--- product_id: 117931087 title: "Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye" brand: "l'oreal paris" price: "R1188" currency: ZAR in_stock: true category: "L'oreal Paris" url: https://www.desertcart.co.za/products/117931087-superior-preference-fade-defying-shine-permanent-hair-color-u163-hi store_origin: ZA region: South Africa --- # Fade-defying weeks-long color 50+ luminous shades Gel formula + Shine Serum Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye **Brand:** l'oreal paris **Price:** R1188 **Availability:** ✅ In Stock ## Summary > ✨ Unlock your Superior Preference: shine, color, confidence! 🎨 ## Quick Answers - **What is this?** Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye by l'oreal paris - **How much does it cost?** R1188 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/117931087-superior-preference-fade-defying-shine-permanent-hair-color-u163-hi) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Trusted Since 1973:** Join millions who trust L'Oreal’s gold standard in permanent hair color for professional results at home. - • **Vibrant Color That Lasts:** Experience fade-defying hair color that stays radiant for weeks, keeping you camera-ready every day. - • **Salon-Quality Shine at Home:** Our exclusive Care Supreme Conditioner with Shine Serum delivers silky, luminous hair that turns heads. - • **Gentle & Conditioning Formula:** Sodium chloride-free gel formula nourishes your hair while providing rich, permanent color. - • **Over 50 Shades to Match Your Mood:** From golden browns to fiery reds, find your perfect signature shade and express your unique style. ## Overview L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color in U163 Hi-Lift Golden Brown offers a professional-grade, long-lasting hair color experience with over 50 vibrant shades. Its unique gel formula paired with Care Supreme Conditioner and Shine Serum ensures fade-resistant, luminous hair with a silky finish. Suitable for all hair types, this sodium chloride-free kit delivers gentle conditioning and salon-quality results from the comfort of home. ## Description L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site. ## Features - Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine - Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black - L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème - Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07D9PFMBY | | ASIN | B07D9PFMBY | | Best Sellers Rank | #203 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4 in Hair Color | | Brand Name | L'Oreal Paris | | Color | U163 Hi-Lift Gold Brown | | Container Type | Box | | Customer Reviews | 4.5 4.5 out of 5 stars (59,125) | | Hair Color Permanence | Permanent | | Hair Type | All | | Item Form | Gel | | Item model number | 071249378670 | | Manufacturer | L'Oreal Multipacks Ameripac | | Manufacturer | L'Oreal Multipacks Ameripac | | Manufacturer Part Number | PR-COM-RT-X883509 | | Material Features | Gentle, conditioning, fade-defying, Natural | | Material Type Free | Sodium Chloride Free | | Model Number | 071249378670 | | Number of Items | 2 | | Package Size Name | Pack of 2 | | Product Benefits | Conditioning, Hair Coloring | | Product Dimensions | 2.26 x 7 x 6.25 inches; 1.15 pounds | | Recommended Uses For Product | Softening | | Set Name | L'Oreal Paris Superior Preference Complete Set (2 Piece) | | Suitable Hair Color | All Hair Colors | | UPC | 071249378670 | | UPC | 071249378670 | | Unit Count | 2 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** U163 Hi-Lift Gold Brown - **Item Form:** Gel - **Package Information:** Box - **Product Benefits:** Conditioning, Hair Coloring ## Images ![Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye - Image 1](https://m.media-amazon.com/images/I/910I32DNqKL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is permanent hair dye?** A: Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy. **Q: What does fade-defying color mean, and how does it work in a permanent hair color formula?** A: Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading. **Q: Does Superior Preference permanent hair color provide full gray coverage?** A: Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage. **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner. ## Frequently Bought Together - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6G Light Golden Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 - L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Light Golden Brown 2 oz.(Packaging May Vary) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/117931087-superior-preference-fade-defying-shine-permanent-hair-color-u163-hi](https://www.desertcart.co.za/products/117931087-superior-preference-fade-defying-shine-permanent-hair-color-u163-hi) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-10-22*