** R1162
**Availability:** ✅ In Stock

## Summary

> 💼 Elevate your grooming game with a pomade that means business.

## Quick Answers

- **What is this?** Men Pure-Formance Pomade | Strong Hold Hair Pomade | Non-Greasy Formula | Water-Based | Short to Medium-Length Hair, 2.5 Ounce by aveda
- **How much does it cost?** R1162 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/1390182-men-pure-formance-pomade-strong-hold-hair-pomade-non-greasy)

## Best For

- aveda enthusiasts

## Why This Product

- Trusted aveda brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Versatile Styling:** Perfect for short to medium-length hair with pliable texture for effortless definition.
- • **All-Day Strong Hold:** Lock your style in place without stiffness or flakes.
- • **Hydrating Nourishment:** Infuses moisture for healthier, happier hair.
- • **Ethical & Clean Beauty:** 100% vegan, Leaping Bunny certified, and free from harmful chemicals.
- • **Lightweight & Non-Greasy:** Water-based formula keeps hair fresh, never heavy or sticky.

## Overview

Aveda Men Pure-Formance Pomade is a water-based, strong-hold styling wax designed for short to medium-length hair. It offers a non-greasy, lightweight feel while hydrating hair with a clean, vegan formula free from parabens and synthetic fragrances. Certified cruelty-free and crafted for the modern professional, it ensures your style stays sharp and fresh all day.

## Description

Find the perfect shape and style for you with Aveda Men Pure-Formance Pomade. Our lightweight, water-based formula gives strong hold without feeling greasy, heavy, or sticky. It’s best for short to medium-length hair, and the pliable texture lets you experiment with different textures and definition. Formulated without: Animal-Derived Ingredients, Mineral Oil, SLS, SLES, Synthetic Fragrance, Parabens, Phthalates, Petrolatum, Paraffin, and Formaldehyde Donors. The Aveda Men Pure-Formance line was developed with men’s hair and styling needs in mind and includes shampoo, conditioner, Shave Cream, and a variety of styling pastes, gels, and pomades for all hair types.

Review: Great stuff - Great product. Love Aveda.
Review: Great hair product - Keeps hair in place, shine without greasy look, great for thick hair with curl

## Features

- Strong Hold Hair Pomade for Men: Keep your shape and style in place all day with Aveda Men Pure-Formance Pomade. Gives strong yet pliable hold.
- Non-Greasy Formula: Since Pure-Formance Pomade is water-based, it doesn’t feel sticky, heavy, or greasy in your hair.
- Adds Moisture: Keep your hair feeling hydrated, healthier looking, and happy with this nourishing pomade.
- How to Use: Work a small amount between palms and apply evenly through damp or dry hair.
- Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B002CMLS14 |
| Best Sellers Rank | #43,515 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #116 in Hair Styling Pomades |
| Brand Name | Aveda |
| Customer Reviews | 4.5 out of 5 stars 475 Reviews |
| Global Trade Identification Number | 00018084851050, 00018084851302, 00721866365958, 00885788230593, 05054596027045, 07104822174161, 08656112527021 |
| Hair Type | All |
| Item Form | Wax |
| Item Volume | 75 Milliliters |
| Item Weight | 131 Grams |
| Liquid Volume | 75 Milliliters |
| Manufacturer | Aveda |
| Material Type Free | Vegan |
| Number of Items | 1 |
| Product Benefits | Helps mold and style short to medium-length hair into any maintainable shape. |
| Scent | Citrus |
| Scent Name | Citrus |
| UPC | 885168545163 885788230593 885209883964 885617026243 018084851050 721866365958 827161508806 018084851302 |
| Unit Count | 2.5 Ounce |

## Product Details

- **Hair Type:** All
- **Liquid Volume:** 75 Milliliters
- **Material Type Free:** Vegan
- **Product Benefits:** Helps mold and style short to medium-length hair into any maintainable shape.
- **Scent:** Citrus

## Images

![Men Pure-Formance Pomade | Strong Hold Hair Pomade | Non-Greasy Formula | Water-Based | Short to Medium-Length Hair, 2.5 Ounce - Image 1](https://m.media-amazon.com/images/I/61Ev70yA71L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great stuff
*by A***R on January 4, 2026*

Great product. Love Aveda.

### ⭐⭐⭐⭐⭐ Great hair product
*by M***B on May 13, 2024*

Keeps hair in place, shine without greasy look, great for thick hair with curl

### ⭐⭐⭐⭐⭐ re: husband loves it
*by G***L on January 27, 2024*

not to stiff but hold hispanic hair well, his hair is thinner and it still works real good!!

## Frequently Bought Together

- Aveda Men Pure-Formance Pomade | Strong Hold Hair Pomade | Non-Greasy Formula | Water-Based | Short to Medium-Length Hair, 2.5 Ounce
- Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 2.5 Fl Oz
- Aveda Men Pure-Formance Grooming Clay | Strong Hold | Matte Finish | Lightweight, 2.5 Ounce

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**Shop now:** [https://www.desertcart.co.za/products/1390182-men-pure-formance-pomade-strong-hold-hair-pomade-non-greasy](https://www.desertcart.co.za/products/1390182-men-pure-formance-pomade-strong-hold-hair-pomade-non-greasy)

---

*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-04*