---
product_id: 107043870
title: "Pearlescent Toning Shampoo, Iridescent Purple Colour Depositing Formula for Blonde Hair, Removes Brassy Yellow Tones, Helps Build or Maintain Pearly Purple Colour Paraben Free 250ml"
brand: "bleach london"
price: "R410"
currency: ZAR
in_stock: true
reviews_count: 8
category: "Bleach London"
url: https://www.desertcart.co.za/products/107043870-pearlescent-toning-shampoo-iridescent-purple-colour-depositing-formula-for-blonde
store_origin: ZA
region: South Africa
---

# Neutralizes brassy yellow tones Paraben-free & vegan formula Pearly purple tone deposit Pearlescent Toning Shampoo, Iridescent Purple Colour Depositing Formula for Blonde Hair, Removes Brassy Yellow Tones, Helps Build or Maintain Pearly Purple Colour Paraben Free 250ml

**Brand:** bleach london
**Price:** R410
**Availability:** ✅ In Stock

## Summary

> 💜 Shine bright, never brass out – your pearly blonde secret weapon!

## Quick Answers

- **What is this?** Pearlescent Toning Shampoo, Iridescent Purple Colour Depositing Formula for Blonde Hair, Removes Brassy Yellow Tones, Helps Build or Maintain Pearly Purple Colour Paraben Free 250ml by bleach london
- **How much does it cost?** R410 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/107043870-pearlescent-toning-shampoo-iridescent-purple-colour-depositing-formula-for-blonde)

## Best For

- bleach london enthusiasts

## Why This Product

- Trusted bleach london brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Dynamic Duo Effect:** Pair with the matching Pearlescent Conditioner for intensified color vibrancy and longer-lasting results.
- • **Brass-Busting Power:** Effectively neutralizes unwanted yellow hues to keep your hair salon-fresh and cool-toned.
- • **Universal Blonde Booster:** Perfect for all hair types with bleached or color-treated blonde hair, enhancing shine without heaviness.
- • **Hydrating & Nourishing Care:** Conditions bleached hair, restoring moisture and leaving strands soft and manageable.
- • **Luminous Pearly Purple Glow:** Build or maintain delicate pastel tones for a fresh, iridescent blonde finish.

## Overview

Bleach London Pearlescent Toning Shampoo is a 250ml vegan, paraben-free formula designed to gently cleanse while depositing soft purple tones that neutralize brassy yellows. Ideal for bleached or color-treated blonde hair, it hydrates and nourishes strands, enhancing pastel hues with a luminous, iridescent finish. Perfect for maintaining salon-quality cool tones at home, especially when paired with its matching conditioner.

## Description

Elevate your blonde with this vegan, PETA-approved purple shampoo. The iridescent formula deposits tones that fight brassiness, leaving hair with a luxurious pearly glow.

Review: Worthwhile for toning yellow down - Definitely helps tone yellowing subtlety with regular use and leaves my hair feeling clean and nourished too.
Review: The best! - One of the best beauty products I’ve bought in years! My highlights look so natural! Very happy, didn’t expect this, better effect that the platinum blue shampoo I used in the past as it gives a slightly warmer shade , love it x

