---
product_id: 135693710
title: "WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Red"
brand: "colorcharm"
price: "R334"
currency: ZAR
in_stock: true
reviews_count: 13
category: "Colorcharm"
url: https://www.desertcart.co.za/products/135693710-wella-color-charm-permanent-liquid-hair-color-for-gray-coverage
store_origin: ZA
region: South Africa
---

# Up to 45 min processing for vibrant, lasting color 62 mixable shades across 5 tonal families Liquifuse Tech for deep saturation WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Red

**Brand:** colorcharm
**Price:** R334
**Availability:** ✅ In Stock

## Summary

> 🔥 Unlock vibrant, fade-proof color that commands attention! 🌟

## Quick Answers

- **What is this?** WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Red by colorcharm
- **How much does it cost?** R334 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/135693710-wella-color-charm-permanent-liquid-hair-color-for-gray-coverage)

## Best For

- colorcharm enthusiasts

## Why This Product

- Trusted colorcharm brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Subtle Floral Scent:** Gentle fragrance enhances your coloring experience without overpowering.
- • **Flawless Gray Coverage:** Liquifuse Technology ensures every strand is perfectly covered, banishing grays with ease.
- • **Quick & Easy Application:** Simple 1:2 mix ratio and a total processing time under 45 minutes for salon-quality results at home.
- • **Vibrant & Fade-Resistant:** Enjoy up to 43% more shine and long-lasting color that resists fading, keeping your look fresh and bold.
- • **Endless Color Possibilities:** Choose from 62 intermixable shades in neutral, ash, gold, warm, and red tones to express your unique style.

## Overview

WELLA Color Charm Permanent Liquid Hair Color uses advanced Liquifuse Technology to deliver superior gray coverage and up to 43% more shine. With 62 mixable shades across five tonal families, it offers endless customization. This fade-resistant formula processes in under 45 minutes and features a gentle floral scent, making it a top choice for professionals and color enthusiasts seeking vibrant, long-lasting results.

## Description

Buy COLORCHARM Permanent Liquid Hair Color for Gray Coverage | 6RV Cyclamen | 1.4 Fl Oz on desertcart.com ✓ FREE SHIPPING on qualified orders

Review: Great hair color - The hair color I’ve used for the past 15 years. It works great. Covers up my grays. Love the color
Review: A good buy. $2 less than salkys. - The real deal, wella does dry out hair some. Use sallys or pro store additives like bond or olaplex properly to help. Colors perfect. I buy these over and over.

## Features

- Wella colorcharm’s Liquifuse Technology saturates each strand for excellent gray coverage providing up to 43% more shine (vs. untreated hair).
- Vibrant, long lasting, fade resistant results. Excellent gray coverage
- 62 easily intermixable shades come in 5 tonal families - neutral, ash, gold, warm and red providing endless color possibilities
- Mix Ratio: 1 part haircolor, 2 parts developer. Develop for 15 minutes, then process up to an additional 30 minutes
- Gentle floral fragrance

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07NTX5P3J |
| ASIN  | B07NTX5P3J |
| Best Sellers Rank | #25,229 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #247 in Hair Color |
| Brand Name | COLORCHARM |
| Color | 6RV Cyclamen |
| Container Type | Bottle |
| Customer Reviews | 4.6 4.6 out of 5 stars (1,694) |
| Full Cure Time | 30 Minutes |
| Hair Type | All |
| Item Form | Liquid |
| Item model number  | 99240013927 |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Manufacturer  | Coty Inc. (WELLA Color Charm) |
| Material Features | fade resistant |
| Number of Items | 1 |
| Product Benefits | Vibrant, long lasting, fade resistant results. Excellent gray coverage |
| Product Dimensions  | 1.87 x 0.97 x 3.66 inches; 0.32 ounces |
| UPC | 070018106377 |
| UPC  | 070018106377 |
| Unit Count | 1.4 Fluid Ounces |

## Product Details

- **Brand:** COLORCHARM
- **Color:** 6RV Cyclamen
- **Item Form:** Liquid
- **Package Information:** Bottle
- **Product Benefits:** Vibrant, long lasting, fade resistant results. Excellent gray coverage

