---
product_id: 12786112
title: "Conversion Optimization: The Art and Science of Converting Prospects to Customers 1st Edition"
brand: "khalid salehayat shukairy"
price: "R857"
currency: ZAR
in_stock: true
reviews_count: 10
url: https://www.desertcart.co.za/products/12786112-conversion-optimization-the-art-and-science-of-converting-prospects-to
store_origin: ZA
region: South Africa
---

# Conversion Optimization: The Art and Science of Converting Prospects to Customers 1st Edition

**Brand:** khalid salehayat shukairy
**Price:** R857
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Conversion Optimization: The Art and Science of Converting Prospects to Customers 1st Edition by khalid salehayat shukairy
- **How much does it cost?** R857 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/12786112-conversion-optimization-the-art-and-science-of-converting-prospects-to)

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- khalid salehayat shukairy enthusiasts

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## Description

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## Images

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Great primer on conversion rates and how to improve them
  

*by B***H on Reviewed in the United States on May 9, 2011*

If you are looking for a ways to improve the performance of your e-commerce website, there is no way you can read Conversion Optimization and not come up with some great ideas that will directly improve your e-commerce business.I was contacted by one of the authors asking me if I would read the book and give my opinion on it.  I believe he asked me because I am a frequent reviewer on Amazon.com.  What he did not know is I am also the owner of a small e-commerce website and I am fighting a down economy and the whims of Google changing their search algorithms.  My website traffic has been steadily dropping, along with my sales due to the Google Panda update.  I needed this book, NOW. Maybe you do, too.Conversion Optimization offers a comprehensive plan to increase your conversion rates with a methodology that addresses all facets of getting customers who have found your site to "convert". For sites selling products, like mine, that means to buy something. For informational sites or lead generation sites those goals will be different.  What I really like about the book is everyone from the large corporation who has their own staff of developers and a totally customized site, down to a mom and pop operation like mine that is running on a Yahoo! store, can find something in the book to help them out.  Of course, there are some things I cannot do like the A/B testing, multivariate testing, extensive surveying, etc.  But, I highlighted dozens of passages of things I can do and plan to do over the course of the next several weeks.When it comes to increasing sales, you can bring more customers to your site or your can try to get the ones who are coming to your site to make a purchase.  With conversion rates on ecommerce sites running at 2% for a decent site, even getting one more customer out of a hundred amounts to a 50% increase in sales.  I have been running my site for 9 years now and I have always thought it cheaper, easier and more productive to try to improve my conversion rate than to go after new traffic.  I have had so many SEO firms have called me up offering me ways to get more traffic.  I am much more interested in how I can get the traffic I have already got to buy.  Until I saw this book, I had not heard of firms that specialize in optimizing conversion rates.  I always wished they existed.  But, all of the solicitations I have gotten are from people offering me to put more people into my sales funnel, not helping me to close up the holes.  As a sales guy with 25 years experience, I can tell you I would much rather be able to be more efficient at closing the leads I have than in getting a bunch more leads that I have to chase down, qualify and then try to close.The book is full of real life examples, including screen shots of websites who have done things right and not-so-right.  It is technical enough for a developer. But, it is accessible enough for a business owner.  Whether you are a small business owner, a contract website developer or a large company, I think you will find this book well worth the price.  As a website developer, the knowledge in this book will make you more valuable to your clients.  I got the Kindle edition which has a great digital index so that you can actually look up the topic you are interested in and it links back to the relevant passage in the book.I have already recommended this book to the development company that helps me with my Yahoo! store and I'm going to strongly encourage them to read it. I am hoping to implement many of the ideas immediately. In fact, today, as I was finishing up the book, I took a few minutes to rewrite the introductory paragraph on my home page to address the various personas of prospects landing there. Unfortunately, it'll have to be a hit-or-miss kind of implementation since I do not have the resources to go about it in the scientific, iterative way outlined in the book. However, I certainly expect that my conversion rate will be going up as a result of having read this book.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    One of the best books on conversion optimization
  

*by P***L on Reviewed in the United States on August 26, 2015*

What many marketers and online business owners overlook is the fact that converting more customers out of the existing traffic is far more efficient than looking for more traffic. As much as online businesses should focus on getting more customers to their sites, it is important to convert them into paying customers in order to increase visitor-buyer ratio. After reading this book, I discovered that the precious gems I always seek in more traffic were lying right there in the traffic I already have. After reading the book, increasing conversion rate by 30% resulted in huge gains. This book is an eye-opener and a great resource for those seeking to boost their marketing ROI.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    A must-have reference for every online marketer!
  

*by M***C on Reviewed in the United States on June 11, 2015*

This is a well-written reference guide on how you can turn your website visitors into customers. From the first few pages, you’ll really notice that the authors know first-hand what works and what doesn’t. They were able to give expert advice through a step-by-step layout from understanding your visitor’s personas up to testing. At first, I thought this would be too technical for me, but I was able to grasp this easily and I’m now implementing the strategies and techniques from this book. Highly recommended!

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-02-08*