---
product_id: 106404425
title: "Aveda Shampure Nurturing Shampoo for Fine to Medium Hair | Gently Cleanses and Nourishes Hair | With Abyssinian Oil | Calming Aroma of Lavender & Ylang Ylang |96% Naturally Derived*"
brand: "aveda"
price: "R720"
currency: ZAR
in_stock: true
reviews_count: 8
category: "Aveda"
url: https://www.desertcart.co.za/products/106404425-aveda-shampure-nurturing-shampoo-for-fine-to-medium-hair-gently
store_origin: ZA
region: South Africa
---

# Signature calming aroma of 25 plant essences 96% naturally derived Weightless nourishment with abyssinian oil Aveda Shampure Nurturing Shampoo for Fine to Medium Hair | Gently Cleanses and Nourishes Hair | With Abyssinian Oil | Calming Aroma of Lavender & Ylang Ylang |96% Naturally Derived*

**Brand:** aveda
**Price:** R720
**Availability:** ✅ In Stock

## Summary

> 🌿 Elevate your daily cleanse with nature’s finest—because your hair deserves the best.

## Quick Answers

- **What is this?** Aveda Shampure Nurturing Shampoo for Fine to Medium Hair | Gently Cleanses and Nourishes Hair | With Abyssinian Oil | Calming Aroma of Lavender & Ylang Ylang |96% Naturally Derived* by aveda
- **How much does it cost?** R720 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/106404425-aveda-shampure-nurturing-shampoo-for-fine-to-medium-hair-gently)

## Best For

- aveda enthusiasts

## Why This Product

- Trusted aveda brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Eco-Chic & Ethical:** Feel good with 100% vegan, B Corp certified, and cruelty-free shampoo that aligns with your values.
- • **Silicone-Free Shine:** Enjoy glossy, nourished hair without silicones—thanks to nutrient-rich abyssinian oil.
- • **Pure Botanical Power:** Harness the calming blend of lavender, ylang ylang & petit grain for a spa-like cleanse every day.
- • **Lightweight Daily Care:** Gentle formula perfect for fine to medium hair, delivering hydration without heaviness.
- • **Iconic Aroma Experience:** Transform your routine with Aveda’s signature soothing scent—because your hair deserves a moment of zen.

## Overview

Aveda Shampure Nurturing Shampoo is a 96% naturally derived, silicone-free daily shampoo designed for fine to medium hair. Infused with abyssinian oil and a signature blend of 25 pure plant and flower essences, it gently cleanses while nourishing and adding shine. Certified vegan, cruelty-free, and B Corp approved, it offers a luxurious, eco-conscious hair care experience with a calming floral aroma.

## Description

Keep it simple with Shampure. This Aveda icon is a gentle daily shampoo for fine to medium hair types, made with our signature calming aroma of 25 pure plant and flower essences, including ylang ylang, petit grain, and lavender. Abyssinian oil provides weightless nourishment and shine and mimics the performance of traditional silicones. Animal-Derived Ingredients, Silicones, Mineral Oil, SLS, SLES, Synthetic Fragrance, Parabens, Phthalates, and Formaldehyde Donors. If you love the Shampure aroma, try the body care line, which includes Body Lotion, Hand & Body Wash, and Composition Oil, as well as a soy wax candle. *Per ISO 16128 standard. From plants, non-petroleum minerals and/or water.

Review: Smells so good! - This shampoo smells so good, lathers so nicely, and is the perfect start to any day! My fine hair feels thicker and a lot healthier! I love this shampoo. I also buy this for my mom, great gift idea too!
Review: Awesome shampoo. I love that is cleans hair and the minty smell is a plus. - Love this shampoo as smells great and leaves my hair feeling wonderful.

