---
product_id: 1327826
title: "Soft Gel Paste Electric Food Coloring 4.5 oz. - Electric Purple"
brand: "americolor"
price: "R377"
currency: ZAR
in_stock: true
reviews_count: 8
url: https://www.desertcart.co.za/products/1327826-soft-gel-paste-electric-food-coloring-4-5-oz-electric
store_origin: ZA
region: South Africa
---

# Kosher Certified Electric Purple Power 4.5 oz Liquid Volume Soft Gel Paste Electric Food Coloring 4.5 oz. - Electric Purple

**Brand:** americolor
**Price:** R377
**Availability:** ✅ In Stock

## Summary

> 🌈 Color Your World with Electric Purple!

## Quick Answers

- **What is this?** Soft Gel Paste Electric Food Coloring 4.5 oz. - Electric Purple by americolor
- **How much does it cost?** R377 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/1327826-soft-gel-paste-electric-food-coloring-4-5-oz-electric)

## Best For

- americolor enthusiasts

## Why This Product

- Trusted americolor brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Instant Dispersion:** Get creative faster—our gel paste disperses immediately for effortless mixing.
- • **Proudly Made in the USA:** Support local craftsmanship while elevating your culinary creations.
- • **No Separation or Weeping:** Enjoy a flawless finish every time, with no mess to clean up.
- • **Superior Coloring Strength:** Achieve stunning results with less product—more color, less waste!
- • **Unmatched Color Consistency:** Experience vibrant hues that stay true, batch after batch.

## Overview

AmeriColor Soft Gel Paste Electric Food Coloring in Electric Purple is a high-quality, kosher-certified coloring system that offers superior strength and consistency. With a convenient 4.5 oz volume, this gel paste disperses instantly, ensuring you use less while achieving vibrant, long-lasting colors in your culinary masterpieces.

## Description

Americolor Soft Gel Paste Electric Food Coloring 4.5 oz. - Electric Purple

## Features

- Soft gel paste is an effective coloring system
- It's consistent from batch to batch; Certified kosher and made in the U.S.A
- It has coloring strength superior to any other food color
- It will not separate or weep and does not harden
- The base ingredients allow the color to disperse immediately so you actually use less color

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Specialty | Kosher |
| Unit Count | 1.00 count |
| Liquid Volume | 4.5 Fluid Ounces |
| Item Weight | 3.2 ounces |

## Images

![Soft Gel Paste Electric Food Coloring 4.5 oz. - Electric Purple - Image 1](https://m.media-amazon.com/images/I/51GnInNvsCL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    It is purple!
  

*by A***T on Reviewed in the United States on December 3, 2021*

What more can I say? The colour is good and the gel is easy to use.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Great gel food coloring
  

*by D***. on Reviewed in the United States on August 12, 2021*

Recommended!

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Love this product!
  

*by C***E on Reviewed in the United States on June 29, 2020*

Americolor is so easy to use. BBC a little goes a long way.

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.co.za/products/1327826-soft-gel-paste-electric-food-coloring-4-5-oz-electric](https://www.desertcart.co.za/products/1327826-soft-gel-paste-electric-food-coloring-4-5-oz-electric)

---

*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-04*