--- product_id: 125020689 title: "Nexxus Blonde Assure Purple Shampoo 8.5 oz" brand: "nexxus" price: "R733" currency: ZAR in_stock: true category: "Nexxus" url: https://www.desertcart.co.za/products/125020689-nexxus-blonde-assure-purple-shampoo-8-5-oz store_origin: ZA region: South Africa --- # Long-lasting color vibrancy Neutralizes brassiness Protein-infused repair Nexxus Blonde Assure Purple Shampoo 8.5 oz **Brand:** nexxus **Price:** R733 **Availability:** ✅ In Stock ## Summary > 💜 Keep your blonde bold and brilliantly brass-free! ## Quick Answers - **What is this?** Nexxus Blonde Assure Purple Shampoo 8.5 oz by nexxus - **How much does it cost?** R733 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/125020689-nexxus-blonde-assure-purple-shampoo-8-5-oz) ## Best For - nexxus enthusiasts ## Why This Product - Trusted nexxus brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Vibrancy That Lasts:** Scientifically formulated to maintain bright, cool blonde hues for up to 40 washes—because your color deserves longevity. - • **Brassy Tone Neutralizer:** Purple pigment targets and balances unwanted warm tones for flawless blonde and silver hair. - • **Clean & Conscious Formula:** Free from parabens, phthalates, mineral oil, and aluminum—safe for you and the planet. - • **Lightweight & Revitalizing:** Replenishes and repairs without weighing hair down, leaving strands flexible, smooth, and shiny. - • **Salon-Grade Protein Infusion:** Exclusive PROTEINFUSION blend with Keratin and Elastin proteins visibly strengthens and restores hair health. ## Overview Nexxus Blonde Assure Purple Shampoo is a salon-crafted, protein-enriched formula designed specifically for blonde, silver, and platinum hair. It neutralizes brassy tones with violet pigments while infusing hair with a powerful blend of keratin and elastin proteins to restore strength, elasticity, shine, and moisture. This color-safe shampoo extends vibrancy for up to 40 washes, delivering a lightweight, revitalizing cleanse that leaves hair smoother, brighter, and visibly healthier. ## Description As a leader in salon quality products, Nexxus has progressed one of its top-selling collections, Color Assure, to incorporate learnings from science and nature, and introduce new products - with a new look - to help extend color vibrancy for longer. After using Proteomics studies to examine hair damage at the molecular level, Nexxus scientists found that the main cause of color loss and dullness happens the moment hair is colored. Our scientists have developed a one-of-a-kind PROTEINFUSION blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long-lasting color vibrancy for up to 40 washes. Along with an updated look, Nexxus is expanding the Color Assure range to include new formats that create an optimal regimen for color care, making it easier for people to help keep their color looking vibrant for longer. The range will include: a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades and a deep treatment masque. Nexxus Blonde Assure Purple Shampoo, Color Care Shampoo, For Blonde Hair Keratin Protein is our premiere purple shampoo for all our blonde hair needs. At Nexxus, we know that hair is made of around 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type. We create customized formulas, with proteins, to bring your hair back to life. Nexxus Blonde Assure Purple Shampoo, with our exclusive PROTEINFUSION blend with Keratin Protein and Violet Pigment, tones down brassiness on blonde or silver hair. Usage: Use 1-2 times a week to help neutralize brassy tone. Leave in for 1-5 minutes each time. Follow with Blonde Assure Conditioner ## Features - PURPLE SHAMPOO TO BALANCE BRASSY TONES: Nexxus Blonde Assure Purple Shampoo for blonde, silver, or platinum hair helps neutralize brassy tones and provide long-lasting color care & color vibrancy - BRIGHTEN YOUR BLONDE HAIR: This hair shampoo for blonde and platinum hair develops cooler, brighter, smoother blonde after just one use. This color toning purple shampoo will leave hair shiny - SALON-CRAFTED COLOR CARE HAIR CARE: Nexxus Purple Shampoo for blonde hair helps replenish & repair hair, leaving it revitalized without weighing it down, giving it flexibility and suppleness - POWERFUL PROTEIN INFUSION: Visibly heal signs of hair damage. Nexxus H4 Complex restores