## Features

- Nourishing Daily Shampoo: Shampure Nurturing Shampoo cleanses and nourishes fine to medium hair types.
- Iconic Aroma: Discover the signature calming Shampure aroma of 25 pure plant and flower essences, including ylang ylang, petit grain, and lavender.
- Naturally Derived Ingredients: 96% naturally derived formula (per ISO 16128). With abyssinian oil to nourish hair.
- Silicone Free: Abyssinian oil nourishes and adds shine without the need for silicones.
- Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.
- Evolving is in our nature. We have a new look on the outside with updated packaging! During this evolution you might see both our new and old packaging. Don’t worry the same beautiful formula remains the same on the inside.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07LBW7HJJ |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #3,753 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #112 in Hair Shampoo |
| Brand | Aveda |
| Brand Name | Aveda |
| Customer Reviews | 4.6 out of 5 stars 3,880 Reviews |
| Global Trade Identification Number | 00018084998045 |
| Hair Type | All, Fine, Medium |
| Item Dimensions | 1.97 x 1.97 x 7.59 inches |
| Item Form | Liquid |
| Item Weight | 250 Grams |
| Liquid Volume | 8.5 Fluid Ounces |
| Manufacturer | Aveda |
| Material Type Free | Silicone Free, Parabens-free, Mineral Oil-free, Petrolatum-free, Gluten-free, Synthetic Fragrance-free Material Type Free Silicone Free, Parabens-free, Mineral Oil-free, Petrolatum-free, Gluten-free, Synthetic Fragrance-free See more |
| Number of Items | 1 |
| Other Special Features of the Product | Cleansing, Lightweight, Nourishing |
| Product Benefits | Everyday shampoo with abyssinian oil to nourish hair. |
| Recommended Uses For Product | Dryness |
| Scent | Floral |
| Scent Name | Floral |
| Suitable Hair Color | All Hair Colors |
| UPC | 018084998045 |
| Unit Count | 250 Milliliters |

## Product Details

- **Age Range (Description):** Adult
- **Brand:** Aveda
- **Hair Type:** All, Fine, Medium
- **Item Form:** Liquid
- **Scent:** Floral

## Images

![Aveda Shampure Nurturing Shampoo for Fine to Medium Hair | Gently Cleanses and Nourishes Hair | With Abyssinian Oil | Calming Aroma of Lavender & Ylang Ylang |96% Naturally Derived* - Image 1](https://m.media-amazon.com/images/I/61LFqwVPgNL.jpg)

## Available Options

This product comes in different **Style** options.

## Questions & Answers

**Q: What are the key benefits of Shampure Nurturing Shampoo?**
A: This gentle shampoo allows for light, simple and easy daily cleansing. It provides weightless, long-lasting nourishment with the help of luxurious Abyssinian oil.

**Q: What is the scent?**
A: Features our signature Shampure aroma - a calming blend of 25 pure flower and plant essences, including certified organic lavender, petitgrain and ylang ylang.

**Q: What hair types does Shampure Nurturing Shampoo work best for?**
A: Complete with silicone-free technology, our Shampure Nurturing Shampoo is best for fine to medium hair types, and ideal for light, daily cleansing.

**Q: How do I use Shampure Nurturing Shampoo?**
A: Massage into wet hair from scalp to ends and rinse. Follow with Shampure Nurturing Conditioner. Pro Tip: for best results and optimum nourishment, follow with Shampure Nurturing Conditioner.

**Q: How has Shampure Nurturing Shampoo changed?**
A: Evolving is in our nature. We've updated our packaging! During this evolution you might see both our new and old packaging. Don’t worry the formula remains the same.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Smells so good!
*by J***R on January 12, 2026*

This shampoo smells so good, lathers so nicely, and is the perfect start to any day! My fine hair feels thicker and a lot healthier! I love this shampoo. I also buy this for my mom, great gift idea too!

### ⭐⭐⭐⭐⭐ Awesome shampoo. I love that is cleans hair and the minty smell is a plus.
*by R***O on December 14, 2025*

Love this shampoo as smells great and leaves my hair feeling wonderful.

### ⭐⭐⭐⭐⭐ Aveda Shampure
*by X***E on December 9, 2025*

Love this simple shampoo. Smells so nice. Gentle but thorough. Black Friday deal!

## Frequently Bought Together

- Aveda Shampure Nurturing Shampoo for Fine to Medium Hair | Gently Cleanses Hair | Daily Shampoo | 96% Naturally Derived* | Calming Aroma of Lavender & Ylang Ylang
- Aveda Confixor Liquid Hair Gel | for Fine to Medium Hair | Medium Hold Gel | Ylang-Ylang, Lavender, Petitgrain Aroma, 8.5 Fl Oz
- Aveda Phomollient Styling Foam | Weightless Mousse for Fine to Medium Hair

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**Shop now:** [https://www.desertcart.co.za/products/106404425-aveda-shampure-nurturing-shampoo-for-fine-to-medium-hair-gently](https://www.desertcart.co.za/products/106404425-aveda-shampure-nurturing-shampoo-for-fine-to-medium-hair-gently)

---

*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-07*