---
product_id: 116065714
title: "Brow PowerFULL"
brand: "it cosmetics"
price: "R851"
currency: ZAR
in_stock: null
reviews_count: 8
category: "It Cosmetics"
url: https://www.desertcart.co.za/products/116065714-brow-powerfull
store_origin: ZA
region: South Africa
---

# Budge-proof formula lasts all day Built-in spoolie for flawless blending Triangular tip for bold, precise shaping Brow PowerFULL

**Brand:** it cosmetics
**Price:** R851
**Availability:** ❌ Out of Stock

## Summary

> ✏️ Define your power brows, all day, every day.

## Quick Answers

- **What is this?** Brow PowerFULL by it cosmetics
- **How much does it cost?** R851 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/116065714-brow-powerfull)

## Best For

- it cosmetics enthusiasts

## Why This Product

- Trusted it cosmetics brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-Day Wear:** Budge-proof, smudge-resistant formula keeps brows flawless from morning meetings to after-hours events.
- • **Triangular Tip Design:** Dual-sided precision—wide edge for volume, pointed tip for sharp definition.
- • **Universal Taupe Shade:** Adapts seamlessly to all hair colors, including gray, for a natural look that’s uniquely yours.
- • **Built-In Spoolie Brush:** Effortlessly blend and groom for polished, Instagram-ready brows every time.
- • **Clinically Backed Beauty:** Formulated with nourishing biotin and antioxidants, trusted by plastic surgeons and dermatologists alike.

## Overview

IT Cosmetics Brow Power Universal Eyebrow Pencil features a unique triangular tip for versatile shaping and volume, a universal taupe shade that adapts to all hair colors, and a budge-proof formula ensuring long-lasting wear. Enhanced with nourishing biotin and antioxidants, it includes a built-in spoolie brush for seamless blending, delivering natural, polished brows trusted by skincare experts.

## Description

desertcart.com: IT Cosmetics Brow PowerFULL Universal Taupe Eyebrow Pencil - with Triangular Tip, Delivers Bold Volume, Precise Shaping, Adapts to All Hair Colors, Budge-Proof Formula, Built-In Spoolie Brush : Beauty & Personal Care

Review: Easy to use and works like magic! - I've been using this for years and it's the only eyebrow pencil that looks so natural. You'd have no idea I have a scar and missing hair on one eyebrow.
Review: Worlds best brow pencil - Best brow pencil! Love the color and angled point. Last all day.

## Features

- WHAT IT IS - Brow PowerFULL is your best-selling brow pencil, now with a triangular tip for bold definition, shaping, and volume to create naturally fuller eyebrows
- UNIVERSAL SHADE - The Universal Taupe shade adapts to all hair colors—including gray—depending on application pressure, with a budge-proof formula that ensures bold brows that last all day
- BUILT-IN SPOOLIE - Use the built-in spoolie brush after applying color to sweep through brows for a natural, polished, and well-groomed finish
- HOW TO APPLY - Use the wider side of the pencil for fullness and volume, and the pointed tip for precise shaping. Lighter brows need soft strokes, whereas darker brows require firmer strokes for best results
- IT REALLY WORKS - Backed by clinical insights from plastic surgeons and skincare expertise from dermatologists, IT Cosmetics delivers problem-solving brow makeup products that give you real, visible results

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07PPC3C3S |
| Age Range Description | Adult |
| Best Sellers Rank | #21,635 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #222 in Eyebrow Color |
| Brand | IT Cosmetics |
| Brand Name | IT Cosmetics |
| Collection Name | Universal |
| Color | Universal Taupe |
| Coverage | buildable |
| Customer Reviews | 4.5 out of 5 stars 1,126 Reviews |
| Finish Type | Natural,Polished Finish |
| Item Form | Pencil |
| Item Weight | 0.01 Ounces |
| Manufacturer | IT Cosmetics |
| Material Feature | Natural |
| Material Features | Natural |
| Number of Items | 1 |
| Product Benefits | Budge-proof formula adheres to skin for natural-looking brows & built-in spoolie brush creates polished perfection. Product Benefits Budge-proof formula adheres to skin for natural-looking brows & built-in spoolie brush creates polished perfection. See more |
| Skin Tone | Fair |
| Skin Type | All |

## Product Details

- **Brand:** IT Cosmetics
- **Color:** Universal Taupe
- **Item Form:** Pencil
- **Material Feature:** Natural

## Images

![Brow PowerFULL - Image 1](https://m.media-amazon.com/images/I/61prYngbHSL.jpg)
![Brow PowerFULL - Image 2](https://m.media-amazon.com/images/I/715IksN3q-L.jpg)
![Brow PowerFULL - Image 3](https://m.media-amazon.com/images/I/71kcaqc-VgL.jpg)
![Brow PowerFULL - Image 4](https://m.media-amazon.com/images/I/71oEOR+QG9L.jpg)
![Brow PowerFULL - Image 5](https://m.media-amazon.com/images/I/71qxtaB98XL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: Is this waterproof?**
A: This is what the site said about ir...Award-Winning Brow Pencils To Define & Shape Your Most Perfect Brows. Shop Now! New IT Girls Can Earn 10% Off Their First Purchase. Brow-Conditioning Formula. Waterproof. Matches All Hair Colors. Types: Skincare Gift Sets, Best Sellers Gift Set, Makeup Gift Sets.

**Q: All natural ingredients?**
A: I like it. Will
Order again

**Q: Does it go on dry/hard to apply?  I want some moistness to the product for easier fill in.**
A: It goes on not liquid, so that would make it 'dry'--but it is not at all difficult to put on, doesn't 'hurt' like some really hard, dry products do--it just draws easily and if you go over it again it gets darker.  It is the best brow pencil for me, after trying a LOT of others, including some even pricier.  It looks very natural, too.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Easy to use and works like magic!
*by A***R on October 17, 2025*

I've been using this for years and it's the only eyebrow pencil that looks so natural. You'd have no idea I have a scar and missing hair on one eyebrow.

### ⭐⭐⭐⭐⭐ Worlds best brow pencil
*by S***E on November 6, 2025*

Best brow pencil! Love the color and angled point. Last all day.

### ⭐⭐⭐⭐ Better than brown
*by J***T on February 2, 2025*

I have a hard time finding a true taupe with my white hair. This is actually too brown but I love how it goes on and the shape makes it easy. I just need TAUPE!

## Frequently Bought Together

- IT Cosmetics Brow PowerFULL, Universal Taupe - Universal Eyebrow Pencil with Triangular Tip - Delivers Bold Volume & Shaping - Budge-Proof Formula - Built-In Spoolie - 0.012 oz
- IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick - Longwear Blendable Cream with Built-In Primer Suitable for Sensitive Eyes 0.05 oz
- IT Cosmetics Superhero Mascara – Volumizing and Lengthening Black Mascara, Buildable Lash Volume with Collagen, Biotin & Peptides, Lifting & Curling Formula, Suitable for Sensitive Eyes

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**Shop now:** [https://www.desertcart.co.za/products/116065714-brow-powerfull](https://www.desertcart.co.za/products/116065714-brow-powerfull)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-01-23*