## Features

- Pearly Purple Colour-Depositing Shampoo – Gently cleanses hair while depositing soft pinky-purple tones to maintain or gradually build a delicate pearly blonde finish. Enhances pastel hues for a luminous, iridescent effect that keeps hair looking fresh and vibrant between salon visits.
- Neutralises Brassy Yellows – Actively counteracts unwanted yellow undertones, leaving bleached hair bright, evenly toned, and free from dull or warm shades. Maintains a polished, cool-toned look for a professionally styled appearance at home.
- Nourishing Formula – Conditions and hydrates strands while enhancing colour, leaving hair soft, smooth, and easy to manage. Helps restore moisture to bleached or colour-treated hair while keeping tones vibrant and lustrous.
- Suitable for All Hair Types – Works best on bleached blonde hair to achieve a pearlescent, pastel shimmer, and is formulated for regular use on all hair types. Adds softness and shine without weighing hair down.
- Pair with Pearlescent Conditioner – Use alongside the matching conditioner for a stronger, more vibrant pastel purple effect and longer-lasting colour. Enhances softness, shine, and overall hair health for a salon-quality result at home.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07P8VTXPQ |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | Nourishing,Toning,Illuminating |
| Best Sellers Rank | 11,357 in Beauty ( See Top 100 in Beauty ) 496 in Shampoos (Beauty) |
| Brand | Bleach London |
| Brand Name | Bleach London |
| Country Of Origin | United Kingdom |
| Customer Reviews | 4.6 out of 5 stars 232 Reviews |
| Hair Type | Color Treated |
| Hair type | Color Treated |
| Item Dimensions | 5.5 x 5.5 x 13 centimetres |
| Item Form | Lotion |
| Item Weight | 8.45 Ounces |
| Item form | Lotion |
| Liquid Volume | 250 Millilitres |
| Manufacturer | Bleach London |
| Material Type Free | Dye Free, cruelty free, vegan |
| Number of Items | 1 |
| Other Special Features of the Product | Not Tested On Animals |
| Recommended Uses For Product | Nourishing,Blonde Hair |
| Scent | Subtle |
| Scent Name | Subtle |
| Suitable Hair Colour | Light Blonde |
| Unit Count | 250.0 millilitre(s) |

## Product Details

- **Age range (description):** Adult
- **Brand:** Bleach London
- **Hair type:** Color Treated
- **Item form:** Lotion
- **Scent:** Subtle

## Images

![Pearlescent Toning Shampoo, Iridescent Purple Colour Depositing Formula for Blonde Hair, Removes Brassy Yellow Tones, Helps Build or Maintain Pearly Purple Colour Paraben Free 250ml - Image 1](https://m.media-amazon.com/images/I/61iI9FsbYrL.jpg)

## Questions & Answers

**Q: what colour is the actual shampoo - I can't see it in person**
A: It looks purple but it gives a hint of pink colour; I love it.

**Q: Can you use this on natural white/ grey hair**
A: Yes you can use it on white or grey hair but I’m not sure what the results would be, it certainly won’t hurt your hair, but you may not get the Pearlised effect?  It does take several shampoos to see the results. The silver shampoo is good also for white/grey/blonde hair. Iv’e got bleached highlights and use quite a few of the Bleach London shampoos in several different colours, they don’t harm your hair.

**Q: Does it eliminate yellow tones?**
A: Yes, if you use it regularly, its very good for eliminating yellow tones and I also found if there isn’t too much contrast in your hair colour it actually stops the roots showing through so much. I highly recommend it.

**Q: Is the colour of the shampoo purple?**
A: Yes

## Customer Reviews

### ⭐⭐⭐⭐⭐ Worthwhile for toning yellow down
*by J***M on 6 January 2026*

Definitely helps tone yellowing subtlety with regular use and leaves my hair feeling clean and nourished too.

### ⭐⭐⭐⭐⭐ The best!
*by J***N on 22 February 2024*

One of the best beauty products I’ve bought in years! My highlights look so natural! Very happy, didn’t expect this, better effect that the platinum blue shampoo I used in the past as it gives a slightly warmer shade , love it x

### ⭐⭐⭐⭐⭐ Really works
*by G***A on 22 April 2024*

My daughter went with a friend to get two blondestreaks at the front of her hair came back and it was very yellow . Bought this from reading the reviews . And yes this is amazing it really took the yellow out in no time at all and looks lovely now.

## Frequently Bought Together

- Bleach London Pearlescent Shampoo - Vegan & PETA-Approved, Iridescent Purple Toning Shampoo, for Blonde Hair, color Depositing, Fights Brassiness, achieve a bright Blonde - Paraben Free - (250 ml)
- BLEACH LONDON Silver Conditioner - Ashy Blonde Rinse, Color Toning and Preserving, Vegan, Cruelty Free, Daily Hair Nourishment, Color Depositing Formula, 16.8 fl oz
- BLEACH LONDON Rose Color - Semi-Permanent Pastel Pink, Temporary Hair Color Cream, Vegan, Cruelty Free, Temporary Hair Color Cream 5.07 fl oz

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-02-23*