---
product_id: 10764653
title: "L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Amber Brown 6AM, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "R617"
currency: ZAR
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.co.za/products/10764653-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color
store_origin: ZA
region: South Africa
---

# Up to 9 weeks fade-defying color UV filter & Vitamin E shine protection No-drip gel formula for precise application L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Amber Brown 6AM, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** R617
**Availability:** ✅ In Stock

## Summary

> ✨ Own your glow with fade-defying brilliance!

## Quick Answers

- **What is this?** L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Amber Brown 6AM, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** R617 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/10764653-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Complete Care Kit:** Includes color gel, developer crème, shine protect conditioner, and gloves for an all-in-one coloring experience.
- • **Long-Lasting Radiance:** Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
- • **Precision No-Drip Formula:** Gel texture ensures mess-free, exact application for salon-quality results at home.
- • **Gray Coverage & Conditioning:** Superior gray coverage combined with conditioning agents leaves hair soft, shiny, and resilient.
- • **Trusted Innovation Since 1973:** Backed by decades of L’Oreal Paris expertise, delivering professional-grade permanent hair color in over 50 shades.

## Overview

L'Oreal Paris Superior Preference Light Amber Brown 6AM is a permanent hair dye kit featuring a no-drip gel formula and UV-filtered, Vitamin E-infused conditioner. Designed for all hair types, it delivers rich, luminous color with superior gray coverage and conditioning that lasts up to 9 weeks. This all-in-one kit offers precise application and salon-quality results backed by decades of trusted innovation.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: Perfection in a box 😍😍 - New face color literally what it says !! Has pretty red tones to it. Perfect shine and highlights lowlights throughout. Covered every single thin or grey hair I had. The conditioner is VERY BIG compared to any other box dye. It’s got a nice scent too!! This color looks natural but also like u just walked out of the salon!! Impressive n buying on repeattt!!! Makes my light brown eyes pop!! I used a little on my brows as well and wowww looks so nice!!!!😊 😍😍😍😍😍😍
Review: Easy, less expensive than a beauty shop and not brassy looking. - Great hair color. I purchased the light ash blonde. My hair is naturally a dark blonde. This lightens it without looking brassy. It does not cover white hair. My hair has naturally gotten White along my hairline and it does not cover that which I prefer. It's easy to use. You just apply it wait 25 minutes and rinse it out.

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000KPVX0G |
| Best Sellers Rank | #200 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 6AM Light Amber Brown |
| Container Type | Box |
| Customer Reviews | 4.5 out of 5 stars 59,080 Reviews |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Weight | 11.34 g |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | FPS-172652 |
| Material Features | Compostable |
| Material Type Free | Alcohol Free |
| Model Number | CX |
| Number of Items | 1 |
| Package Information | Box |
| Package Size Name | Single |
| Product Benefits | Color Protection |
| Recommended Uses For Product | Softening |
| Suitable Hair Color | All Hair Colors |
| UPC | 071249253403 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 6AM Light Amber Brown
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Color Protection

## Images

![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Amber Brown 6AM, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81KwOxKebfL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is permanent hair dye?**
A: Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

**Q: What does fade-defying color mean, and how does it work in a permanent hair color formula?**
A: Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

**Q: Does Superior Preference permanent hair color provide full gray coverage?**
A: Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Perfection in a box 😍😍
*by K***L on October 6, 2026*

New face color literally what it says !! Has pretty red tones to it. Perfect shine and highlights lowlights throughout. Covered every single thin or grey hair I had. The conditioner is VERY BIG compared to any other box dye. It’s got a nice scent too!! This color looks natural but also like u just walked out of the salon!! Impressive n buying on repeattt!!! Makes my light brown eyes pop!! I used a little on my brows as well and wowww looks so nice!!!!😊 😍😍😍😍😍😍

### ⭐⭐⭐⭐⭐ Easy, less expensive than a beauty shop and not brassy looking.
*by D***A on September 10, 2026*

Great hair color. I purchased the light ash blonde. My hair is naturally a dark blonde. This lightens it without looking brassy. It does not cover white hair. My hair has naturally gotten White along my hairline and it does not cover that which I prefer. It's easy to use. You just apply it wait 25 minutes and rinse it out.

### ⭐⭐⭐⭐⭐ Reliable brand just wish they made a 5R
*by E***Z on August 9, 2026*

Unfortunate that there is no 5R because I purchase 4R and 6R and mix them half-and-half to achieve the color I want. But I have been making this since December and I really love the color I have been getting. The conditioner makes my hair feel soft. I have been able to remove the stains from my white bathroom cabinetry with a magic eraser. The fade out isn’t bad. I still like the color that I have when I reach at week seven or eight, it fades just enough that my roots don’t stand out so I could probably even stretch to nine or 10 weeks before touching up the color.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6RB Light Reddish Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-10-18*