## Images

![WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Red - Image 1](https://m.media-amazon.com/images/I/91LuiQW6GFL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: my bleached hair wont hold a color tried t18 got purple hair bleached that out leaving my hair almost white what toner should i use?**
A: This is great question I would be happy to assist you with today. Your hair will not hold color as it has been over processed and has the cuticle wide open not allowing pigment to stick to the hair follicle. You would want to replace the pigment that is missing from the hair. If it is white you would want to add a formula with red, copper and yellow as your hairs melanin is missing and it needs a base to stick to.
I would also recommend some deep conditioning treatments before coloring your hair again to get some protein back into the hair and to shut that cuticle down along with keeping your hair from getting anymore damage. 
When you go to color your hair again I would also recommend a Post Service or Post Treatment to shut the cuticle down and then wait 48 hours before shampooing or conditioning after color application. 
As far as which toner you should use I do not have enough information at this time to assist you with a suggestion. Please give our Licensed Stylist's a call at 1-800-935-5273 we will be happy to assist you with any of your Wella Color Charm needs.
I hope this was of help to you in finding the perfect tone for you to give you the results you are looking for.
Have a Beautiful Wella Hair Day!

**Q: what developer do i have to buy for this?**
A: I get the best results using a 20creme developer. Then when you want tone only, meaning no lift just depositing color and your hair is already lifted (lightened to what you want) then use a 10creme or even a 5. They sell small bottles of them at Sally's. Hope that helps!! :)

**Q: Can you use this without developer?**
A: hi!:) ex-cosmo here:p you need to mix wella 050 violet additive with a permanent color as it is not a hair color on its own, as well as with a developer as you have to use to use any chemical hair color, toner, or additive that isnt semi-permanent direct dye like manic panic, punky color, crazy colors, kiss, adore ect.. for permanent silver hair, you use this additive in wella permanent hair color T18, or T15 for a darker slate grey, and it will last you as long as any permanent color, and give you your requested slate silver hair. using this additive alone with a developer isnt recommended as it has to piggy-back onto a permanent hair dye to be effective, and it will just wash out in 2 washes like a demi does. i speak from personal experience, i love this combo on my own hair and learned from making this same mistake and washed my money down the sink by not adding the additive to the permanent hair color:3 
10 vol. for permanent hair color, 20 for stubborn greys. hope i helped!!<3

**Q: How do you apply wella color charm? years ago i applied it w a bottle applicator. thanks.**
A: Hello... I apply it with a hair dye brush. I basically use an old bowl to mix the color with my developer and apply it with the brush (much like how they do it in the hair salon).

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great hair color
*by A***S on December 14, 2025*

The hair color I’ve used for the past 15 years. It works great. Covers up my grays. Love the color

### ⭐⭐⭐⭐⭐ A good buy. $2 less than salkys.
*by L***S on December 5, 2025*

The real deal, wella does dry out hair some. Use sallys or pro store additives like bond or olaplex properly to help. Colors perfect. I buy these over and over.

### ⭐⭐⭐⭐⭐ Pleasantly surprised - great product but chose a lighter shade
*by J***W on September 18, 2024*

First time using Wella colour and I am very pleased with the results. Reading reviews before buying I opted for a lighter shade than what I normally would use and the colour came out perfect. I mixed 1.5oz of 5RG Light Auburn and 0.5 oz of 6R Red Terra Cotta with 20 developer and the coulour came out as beautiful chocolate brown with a hint of red (my natural hair colour is dark brown with plenty of grey). Excellent grey coverage! Was a little freaked out when applied because it turned so dark almost black while processing but washed out great, no stained skin and no bleeding into the towel after a thorough rinse and conditioning. The brands I used previously not only stain the towels but also pillow cases until two washes after. So, no stains was a great bonus. And I didn't think I was going to like the liquid consistency but it's actually so much easier to apply and saturate the hair.

## Frequently Bought Together

- WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Red
- WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Light Brown
- COLORCHARM Demi Permanent Hair Color - Gloss, Refresh & Tone - 2 Fl Oz

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-15*