the four signs of hair health: strength, elasticity, shine and moisture. Bring the salon experience home - COLOR CARE SHAMPOO: Born in salons and perfected by science, this color safe shampoo is crafted with exclusive protein mixes and this shampoo for colored hair has proven results - NEXXUS HAIR COLOR CARE PRODUCTS: Custom crafted for bleached, platinum, or silver hair, Nexxus Blonde Assure Treatment Shampoo can be used as a system with Nexxus Color Assure Conditioner ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07M9WGY9R | | ASIN | B07M9WGY9R | | Active Ingredients | Water (Eau), Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Dimethiconol, Hydrolyzed Pearl, Hydrolyzed Keratin, Fragrance (Parfume), Sodium Benzoate, Glycol Distearate, Carbomer, Citric Acid, Tea-Dodecylbenzenesulfonate, Cocamide Mea, Guar Hydroxypropyltrimonium Chloride, Disodium Edta, Peg-45M, Ppg-9, Ext. Violet 2 (Ci 60730) | | Age Range Description | Adult | | Best Sellers Rank | #17,270 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #507 in Hair Shampoo | | Brand Name | Nexxus | | Customer Reviews | 4.5 4.5 out of 5 stars (3,155) | | Global Trade Identification Number | 00605592005893 | | Hair Type | Color Treated | | Item Dimensions | 1.95 x 3 x 8.25 inches | | Item Form | Cream | | Item Highlight | For Blonde hair, For Bleached hair, Color balancing for brassy hair, for damaged hair | | Item Weight | 9.6 ounces | | Item model number | 605592005893 | | Liquid Volume | 250 ml | | Manufacturer | Unilever | | Manufacturer | Unilever | | Manufacturer Part Number | NI-4R7B-38QJ | | Material Type Free | Aluminum Free, Formaldehyde Free, Paraben Free, Phthalate Free, Mineral Oil Free | | Model Number | 605592005893 | | Number of Items | 1 | | Other Special Features of the Product | PURPLE SHAMPOO | | Product Benefits | Color Protection, Moisturizing, Shining, Cleansing | | Product Dimensions | 1.95 x 3 x 8.25 inches; 9.66 ounces | | Recommended Uses For Product | Blonde Hair, Color Care Shampoo | | Scent Name | Citrus | | Suitable Hair Color | Silver | | UPC | 605592005893 | | UPC | 605592005893 | | Unit Count | 8.5 Ounce | ## Product Details - **Age Range (Description):** Adult - **Brand:** Nexxus - **Hair Type:** Color Treated - **Item Form:** Cream - **Scent:** Citrus ## Images ![Nexxus Blonde Assure Purple Shampoo 8.5 oz - Image 1](https://m.media-amazon.com/images/I/61PqepzkUFL.jpg) ![Nexxus Blonde Assure Purple Shampoo 8.5 oz - Image 2](https://m.media-amazon.com/images/I/61dPtaxYftL.jpg) ![Nexxus Blonde Assure Purple Shampoo 8.5 oz - Image 3](https://m.media-amazon.com/images/I/61Iat5O4xSL.jpg) ![Nexxus Blonde Assure Purple Shampoo 8.5 oz - Image 4](https://m.media-amazon.com/images/I/61ZrSHyfw4L.jpg) ![Nexxus Blonde Assure Purple Shampoo 8.5 oz - Image 5](https://m.media-amazon.com/images/I/61VXUH53YjL.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: Is this product appropriate for natural blonde/platinum hair?** A: I think if your natural blond hair has a tendency to turn a bit coppery, I think it helps. **Q: Is there a reason why you don't offer the conditioner on amazon? Maybe as a set?** A: The conditioner wasn’t available at the time of the shampoo purchase. Thanks! **Q: Hello. Is this product tested on animals? Thanks in advance.** A: Nexxus is NOT cruelty free. Nexxus is owned by Unilever, a company that tests on animals. **Q: Does the nexxus blonde assure shampoo and conditioner come in larger bottles? is the blonde assure the same as color assure?** A: Our Nexxus Blonde Assure Shampoo and Conditioner is only available in one size, at this time. While our Color Assure is good for any color hair, the Blonde Assure is designed specifically for blond or silver hair to reduce any brassy tones. ## Frequently Bought Together - Nexxus Blonde Assure Purple Shampoo, For Blonde Hair Color Care Shampoo, Keratin Protein 8.5 oz - Nexxus Blonde Assure Purple Keratin Conditioner for Blonde and Bleached Hair, 8.5 oz - Nexxus Heat Defense Spray Prep & Protect for 450 degree heat protection, with StyleProtect Technology 6 oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/125020689-nexxus-blonde-assure-purple-shampoo-8-5-oz](https://www.desertcart.co.za/products/125020689-nexxus-blonde-assure-purple-shampoo-8-5-oz) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-09-14*