--- product_id: 1373428 title: "Magenta Semi Permanent Hair Color Magenta" brand: "ion" price: "R997" currency: ZAR in_stock: true reviews_count: 8 url: https://www.desertcart.co.za/products/1373428-magenta-semi-permanent-hair-color-magenta store_origin: ZA region: South Africa --- # 40 min full cure time Vegan & cruelty-free formula No developer, ammonia, or peroxide needed Magenta Semi Permanent Hair Color Magenta **Brand:** ion **Price:** R997 **Availability:** ✅ In Stock ## Summary > 🎉 Turn heads with fearless magenta—bold color, zero compromise! ## Quick Answers - **What is this?** Magenta Semi Permanent Hair Color Magenta by ion - **How much does it cost?** R997 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/1373428-magenta-semi-permanent-hair-color-magenta) ## Best For - ion enthusiasts ## Why This Product - Trusted ion brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Clean & Conscious:** Formulated without ammonia or peroxide, 100% vegan and cruelty-free for guilt-free glam - • **Vivid Magenta Impact:** Achieve brilliantly intense, high-fashion color in just 20-40 minutes - • **Italian Craftsmanship:** Expertly formulated in Italy to deliver salon-quality results at home - • **Effortless Application:** No developer required—just apply directly or mix with conditioner for a custom glow - • **Long-Lasting Brilliance:** Semi-permanent formula keeps your color fresh and vibrant up to 6 weeks with easy refills ## Overview Ion Magenta Semi-Permanent Hair Color delivers a vivid, ammonia-free magenta shade that transforms pre-lightened or color-treated hair in 20-40 minutes. This vegan, cruelty-free cream requires no developer or peroxide, making it an easy, guilt-free way to refresh your look with long-lasting brilliance. Expertly crafted in Italy, it’s perfect for millennials seeking bold, sustainable style without the salon price tag. ## Description ion Color Brilliance Semi-Permanent Brights are hi-fashion hair color shades designed to give vivid boldly intense results. In 20 to 40 minutes ion Color Brilliance Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance Brights can be applied to pre-lightened hair and natural or colored hair. Review: Fun Colours-Long Lasting! - I absolutely /LOVE/ these colours. Currently I own Aqua, Sky Blue, Magenta, and Teal. I've used both Aqua and Sky Blue, though I just bought Magenta and Teal. DO NOT APPLY THIS DIRECTLY FROM THE TUBE INTO YOUR HAIR!! I cannot stress that enough! MIX IT WITH CONDITIONER It doesn't dilute the colour unless you use a minute amount of pigment. This is also useful when you want to do a deep conditioning treatment after bleaching. First time, I left it on for a half hour and it worked pretty well. The second time, three hours. My hair has never been softer. I bought shower caps so next time I'm leaving it in overnight. WARNING: This shit stains like crazy. Make sure you wipe off any dye that ends up on the sink as soon as you're done. Apply vaseline to your hairline and ears so it doesn't stain there either. Also: with the blue MAKE SURE YOUR HAIR IS WHITE AS YOU CAN GET IT. Any yellow in your hair will turn green. Remember kindergarten? Yellow + Blue = Green. Regardless: awesome product, super cheap [about $5 a tube in store] especially since you mix it with conditioner. I've only used 1/4 of my Aqua and 1/8 of my Sky Blue. If you can, buy it directly from Sally's and buy it in bulk when it's on sale. I plan to get my hands on their new pastel line and try them out too. Review: Love this color! - This is my go to/favorite fun hair color! I have used it for almost a year, and as with any vibrant color it fades faster than I’d hope, but I still have some color at my 6 week appointment for a “refill”. First pic is day of my “refill” the second is 6wks out. ## Features - No developer required - Brilliantly intense hair color - No ammonia or peroxide - Formulated in Italy - Vegan & Cruelty-Free (Product not tested on animals) ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B007VDWF5M | | Best Sellers Rank | #312,646 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2,347 in Hair Color | | Brand | ion | | Brand Name | ion | | Color | Magenta | | Container Type | Tube | | Customer Reviews | 3.9 out of 5 stars 168 Reviews | | Full Cure Time | 40 minutes | | Hair Color Permanence | Semi-Permanent | | Hair Type | chemically-treated-hair | | Item Form | Cream | | Manufacturer | Arcadia Beauty Labs LLC | | Manufacturer Part Number | 305075 | | Material Features | Natural | | Number of Items | 1 | | Package Information | Tube | | Product Benefits | Hair Coloring | | Recommended Uses For Product | For pre-lightened hair | | Suitable Hair Color | All Hair Colors | | Unit Count | 2.05 Ounce | ## Product Details - **Brand:** ion - **Color:** Magenta - **Item Form:** Cream - **Package Information:** Tube - **Product Benefits:** Hair Coloring ## Images ![Magenta Semi Permanent Hair Color Magenta - Image 1](https://m.media-amazon.com/images/I/61rgT1m5VvL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Fun Colours-Long Lasting! *by B***E on August 30, 2013* I absolutely /LOVE/ these colours. Currently I own Aqua, Sky Blue, Magenta, and Teal. I've used both Aqua and Sky Blue, though I just bought Magenta and Teal. DO NOT APPLY THIS DIRECTLY FROM THE TUBE INTO YOUR HAIR!! I cannot stress that enough! MIX IT WITH CONDITIONER It doesn't dilute the colour unless you use a minute amount of pigment. This is also useful when you want to do a deep conditioning treatment after bleaching. First time, I left it on for a half hour and it worked pretty well. The second time, three hours. My hair has never been softer. I bought shower caps so next time I'm leaving it in overnight. WARNING: This shit stains like crazy. Make sure you wipe off any dye that ends up on the sink as soon as you're done. Apply vaseline to your hairline and ears so it doesn't stain there either. Also: with the blue MAKE SURE YOUR HAIR IS WHITE AS YOU CAN GET IT. Any yellow in your hair will turn green. Remember kindergarten? Yellow + Blue = Green. Regardless: awesome product, super cheap [about $5 a tube in store] especially since you mix it with conditioner. I've only used 1/4 of my Aqua and 1/8 of my Sky Blue. If you can, buy it directly from Sally's and buy it in bulk when it's on sale. I plan to get my hands on their new pastel line and try them out too. ### ⭐⭐⭐⭐⭐ Love this color! *by H***S on August 15, 2019* This is my go to/favorite fun hair color! I have used it for almost a year, and as with any vibrant color it fades faster than I’d hope, but I still have some color at my 6 week appointment for a “refill”. First pic is day of my “refill” the second is 6wks out. ### ⭐ Not what is advertised. *by G***E on June 6, 2026* NOT AT ALL what I ordered! I am so extremely disappointed! I just ordered one of these and it was exactly as shown. So I ordered five more and got sent something completely different! I ordered what was advertised as 5 boxes of the original formula of the Ion Brights semi permanent hair color, and was sent the new formulation, which is nothing like the original. This advertisement is for the original formula. The new formula is crap! It’s not even close to the same magenta color, it’s runny and comes out blotchy. On top of all that it doesn’t even stay in the hair, it washes out so quickly! I have used the same Ion Brights for over 15 years and this was such a let down to not get what was shown. ## Frequently Bought Together - Ion Magenta Semi Permanent Hair Color Magenta - ion After Color Treatment --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/1373428-magenta-semi-permanent-hair-color-magenta](https://www.desertcart.co.za/products/1373428-magenta-semi-permanent-hair-color-magenta) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-09-11*